Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

As developers we are overwhelmed with the number of language choices made available to us. It wasn't so long ago that C and it's object oriented sibling C++ where the mainstay of any programmer. Now though we have languages which make certain tasks so easy and simple that we simply cannot afford to ignore them.

In this article we are going to look at the overall differences between Python, Perl and TCL. All formidable and worthy in their own right, but each one has been designed to suit a specific programming need.

1)– Perl is the most mature out of the three languages we are looking at in this article. It was originally designed for processing textual data, and it does so extremely well. Of course Perl has grown over time and can be used for a multitude of different programming scenarios.

Attempting to create an intelligent entry about Linux for such a wide ranging audience is a bit like trying to compare a presentation on quantum mechanics for physicists while being readable by somebody with a junior high school education.

If you are a *NIX expert, then I suggest you keep on reading so you know how to explain this world to mere mortals.

I called it *nix for a reason. It represents a family of thinking. It is not unlike the difference between the language C and C++. Are there differences between the two? Certainly. And it is not like the difference between COBOL and C.

Years ago when I ran my own vo-tech school I would teach the students there are only two things in life. MS and *NIX. A friend of mine, a genius developer in her own right was aghast.

I suspect that many of you are familiar with the term "hard coding a value" whereby the age of an individual or their location is written into the condition (or action) of a business rule (in this case) as shown below:

if customer.age > 21 and customer.city == 'denver'

then ...

Such coding practices are perfectly expectable provided that the conditional values, age and city, never change. They become entirely unacceptable if a need for different values could be anticipated. A classic example of where this practice occurred that caused considerable heartache in the IT industry was the Y2K issue where dates were updated using only the last 2 digits of a four digit number because the first 2 digits were hard-coded to 19 i.e. 1998, 1999. All was well provided that the date did not advance to a time beyond the 1900’s since no one could be certain of what would happen when the millennia arrived (2000). A considerably amount of work (albeit boring) and money, approximately $200 billion, went into revising systems by way of software rewrites and computer chip replacements in order to thwart any detrimental outcomes. It is obvious how a simple change or an assumption can have sweeping consequences.

You may wonder what Y2K has to do with Business Rule Management Systems (BRMS). Well, what if we considered rules themselves to be hard-coded. If we were to write 100s of rules in Java, .NET or whatever language that only worked for a given scenario or assumption, would that not constitute hard-coded logic? By hard-coded, we obviously mean compiled. For example, if a credit card company has a variety of bonus campaigns, each with their own unique list of rules that may change within a week’s time, what would be the most effective way of writing software to deal with these responsibilities?