Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.

That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service.  In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.

What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again. 

To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars.  There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.

Getting involved with the IT, or Internet Technology industry, is a way for you to break into a variety of potential coveted career paths and job openings. Whether you prefer working with the back-end of programming or if you enjoy improve user experience while browsing online, there are many different in-demand IT skills that are useful to obtain today if you are seeking a career in the tech industry yourself.

Cloud Computing

Working with cloud computing, otherwise known as "the cloud", requires you to work within various types of servers that store and access data globally from any location. With the increase in mobile usage, cloud computing is becoming even more prevalent in today's society. When you want to work with cloud computing, understanding the basics of programming and network security is a must. Working in cloud computing is a way to help with building new applications, expanding companies online as well as allowing anyone internationally to locate and access a specific blog, website or mobile app.

UX Design

UX Design is also known as user experience design. A user experience designer specializes in understanding the usability and overall experience a web visitor has when browsing on a site or blog. UX design is essential to ensure that all visitors on a website are capable of navigating the blog properly and accessing the site's content with ease, regardless of the browser they are using or the type of device that is being used to access the site itself. Cross-browser compatibility and ensuring that all websites you are working with are accessible via mobile platforms is another responsibility of many UX designers today. Working in UX design is highly recommended if you believe you have an eye for "good" web design and if you have an interest in improving the overall experience web users for a specific audience have when visiting the blog or website you represent or that you are building for yourself.

IT Security

IT security is one of the fastest-growing positions throughout the entire IT industry and field. IT security requires you to understand network infrastructures as well as how to properly manage each server individually to provide security and protection from potential hackers and online thieves looking to steal sensitive data and information. Maintaining the security of a network and all servers for a company is only becoming more popular with the expansion of mobile phone usage along with the growth of the Internet altogether.

Understanding the variety of IT skills that are in demand today can help you to better decide on a path that is right for you. The more you understand about various IT skills, the easier it is to find a position or career in your future that is most suitable for the type of work you enjoy. Whether you are looking to develop new apps or if you are interested in managing the security of company servers, there are hundreds of positions and skills that are in demand in the IT industry today.

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Python is an incredibly powerful and useful computer programming language that many of the biggest websites in the world rely on for their foundation. Python provides reliable results that are functional and involve a variety of dynamic scripted and non-scripted contexts. And because it is free and open source, it has remained a popular choice for a variety of different developers who are looking to build new sites on one of the most reliable languages available. Here is a look at 10 of the most famous software programs that are written in Python and what they do.

YouTube
If you love watching hours of homemade and professional quality video clips on YouTube, you can thank Python for giving you that option. The foundation for Python helped YouTube integrate streaming videos into their pages, as well as the ability to like videos and embed certain information. YouTube is one of the most popular sites on the Internet, and it runs off of one of the most powerful languages in Python.

DropBox
What started as a powerful app, DropBox is now used by a variety of individuals, businesses, companies, organizations and more. This program lets you save files to a cloud-based service, that you can then access from anywhere in the world. With Python at the root of DropBox, there is no longer a need for USB sticks or blank CDs, since you can now save and share everything with your cloud-based account.

Google
It takes a lot of power to be able to handle the most popular search engine in the entire world. That is why Google uses Python for its mainframe foundation, as well as in addition to various apps that it runs in conjunction with the main site. The ease that Google provides for finding certain information, would be impossible without Python at the core.

Quora
Got a question? Ask it on Quora. This site compiles a list of questions and answers that come from a community of individuals. Those questions are then organized by various members of the community, which puts the most relevant information at the top. The creators of Quora, who happened to be former Facebook employees, decided to use Python to help them create the world’s best Magic 8 ball in Quora.

Instagram
If you love taking photos of your food or a new outfit and posting it online for all of your friends to see, you can thank Python for that ability. Granted, Instagram has both a very powerful app and a website, but the latter runs on Python language. The system allows for users to browse, find and post pictures that they like on the site.

BitTorrent
BitTorrent has evolved quite a bit in recent years, but its foundation and earlier years were built on Python. When it comes to one of the largest databases of knowledge, media and content, BitTorrent is the way to go. But you wouldn’t be able to get any of those lectures or other legal stuff that you are downloading from BitTorrent, if it wasn’t for Python.

Spotify
Spotify changed the music game when it allowed you to listen to ad-free music of your choice. This wasn’t a program where you got to select a playlist, but rather full songs that you love, on repeat as many times as you can imagine, if you so desire. But whether you are rocking out to the latest K-Pop song from Psy or a classic jazz tune, you are doing so because Spotify was built on Python.

Reddit
Reddit is one of the biggest open communities on the web. You have a question, want to talk about something in specific, or find tons of information regarding a particular topic, you can just look on Reddit. The site relies on Python to help them store user names, categorize subreddits, upload links to GIFs and, of course, award gold to valued posters.

Yahoo Maps
Much like Google, Yahoo also uses Python for a variety of different resources. Most valued may be Yahoo Maps. The API and programming behind the maps program, which is built with Python, allows for users to find locations, get directions and even find reviews about local places.

Hipmunk
If you love to travel, you have likely come across Hipmunk. And while the site lets you save money on booking your itinerary through Hipmunk, it is Python that keeps everything organized. Python also helps sort the best discounts and rates, so you can get the best packages available.

Python is an incredibly powerful tool for web development. More and more sites rely on it, including 10 of the most powerful sites in the world that are listed here.

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