Communication is one of the main objectives that an organization needs to have in place to stay efficient and productive. A breakdown in accurate and efficient communication between departments at any point in the organization can result in conflict or loss of business.  Sadly, the efficiency between different departments in an organization becomes most evident when communication breaks down. As an example, David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.

With the dawning of the big-data era and the global competition that Machine Learning algorithms has sparked, it’s more vital than ever for companies of all sizes to prioritize departmental communication mishaps. Perhaps, today, as a result of the many emerging markets, the most essential of these connections are between IT and the business units. CMO’s and CIO’s are becoming natural partners in the sense that CMO’s, in order to capture revenue opportunities, are expected to master not just the art of strategy and creativity but also the science of analytics. The CIO, on the other hand, is accountable for using technical groundwork to enable and accelerate revenue growth. Since business and technology people speak very different languages, there’s a need on both sides to start sharing the vocabulary or understanding of what is expected in order to avoid gridlock.

In the McKinsey article, Getting the CMO and CIO to work as partners, the author speaks to five prerequisite steps that the CMO and the CIO can take in order to be successful in their new roles.

--- Be clear on decision governance
Teams should define when decisions are needed, what must be decided, and who is responsible for making them.

One of the biggest challenges faced by senior IT professionals in organizations is the choice of the right software vendor. In the highly competitive enterprise software industry, there are lot of vendors who claim to offer the best software for the problem and it can be really daunting to narrow down the best choice. Additionally, enterprise software costs can often run into millions of dollars thereby leaving very little margin of error. The real cost of choosing a wrong software can often result into losses much more than the cost of the software itself as highlighted by software disasters experienced by leading companies like HP, Nike etc. In such a scenario, senior IT professionals despite years of expertise can find it very difficult to choose the right business software vendor for their organization.

Here are some of the proven ways of short-listing and selecting the right business software vendor for your organization,

·         Understand and Define The Exact Need First: Before embarking on a journey to select the software vendor, it is critical to understand and define the exact problem you want the software to solve. The paramount question to be asked is what business objective does the software need to solve. Is the software required to “reduce costs” or is it to “improve productivity”? Extracting and defining this fundamental question is the bare minimum but necessary step to go searching for the right vendor. It will then form the basis of comparing multiple vendors on this very need that your organization has and will help drive the selection process going forward. The detailed approach involves creating a set of parameters that the software needs to meet in order to be considered. In fact, consider categorizing these parameters further in “must-haves”, “good to have” etc. which will help you assign relevant weights to these parameter and how the software’s fare on each of these parameters

·         Building The List of Vendors Who Meet The Need: Once you have defined your need and distilled that need into various parameters, it’s time to built the list of vendors who you think will meet the need. This is akin to a lead generation model wherein you want to identify a large enough pool and then filters your list down to the best ones. There are multiple ways of building a list of vendors and more often than not, you must use a combination of these methods to build a good enough list.

o   Use Industry Reports: We discussed the IT intelligence offered by leading industry firms Gartner and Forrester in How To Keep On Top Of Latest Trends In Information Technology. These firms based on their access to leading software vendors and CIO network publish vendor comparison research reports across specific verticals as well as specific technologies. Gartner’s Magic Quadrant and Forrester’s Wave are a very good starting point to get an insight into the best software vendors. For example, if you were looking for a CRM solution, you could look for Gartner’s Magic Quadrant for CRM and look at the vendors that make the list. These reports can be pricey but well worth the money if you are going to invest hundreds of thousands in the software. Having said that, you don’t have to trust these report blindly because how these firms define the best software may not match how you define the best software for your organization

o   Competitive Intelligence: If you are a smart professional, you are already keeping tabs of your competition. Chances are that if you are a big organization, you might see a Press Release either from your competitor or their vendor announcing the implementation of new software. Extrapolate that across 5-10 key competitors of yours and you might discover the vendors that your competitors are choosing. This gives you a good indicator that the vendors used by your competitors must be offering something right.

With the skyrocketing popularity of Android and iOS operating systems, software developers got a whole new arena opened up. Many of the programmers have progressed to concentrate solely onto Mobile Technology Development. This is mainly due to the high demand as well as numerous lucrative ideas left to explore in the Mobile App world.

Exponential growth of smartphone users

As per the survey by eMarketer, the number of smartphone users across the globe crossed 1 billion almost two years ago. The expected number of smartphone users by 2014 end is 1.75 billion.

With smartphones, iPads and Tablets getting more accessible and less expensive day by day, the development potential for mobile apps is truly vast. The under-penetration in emerging markets like India and China in Asia shows that there seems to still a lot of steam left in the mobile app development industry.

Due to the advancements in technology, teens and adults alike can now partake in virtual worlds thanks to video games. Video games are enjoyed as a hobby all over the globe, but some gamers have made it their career with help from the ever-growing e-sport community. This is an inside look at the professional level of gaming from an ex-MLG participant, and what I remember going through when starting to play video games at an elite level.

One of the premiere and most popular leagues within the United States happens to be Major League Gaming or MLG for short. This is a league that usually involves more of the most recent games out, and they create circuits for each major title and its subsequent releases. Two of the most major game circuits within the MLG league were the Halo series and the Call of Duty series, both which happened to be first person shooters (FPS). There were a potential hundred or so teams within each circuit, but much like other competitions, the circuits were ran with winner’s brackets and losers brackets. This means that out of all the teams that would show up to MLG events, about the top eight of each bracket would really be known as the "elite" players. I personally played in the Gears of War circuit at venues like MLG Raleigh and MLG Toronto, and we had very few teams compared to Call of Duty and Halo. The amount of participants at each event usually varies in each circuit based on the popularity of the game being played.

When you win tournaments, the payouts are split between the team members. This means that looking at playing in the MLG for a life career is an ill-advised move. The cost to get to events and buy team passes usually negates the prizes you win most of the time, considering by the time that the prize money is split you are left with about $800 in a popular circuit (Like Call of Duty). The payouts are usually only high in special and certain occasions, one for example being the million dollar showdown that Infinity Ward hosted for Call of Duty: Modern Warfare 3 a couple years back. The way that players that make professional gaming their career get the big money now is by being sponsored by the big companies that back the league like Red Bull and Hot Pockets. MLG players like "Walshy" and "FeaR Moho" were sponsored early on in the league and were able to make a living off of the games they played. I would imagine them getting around $60K in a good year off of sponsors alone. I would go even as far as to say that if you do not have a sponsor in e-sports, you will not be financially successful in the career.

Being an MLG gamer requires passion and understanding for the games. If you just want to make money, then you are better off working at McDonalds.

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