Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

As part of our Java Tutorials program, we will list a number of interview questions to aid in a better understaing of Java and J2EE and, hopefully, provide a greater likelihood of getting a job.  Let us begin with the basics:

1. What is meant by J2EE?

J2EE is an abreviation for Java 2 Platform Enterprise Edition

2.  What is the purpose of J2EE?

The purpose of J2EE is to provide a component based platform in a multitier application model with transaction management, web services and reusable component support.

3.  What is the tier structure of the typical J2EE application?

A typical J2EE application consists of the following tiers/machines:  the client machine (browser/non-browser application), the J2EE server (an application server such as Oracle, JBoss, GlassFish, Tomcat) and a database.

Writing Python in Java syntax is possible with a semi-automatic tool. Programming code translation tools pick up about 75% of dynamically typed language. Conversion of Python to a statically typed language like Java requires some manual translation. The modern Java IDE can be used to infer local variable type definitions for each class attribute and local variable.


Translation of Syntax
Both Python and Java are OO imperative languages with sizable syntax constructs. Python is larger, and more competent for functional programming concepts. Using the source translator tool, parsing of the original Python source language will allow for construction of an Abstract Source Tree (AST), followed by conversion of the AST to Java.

Python will parse itself. This capability is exhibited in the ast module, which includes skeleton classes. The latter can be expanded to parse and source each node of an AST. Extension of the ast.NodeVisitor class enables python syntax constructs to be customized using translate.py and parser.py coding structure.

The Concrete Syntax Tree (CST) for Java is based on visit to the AST. Java string templates can be output at AST nodes with visitor.py code. Comment blocks are not retained by the Python ast Parser. Conversion of Python to multi-line string constructs with the translator reduces time to script.


Scripting Python Type Inference in Java
Programmers using Python source know that the language does not contain type information. The fact that Python is a dynamic type language means object type is determined at run time. Python is also not enforced at compile time, as the source is not specified. Runtime type information of an object can be determined by inspecting the __class__.__name__ attribute.

Python’s inspect module is used for constructing profilers and debugging.
Implementation of def traceit (frame, event, arg) method in Python, and connecting it to the interpreter with sys.settrace (traceit) allows for integration of multiple events during application runtime.

Method call events prompt inspect and indexing of runtime type. Inspection of all method arguments can be conducted. By running the application profiler and exercising the code, captured trace files for each source file can be modified with the translator. Generating method syntax can be done with the translator by search and addition of type information. Results in set or returned variables disseminate the dynamic code in static taxonomy.

The final step in the Python to Java scrip integration is to administer unsupported concepts such as value object creation. There is also the task of porting library client code, for reproduction in Java equivalents. Java API stubs can be created to account for Python APIs. Once converted to Java the final clean-up of the script is far easier.

Related:

 What Are The 10 Most Famous Software Programs Written in Python?

Python, a Zen Poem