Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Communication is one of the main objectives that an organization needs to have in place to stay efficient and productive. A breakdown in accurate and efficient communication between departments at any point in the organization can result in conflict or loss of business.  Sadly, the efficiency between different departments in an organization becomes most evident when communication breaks down. As an example, David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.

With the dawning of the big-data era and the global competition that Machine Learning algorithms has sparked, it’s more vital than ever for companies of all sizes to prioritize departmental communication mishaps. Perhaps, today, as a result of the many emerging markets, the most essential of these connections are between IT and the business units. CMO’s and CIO’s are becoming natural partners in the sense that CMO’s, in order to capture revenue opportunities, are expected to master not just the art of strategy and creativity but also the science of analytics. The CIO, on the other hand, is accountable for using technical groundwork to enable and accelerate revenue growth. Since business and technology people speak very different languages, there’s a need on both sides to start sharing the vocabulary or understanding of what is expected in order to avoid gridlock.

In the McKinsey article, Getting the CMO and CIO to work as partners, the author speaks to five prerequisite steps that the CMO and the CIO can take in order to be successful in their new roles.

--- Be clear on decision governance
Teams should define when decisions are needed, what must be decided, and who is responsible for making them.

Creating an enum in Python prior to Python 3.4 was accomplished as follows:

def enum(**enums)::
      return type('Enum',(),enums)

then use as:

Animals=enum(Dog=1,Cat=2)

and accessed as:

Animals.Dog

The new version can be created as follows:

from enum import Enum

class Animal(Enum):
    Dog=1
    Cat=2

Every programming language has a mechanism to allow the programmer to create variables which hold custom data entered in by either the coder themselves or by the user of the application.

Regardless of whether you’re new to programming or not, you will have used variables and you should understand that in javascript they can hold any value such as a number or a string of text.

There is also another type of variable called an Array. Now, depending on who you talk to, some will say an array is actually an object, while others say it is a variable. Neither one is wrong but for the sake of simplicity we’ll refer to it as a variable.

Now, arrays are special because they can hold multiple values as opposed to standard variables which can only hold a single value at one time. If you can, try and imagine that your computer’s memory is made up of thousands of little boxes, and each of those boxes has an address which javascript will use to retrieve the array values when needed.