It’s befuddling when you think about how many ways there are to communicate in 2013. I’d say there are too many new ways to communicate – social media, phone, Skype, instant message, text message, email, it goes on and on. But do any of them outweigh the power of a good old-fashioned face-to-face meeting? Most business executives would argue no. Nothing can replace a face-to-face meeting, at least yet.

That said, face-to-face meetings are without question the most expensive kind, given the travel costs required to make them a reality, and companies around the globe have been trying to make them more financially manageable ever since the recession set in. But recession or no, face-to-face meetings are rarely in the budget cards for small businesses. So how can entrepreneurs around the globe get more out of their virtual meetings while ensuring any physical meeting is worth the cost?

Machine learning systems are equipped with artificial intelligence engines that provide these systems with the capability of learning by themselves without having to write programs to do so. They adjust and change programs as a result of being exposed to big data sets. The process of doing so is similar to the data mining concept where the data set is searched for patterns. The difference is in how those patterns are used. Data mining's purpose is to enhance human comprehension and understanding. Machine learning's algorithms purpose is to adjust some program's action without human supervision, learning from past searches and also continuously forward as it's exposed to new data.

The News Feed service in Facebook is an example, automatically personalizing a user's feed from his interaction with his or her friend's posts. The "machine" uses statistical and predictive analysis that identify interaction patterns (skipped, like, read, comment) and uses the results to adjust the News Feed output continuously without human intervention. 

Impact on Existing and Emerging Markets

The NBA is using machine analytics created by a California-based startup to create predictive models that allow coaches to better discern a player's ability. Fed with many seasons of data, the machine can make predictions of a player's abilities. Players can have good days and bad days, get sick or lose motivation, but over time a good player will be good and a bad player can be spotted. By examining big data sets of individual performance over many seasons, the machine develops predictive models that feed into the coach’s decision-making process when faced with certain teams or particular situations. 

General Electric, who has been around for 119 years is spending millions of dollars in artificial intelligence learning systems. Its many years of data from oil exploration and jet engine research is being fed to an IBM-developed system to reduce maintenance costs, optimize performance and anticipate breakdowns.

Over a dozen banks in Europe replaced their human-based statistical modeling processes with machines. The new engines create recommendations for low-profit customers such as retail clients, small and medium-sized companies. The lower-cost, faster results approach allows the bank to create micro-target models for forecasting service cancellations and loan defaults and then how to act under those potential situations. As a result of these new models and inputs into decision making some banks have experienced new product sales increases of 10 percent, lower capital expenses and increased collections by 20 percent. 

Emerging markets and industries

By now we have seen how cell phones and emerging and developing economies go together. This relationship has generated big data sets that hold information about behaviors and mobility patterns. Machine learning examines and analyzes the data to extract information in usage patterns for these new and little understood emergent economies. Both private and public policymakers can use this information to assess technology-based programs proposed by public officials and technology companies can use it to focus on developing personalized services and investment decisions.

Machine learning service providers targeting emerging economies in this example focus on evaluating demographic and socio-economic indicators and its impact on the way people use mobile technologies. The socioeconomic status of an individual or a population can be used to understand its access and expectations on education, housing, health and vital utilities such as water and electricity. Predictive models can then be created around customer's purchasing power and marketing campaigns created to offer new products. Instead of relying exclusively on phone interviews, focus groups or other kinds of person-to-person interactions, auto-learning algorithms can also be applied to the huge amounts of data collected by other entities such as Google and Facebook.

A warning

Traditional industries trying to profit from emerging markets will see a slowdown unless they adapt to new competitive forces unleashed in part by new technologies such as artificial intelligence that offer unprecedented capabilities at a lower entry and support cost than before. But small high-tech based companies are introducing new flexible, adaptable business models more suitable to new high-risk markets. Digital platforms rely on algorithms to host at a low cost and with quality services thousands of small and mid-size enterprises in countries such as China, India, Central America and Asia. These collaborations based on new technologies and tools gives the emerging market enterprises the reach and resources needed to challenge traditional business model companies.

In programming, memory leaks are a common issue, and it occurs when a computer uses memory but does not give it back to the operating system. Experienced programmers have the ability to diagnose a leak based on the symptoms. Some believe every undesired increase in memory usage is a memory leak, but this is not an accurate representation of a leak. Certain leaks only run for a short time and are virtually undetectable.

Memory Leak Consequences

Applications that suffer severe memory leaks will eventually exceed the memory resulting in a severe slowdown or a termination of the application.

How to Protect Code from Memory Leaks?

Preventing memory leaks in the first place is more convenient than trying to locate the leak later. To do this, you can use defensive programming techniques such as smart pointers for C++.  A smart pointer is safer than a raw pointer because it provides augmented behavior that raw pointers do not have. This includes garbage collection and checking for nulls.

If you are going to use a raw pointer, avoid operations that are dangerous for specific contexts. This means pointer arithmetic and pointer copying. Smart pointers use a reference count for the object being referred to. Once the reference count reaches zero, the excess goes into garbage collection. The most commonly used smart pointer is shared_ptr from the TR1 extensions of the C++ standard library.

Static Analysis

The second approach to memory leaks is referred to as static analysis and attempts to detect errors in your source-code. CodeSonar is one of the effective tools for detection. It provides checkers for the Power of Ten coding rules, and it is especially competent at procedural analysis. However, some might find it lagging for bigger code bases.

How to Handle a Memory Leak

For some memory leaks, the only solution is to read through the code to find and correct the error. Another one of the common approaches to C++ is to use RAII, which an acronym for Resource Acquisition Is Initialization. This approach means associating scoped objects using the acquired resources, which automatically releases the resources when the objects are no longer within scope. RAII has the advantage of knowing when objects exist and when they do not. This gives it a distinct advantage over garbage collection. Regardless, RAII is not always recommended because some situations require ordinary pointers to manage raw memory and increase performance. Use it with caution.

The Most Serious Leaks

Urgency of a leak depends on the situation, and where the leak has occurred in the operating system. Additionally, it becomes more urgent if the leak occurs where the memory is limited such as in embedded systems and portable devices.

To protect code from memory leaks, people have to stay vigilant and avoid codes that could result in a leak. Memory leaks continue until someone turns the system off, which makes the memory available again, but the slow process of a leak can eventually prejudice a machine that normally runs correctly.

Related:

The Five Principles of Performance

In Demand IT Skills

Many individuals are looking to break into a video game designing career, and it's no surprise. A $9 billion industry, the video game designing business has appeal to gamers and non-gamers alike. High salaries and high rates of job satisfaction are typical in the field.

In order to design video games, however, you need a certain skill set. Computer programming is first on the list. While games are made using almost all languages, the most popular programming language for video games is C++, because of its object-oriented nature and because it compiles to binary. The next most popular languages for games are C and Java, but others such as C# and assembly language are also used. A strong background in math is usually required to learn these languages. Individuals wishing to design games should also have an extensive knowledge of both PCs and Macs.

There are many colleges and universities that offer classes not only in programming but also classes specifically on game design. Some of these schools have alliances with game developing companies, leading to jobs for students upon graduation. Programming video games can be lucrative. The average game designer's salary is $62,500, with $55,000 at the low end and $85,000 at the high end.

Programmers are not the only individuals needed to make a video game, however. There are multiple career paths within the gaming industry, including specialists in audio, design, production, visual arts and business.

Designing a video game can be an long, expensive process. The average budget for a modern multiplatform video game is $18-$28 million, with some high-profile games costing as much as $40 million. Making the game, from conception to sale, can take several months to several years. Some games have taken a notoriously long time to make; for example, 3D Realms' Duke Nukem Forever was announced in April 1997 and did not make it to shelves until July 2011.

Video game programmers have a high level of job satisfaction. In a March 2013 survey conducted by Game Developer magazine, 29 percent of game programmers were very satisfied with their jobs, and 39 percent were somewhat satisfied.

If you're interested in a game development career, now's the time to get moving. Take advantage of the many online resources available regarding these careers and start learning right away.