Big data is now in an incredibly important part of how many major businesses function. Data analysis, or the finding of facts from large volumes of data, helps businesses make many of their important decisions. Companies that conduct business on a national or international scale rely on big data in order to plot the general direction of their business. The concept of big data can be very confusing due to the sheer scale of information involved.  By following a few simple guidelines, even the layman can understand big data and its impacts on everyday life.

What Exactly is Big Data?

Just about everyone can understand the concept of data. Data is information, and information is everywhere in the modern world. Anytime you use any piece of technology you are making use of data. Anytime you read a book, skim the newspaper or listen to music you are also making use of data. Your brain interprets and organizes data constantly from your senses and your thoughts.

Big data, much like its name infers, simply describes this same data on a large sale. The internet allowed the streaming, sharing and collecting of data on a scale never before imaginable and storage technology has allowed ever increasing hoards of data to be accumulated. In order for something to be considered “big data” it must be at least 10 terabytes or more of information. To put that in perspective, consider that 10 terabytes represents the entire printed collection of material in the Library of Congress. What’s even more remarkable is that many businesses work with far more than the minimum 10 terabytes of data. UPS stores over 16 petabytes of data about its packages and customers. That’s 16,000 terabytes or the equivalent to 1,600 printed libraries of congress. The sheer amount of that data is nearly impossible for a human to comprehend, and analysis of this data is only possible with computers.

How do Big Data Companies Emerge?

All of this information comes from everywhere on the internet. The majority of the useful data includes customer information, search engine logs, and entries on social media networks to name a few. This data is constantly generated by the internet at insane rates. Specified computers and software programs are created and operated by big data companies that collect and sort this information. These programs and hardware are so sophisticated and so specialized that entire companies can be dedicated to analyzing this data and then selling it to other companies. The raw data is distilled down into manageable reports that company executives can make use of when handling business decisions.

The Top Five:

These are the five biggest companies, according to Forbes, in the business of selling either raw data reports or analytics programs that help companies to compile their own reports.

1. Splunk
Splunk is currently valued at $186 million.  It is essentially a program service that allows companies to turn their own raw data collections into usable information.

2. Opera Solutions
Opera Solutions is valued at $118 million. It serves as a data science service that helps other companies to manage the raw data that pertains to them. They can offer either direct consultation or cloud-based service.

3. Mu Sigma
Mu Sigma is valued at $114 million.  It is a slightly smaller version of Opera Solutions, offering essentially the same types of services.

4. Palantir
Palantir is valued at $78 million.  It offers data analysis software to companies so they can manage their own raw data analysis.

5. Cloudera
Cloudera is valued at $61 million.  It offers services, software and training specifically related to the Apahce Hadoop-based programs.

The software and services provided by these companies impact nearly all major businesses, industries and products. They impact what business offer, where they offer them and how they advertise them to consumers. Every advertisement, new store opening or creation of a new product is at least somewhat related to big data analysis. It is the directional force of modern business.

Sources:
http://www.sas.com/en_us/insights/big-data/what-is-big-data.html

http://www.forbes.com/sites/gilpress/2013/02/22/top-ten-big-data-pure-plays/

http://www.whatsabyte.com/

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There has been and continues to be a plethora of observational studies by different researchers in the publishing industry focused on how e-books have affected hard-copy book sales. Evidence from these studies has indicated that there is a significant and monumental shift away from hard-copy books to e-books.[1]These findings precipitate fears that hard-copy books might become more expensive in the near future as they begin to be less available.  This scenario could escalate to the point where only collectors of hard-copy books are willing to pay the high price for ownership.

The founder of Amazon, Jeff Bezos, made a statement in July 2010 that sales of digital books had significantly outstripped U.S. sales of hard-copy. He claimed that Amazon had sold 143 digital books for its e-reader, the Kindle, for every 100 hard-back books over the past three months. The pace of this change was unprecedented;  Amazon said that in the four weeks of June 2010, the rate of sales had reached 180 e-books for every 100 hard-backs sold. Bezos said sales of the Kindle and e-books had reached a "tipping point", with five authors including Steig Larsson, the writer of Girl with a Dragon Tattoo, and Stephenie Meyer, who penned the Twilight series, each selling more than 500,000 digital books.[2] Earlier in July 2010, Hachette said that James Patterson had sold 1.1m e-books to date.

According to a report made by Publishers Weekly, for the first quarter of 2011, e-book sales were up 159.8%; netting sales of $233.1 million. Although adult hard-cover and mass market paperback hard-copies had continued to sell, posting gains in March, all the print segments had declined for the first quarter with the nine mass market houses that report sales. Their findings revealed a 23.4% sales decline, and that children’s paper-back publishers had also declined by 24.1%.[3] E-book sales easily out-distanced mass market paperback sales in the first quarter of 2011 with mass market sales of hard-copy books falling to $123.3 million compared to e-books’ $233.1 million in sales.

According to .net sales report by the March Association of American Publishers (AAP) which collected data and statistics from 1,189 publishers, the adult e-Book sales were $282.3 million in comparison to adult hard-cover book sales which counted $229.6 million during the first quarter of 2012. During the same period in 2011, eBooks revenues were $220.4 million.[4] These reports indicate a disconcerting diminishing demand for hard-copy books.

When asked for my pearls of wisdom on this topic, I was tempted to respond with the excuse: "Sorry, can't comment. My asbestos underwear is out for dry-cleaning."

It seems both the emotions and mis-information surrounding HTML 5 run high.

And some information is just plain scary. Consider this direct quote from the W3C.

"The following elements are not in HTML5 because using them damages usability and accessibility:

Studying a functional programming language is a good way to discover new approaches to problems and different ways of thinking. Although functional programming has much in common with logic and imperative programming, it uses unique abstractions and a different toolset for solving problems. Likewise, many current mainstream languages are beginning to pick up and integrate various techniques and features from functional programming.

Many authorities feel that Haskell is a great introductory language for learning functional programming. However, there are various other possibilities, including Scheme, F#, Scala, Clojure, Erlang and others.

Haskell is widely recognized as a beautiful, concise and high-performing programming language. It is statically typed and supports various cool features that augment language expressivity, including currying and pattern matching. In addition to monads, the language support a type-class system based on methods; this enables higher encapsulation and abstraction. Advanced Haskell will require learning about combinators, lambda calculus and category theory. Haskell allows programmers to create extremely elegant solutions.

Scheme is another good learning language -- it has an extensive history in academia and a vast body of instructional documents. Based on the oldest functional language -- Lisp -- Scheme is actually very small and elegant. Studying Scheme will allow the programmer to master iteration and recursion, lambda functions and first-class functions, closures, and bottom-up design.

Supported by Microsoft and growing in popularity, F# is a multi-paradigm, functional-first programming language that derives from ML and incorporates features from numerous languages, including OCaml, Scala, Haskell and Erlang. F# is described as a functional language that also supports object-oriented and imperative techniques. It is a .NET family member. F# allows the programmer to create succinct, type-safe, expressive and efficient solutions. It excels at parallel I/O and parallel CPU programming, data-oriented programming, and algorithmic development.

Scala is a general-purpose programming and scripting language that is both functional and object-oriented. It has strong static types and supports numerous functional language techniques such as pattern matching, lazy evaluation, currying, algebraic types, immutability and tail recursion. Scala -- from "scalable language" -- enables coders to write extremely concise source code. The code is compiled into Java bytecode and executes on the ubiquitous JVM (Java virtual machine).

Like Scala, Clojure also runs on the Java virtual machine. Because it is based on Lisp, it treats code like data and supports macros. Clojure's immutability features and time-progression constructs enable the creation of robust multithreaded programs.

Erlang is a highly concurrent language and runtime. Initially created by Ericsson to enable real-time, fault-tolerant, distributed applications, Erlang code can be altered without halting the system. The language has a functional subset with single assignment, dynamic typing, and eager evaluation. Erlang has powerful explicit support for concurrent processes.

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