Big data is now in an incredibly important part of how many major businesses function. Data analysis, or the finding of facts from large volumes of data, helps businesses make many of their important decisions. Companies that conduct business on a national or international scale rely on big data in order to plot the general direction of their business. The concept of big data can be very confusing due to the sheer scale of information involved.  By following a few simple guidelines, even the layman can understand big data and its impacts on everyday life.

What Exactly is Big Data?

Just about everyone can understand the concept of data. Data is information, and information is everywhere in the modern world. Anytime you use any piece of technology you are making use of data. Anytime you read a book, skim the newspaper or listen to music you are also making use of data. Your brain interprets and organizes data constantly from your senses and your thoughts.

Big data, much like its name infers, simply describes this same data on a large sale. The internet allowed the streaming, sharing and collecting of data on a scale never before imaginable and storage technology has allowed ever increasing hoards of data to be accumulated. In order for something to be considered “big data” it must be at least 10 terabytes or more of information. To put that in perspective, consider that 10 terabytes represents the entire printed collection of material in the Library of Congress. What’s even more remarkable is that many businesses work with far more than the minimum 10 terabytes of data. UPS stores over 16 petabytes of data about its packages and customers. That’s 16,000 terabytes or the equivalent to 1,600 printed libraries of congress. The sheer amount of that data is nearly impossible for a human to comprehend, and analysis of this data is only possible with computers.

How do Big Data Companies Emerge?

All of this information comes from everywhere on the internet. The majority of the useful data includes customer information, search engine logs, and entries on social media networks to name a few. This data is constantly generated by the internet at insane rates. Specified computers and software programs are created and operated by big data companies that collect and sort this information. These programs and hardware are so sophisticated and so specialized that entire companies can be dedicated to analyzing this data and then selling it to other companies. The raw data is distilled down into manageable reports that company executives can make use of when handling business decisions.

The Top Five:

These are the five biggest companies, according to Forbes, in the business of selling either raw data reports or analytics programs that help companies to compile their own reports.

1. Splunk
Splunk is currently valued at $186 million.  It is essentially a program service that allows companies to turn their own raw data collections into usable information.

2. Opera Solutions
Opera Solutions is valued at $118 million. It serves as a data science service that helps other companies to manage the raw data that pertains to them. They can offer either direct consultation or cloud-based service.

3. Mu Sigma
Mu Sigma is valued at $114 million.  It is a slightly smaller version of Opera Solutions, offering essentially the same types of services.

4. Palantir
Palantir is valued at $78 million.  It offers data analysis software to companies so they can manage their own raw data analysis.

5. Cloudera
Cloudera is valued at $61 million.  It offers services, software and training specifically related to the Apahce Hadoop-based programs.

The software and services provided by these companies impact nearly all major businesses, industries and products. They impact what business offer, where they offer them and how they advertise them to consumers. Every advertisement, new store opening or creation of a new product is at least somewhat related to big data analysis. It is the directional force of modern business.

Sources:
http://www.sas.com/en_us/insights/big-data/what-is-big-data.html

http://www.forbes.com/sites/gilpress/2013/02/22/top-ten-big-data-pure-plays/

http://www.whatsabyte.com/

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How to Keep On Top Of the Latest Trends in Information Technology

The world of technology moves faster than the speed of light it seems. Devices are updated and software upgraded annually and sometimes more frequent than that.  Society wants to be able to function and be as productive as they can be as well as be entertained “now”.

Software companies must be ready to meet the demands of their loyal customers while increasing their market share among new customers. These companies are always looking to the ingenuity and creativity of their colleagues to keep them in the consumer’s focus. But, who are these “colleagues”? Are they required to be young, twenty-somethings that are fresh out of college with a host of ideas and energy about software and hardware that the consumer may enjoy? Or can they be more mature with a little more experience in the working world and may know a bit more about the consumer’s needs and some knowledge of today’s devices?

Older candidates for IT positions face many challenges when competing with their younger counterparts. The primary challenge that most will face is the ability to prove their knowledge of current hardware and the development and application of software used by consumers. Candidates will have to prove that although they may be older, their knowledge and experience is very current. They will have to make more of an effort to show that they are on pace with the younger candidates.

Another challenge will be marketing what should be considered prized assets; maturity and work experience. More mature candidates bring along a history of work experience and a level of maturity that can be utilized as a resource for most companies. They are more experienced with time management, organization and communication skills as well as balancing home and work. They can quickly become role models for younger colleagues within the company.

Unfortunately, some mature candidates can be seen as a threat to existing leadership, especially if that leadership is younger. Younger members of a leadership team may be concerned that the older candidate may be able to move them out of their position. If the candidate has a considerably robust technological background this will be a special concern and could cause the candidate to lose the opportunity.

Demonstrating that their knowledge or training is current, marketing their experience and maturity, and not being seen as a threat to existing leadership make job hunting an even more daunting task for the mature candidate. There are often times that they are overlooked for positions for these very reasons. But, software companies who know what they need and how to utilize talent will not pass up the opportunity to hire these jewels.

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Applications are becoming more and more sophisticated as languages such as Python open the doors to the world of programming for people who have the creative vision but always felt actually writing code was beyond their grasp.

A large part of any programs success is based on how well it can react to the events which it has been programmed to understand and listen for.

A good example of an event would be when the user clicks a button on the applications window. What happens when that button is clicked?

Well, the first thing that happens is the operating system sends out a message to let any listening software know that the button was clicked. Next, your application needs to do something in response to that event.

Python programming language is general purpose open source programming language. One of its main features is flexibility and ease of use. Python has a variety of useful set of utilities and libraries for data processing and analytical tasks. Currently due to the rise in demand of big data processing python has grown in popularity because its features are easy to use which are core to the processing of huge chunks of information.

Guido Van Rossum, the pioneer of python, introduced python in the year 1980 and then implemented it in 1989. The intention behind the development of python was to make it open source language that can also be used for commercial projects. The fundamental principle of python is to write the code that is easy to use, highly readable and embrace writing fewer lines of code for achieving a particular task. One of the most popular standard libraries which have ready to use tools for performing a various work is Python Package Index. It was introduced in January 2016 and contains more than 72,000 packages for third-party software usage.

Python plays a critical role in linking data to customers. Recently python has found few entry barriers and many people have had access to have experienced the power of python in the past. So, what makes python the best language for big data analytics?

One of the reasons to choose python is that python ecosystem is very vibrant, the ratings at Redmonk are a proof of the strength python community. The Redmonk ranking is based on StackOverflow discussions and contribution made in Github to determine the popularity of programming language on the method used by users to ask questions about Python and the number of the open source projects contributions.