The innovators in technology have long paved the way for greater social advancement. No one can dispute the fact that the impact of Bill Gates and Microsoft will be far reaching for many years to come. The question is whether or not Microsoft will be able to adapt and thrive in emerging markets. The fact that Microsoft enjoys four decades of establishment also makes it difficult to make major changes without alienating the 1.5 billion Windows users.

This was apparent with the release of Windows 8. Windows users had come to expect a certain amount of consistency from their applications. The Metro tile, touch screen interface left a lot to be desired for enough people that Microsoft eventually more thoroughly implemented an older desktop view minus a traditional Start menu.

The app focused Windows 8 was supposed to be a step towards a greater integration of Cloud technology. In recent years, Microsoft lagged behind its competitors in getting established in new technologies. That includes the billions of dollars the emerging mobile market offered and Cloud computing.

Amazon was the first powerhouse to really establish themselves in the Cloud technology market. Google, Microsoft, and smaller parties are all playing catch up to take a piece of the Cloud pie. More and more businesses are embracing Cloud technology as a way to minimize their equipment and software expenses. While it does take a bit for older businesses to get onboard with such a change, start ups are looking at Cloud computing as an essential part of their business.

But what does that mean for Microsoft? Decisions were made to help update the four decade old Microsoft to the "always on" world we currently live in. Instead of operating in project "silos", different departments were brought together under more generalized headings where they could work closer with one another. Electronic delivery of software, including through Cloud tech, puts Microsoft in the position of needing to meet a pace that is very different from Gates’ early days.

The seriousness of their desire to compete with the likes of Amazon is their pricing matching on Cloud infrastructure services. Microsoft is not a company that has traditionally offered price cuts to compete with others. The fact that they have greatly reduced rates on getting infrastructure set up paves the way for more business users of their Cloud-based apps like Microsoft Office. Inexpensive solutions and free applications open the doors for Microsoft to initiate more sales of other products to their clients.

Former CEO Steve Ballmer recognized there was a need for Microsoft to change directions to remain competitive. In February 2014, he stepped down as CEO stating that the CEO needed to be there through all stages of Microsoft's transition in these more competitive markets. And the former role of his chosen successor, Mr. Satya Nadella? Head of Microsoft's Cloud services division.

Microsoft may not always catch the initial burst of a new development in their space; but they regularly adapt and drive forward. The leadership of Microsoft is clearly thinking forward in what they want to accomplish as sales of PCs have stayed on a continuous decline. It should come as no surprise that Microsoft will embrace this new direction and push towards a greater market share against the likes of Amazon and Google.

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A career in the field of software development remains immensely popular due to various factors. Chief among them of course is the higher compensation and lucrative pay scale in the IT industry when compared to other career options. In addition, the flexibility of work hours and the sheer sense of achievement experienced by one while creating new programs are unsurpassed by any other job.

Popularity and reach of Software Programs

Software programming has become a quintessential part of our day to day life, right from the smartphones in your pocket, to video gaming, and everything in between. The opportunities in this field are truly astounding. The niches for specializing are also diverse, from creating operating systems, to mobile app development, or web app development to name a few.

There are various ways in which you can distinguish yourself in the market for the much coveted title of software programmer. Here, we focus on some of them.

If you’re interested in building modern websites or applications which use ASP, XML, or mobile technology, you’ve heard of Visual Studio .NET.  It is one of the more popular suites of development tools available to aspiring programmers, as it consolidates several different tools and languages into the same development environment, which helps in turn to integrate this code across development languages.  Here are three important benefits to using the visual studio suite:

·         Use of Visual J# - This development tool is specifically oriented towards people who already are familiar with basic Java syntax, and is designed for use by those people to build apps or services which will then run on the Microsoft .NET Framework.  This is useful because it fully supports Microsoft Extensions, among other reasons.  Visual J# was developed completely independently by Microsoft.

·         Utility for Smart Devices – Another huge benefit of using visual studio .NET is the ability to immediately integrate your programming efforts with deployment across a variety of smart devices.  PDAs, smartphones, Pocket PCs, and any device which has a limited amount of resources all require a compact framework for the programming of applications it is designed to run.

·         XML Web Usage and Support – Because XML services aren’t married to any particular technology or programming language, they can be accessed by any system, and this broad-based utility has made the services increasingly popular.  Visual Studio .NET takes advantage of this by fully integrating with XML services, including the ability to create and edit them from scratch.