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Google for Business Training Classes in Novato, California

Learn Google for Business in Novato, California and surrounding areas via our hands-on, expert led courses. All of our classes either are offered on an onsite, online or public instructor led basis. Here is a list of our current Google for Business related training offerings in Novato, California: Google for Business Training

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E-books vs Hard Copies
[Aug, 10, 2012]    |
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There has been and continues to be a plethora of observational studies by different researchers in the publishing industry focused on how e-books have affected hard-copy book sales. Evidence from these studies has indicated that there is a significant and monumental shift away from hard-copy books to e-books.[1]These findings precipitate fears that hard-copy books might become more expensive in the near future as they begin to be less available.  This scenario could escalate to the point where only collectors of hard-copy books are willing to pay the high price for ownership.

The founder of Amazon, Jeff Bezos, made a statement in July 2010 that sales of digital books had significantly outstripped U.S. sales of hard-copy. He claimed that Amazon had sold 143 digital books for its e-reader, the Kindle, for every 100 hard-back books over the past three months. The pace of this change was unprecedented;  Amazon said that in the four weeks of June 2010, the rate of sales had reached 180 e-books for every 100 hard-backs sold. Bezos said sales of the Kindle and e-books had reached a "tipping point", with five authors including Steig Larsson, the writer of Girl with a Dragon Tattoo, and Stephenie Meyer, who penned the Twilight series, each selling more than 500,000 digital books.[2] Earlier in July 2010, Hachette said that James Patterson had sold 1.1m e-books to date.

According to a report made by Publishers Weekly, for the first quarter of 2011, e-book sales were up 159.8%; netting sales of $233.1 million. Although adult hard-cover and mass market paperback hard-copies had continued to sell, posting gains in March, all the print segments had declined for the first quarter with the nine mass market houses that report sales. Their findings revealed a 23.4% sales decline, and that children’s paper-back publishers had also declined by 24.1%.[3] E-book sales easily out-distanced mass market paperback sales in the first quarter of 2011 with mass market sales of hard-copy books falling to $123.3 million compared to e-books’ $233.1 million in sales.

According to .net sales report by the March Association of American Publishers (AAP) which collected data and statistics from 1,189 publishers, the adult e-Book sales were $282.3 million in comparison to adult hard-cover book sales which counted $229.6 million during the first quarter of 2012. During the same period in 2011, eBooks revenues were $220.4 million.[4] These reports indicate a disconcerting diminishing demand for hard-copy books.

A Look at Growing Technology Careers and Those That Are Being Phased Out
[Dec, 02, 2019]    |
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Technology is changing all the time, and the jobs that are associated with technology are changing as well. People that are looking at careers in technology will see some jobs that are being phased out as others increase in popularity. This means that people that are interested in tech jobs should be vigilant in researching those opportunities that are growing in demand.
 
A Dying Breed of Legacy Systems
 
The mainframe programmers i.e., COBOL, have been getting phased out for years, and are reaching retirement age. The demand for these skills are at an end of an era as more technology surfaces with needs for app development and cloud migration. These jobs will be phased out and are being replaced with developers that are knowledgeable in more object-oriented programming positions such as Java, C#, and etc. 
 
Programmers / Analysts
 
Professionals that work in software development, can find work in a number of different tech careers. People that know how to program, particularly in object oriented programming, can expect to be employed and in demand for some time to come. The salaries for programmers range from $50k – millions, depending on the skillsets one has mastered. Like any other profession, one can opt to learn just enough to get by or hone in on a discipline currently in demand and master it, such as data analysts, machine learning analyst and cloud migration specialists.  
 
 
Tech Support for Portable Devices
 
The healthcare industry is seeing a rise in jobs in Information Technology because more hospitals are going paperless. There is a great demand for people that have the ability to work with portable devices because this is what many doctors and nurses will be using as they move away from the long paper trail that has been created from patients. People that have the ability to configure and troubleshoot portable devices like tablets and phones are able to support the applications for these devices will be in high demand. In this case, learning programming languages such a C++ is the perfect route to go in. 
 
 
Technology Trainers 
 
There will always be a need for someone that can learn, utilize and teach proprietary programs to others. Internal proprietary technology will need to be updated which means that technology trainers are expected to be current in the knowledge base for  companies that are utilizing this software. People that are in the training field, will need to stay updated with new technology, grasp new concepts quickly and be able to teach it efficiently. As more companies take hold of proprietary programs, it becomes important for software application trainers to be put in place to teach this technology. 
 
Printer Support Jobs Dwindle
 
People that are working in the technology field of printer support will need to consider looking at other opportunities because some of these printer support jobs will be phased out.  There is a reason for this. More jobs are becoming phased out in the world of printer technology because fewer people are using printers. It has become easier to read the documents and transfer these documents to other workers inside an organization. This means that less money is being spent on printers. Even less money is being spent on printer support. People that have acquired jobs where their primary role is to work in printer repair will see a decline in the number of people that are needed for these types of positions. It becomes a lot less feasible to have printer repair people in place when there is no printer in the office.
 
 
Graphic Design
 
Technology also holds a special place for those that have the experience in graphic design. Websites and social media really engage people in visual art and people that know how to display it on web pages have a plethora of jobs. This leaves this field wide open for those that know about design structures and editing images that can result in eye catching imagery.
 
Wan/ Lan Management
 
One big area that offers an array of different jobs is the area of wide and local network router and switch management. People that are proficient in programming switches and building networks can get themselves a number of jobs dealing with the network topology. Tech careers are booming when it comes to this type of field because many people do not have this experience. They may know how to set up computers, but they may not have any idea about what to do if the network connection is no longer working properly.
 
People that know how to configure switches for networks and troubleshoot these issues with network connectivity will have a wide range of geographical locations that they connect together to build one network for a business.
Microsoft Surface launched to compete with the Apple iPad
[Jun, 21, 2012]    |
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Microsoft has now come up with a surface tablet to compete with the Apple iPad. The Surface is the known as the ‘iPad killer’ and ‘Microsoft iPad’. Microsoft has stuck to production of software till date but this is one of its latest hardware devices that is expected to take over the Apple iPad. This is a new challenge posed by Microsoft to Apple.

            The Microsoft Surface saw its official release on 19th June in the city of Los Angeles. It has made a great first impression and seems to be beginning a new start in the competition between the best tablets in the international market. It has 10.6’’ screen and a magnetic cover that can be used as a keyboard and also as a kickstand in order to place the device upright on tables. There has been a paradigm shift in Microsoft’s policy when it decided to do away with the tile-based Metro theme for its Desktop that is almost a trademark with it.

            There are many features that make the Surface more like a laptop than like a tablet- the most prominent one being the built- in keyboard that will be useful for business customers. As Microsoft Surface employs Windows 8 as an operating system, which is also used in its computers and laptops, it will be a lot easier for customers to switch among their devices.

            The tablet was announced by Microsoft’s CEO, Steve Ballmer, in Los Angeles at a special press conference. It was hailed to be the first of an entirely new family of a number of devices being created and developed by the company. The Surface has a thickness of 9.3mm and weighs 1.5 pounds. It has a kickstand and keyboard for its cover. It is 0.1 mm thinner than the iPad 3, which is the latest iPad from Apple.

Security Risks That Small Businesses Should Know About
[Mar, 13, 2019]    |
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One of the biggest threats facing small businesses right now is cyber security. Hackers have figured out that small business don’t have robust systems; therefore, they are easy for the picking. If you are a small business owner, you know how limited your resources are. As such, every dollar counts. Therefore, you can’t afford to lose customers, deal with lawsuits caused by data breaches or pay IT help staff to try to fix the issue. Below are some of the IT risks faced by your business and potential consequences. Try your best avoid them at all costs. 
 
1. Phishing 
 
This is perhaps one of the easiest ways to detect if a hacker is trying to get into your system. If you happen to receive an email that claims to be from a financial institution and asks you to provide certain data, ignore it. In fact, delete it. This is because once you make the mistake of opening such a mail or clicking the link provided, you provide a gateway for hackers to penetrate your system and steal information. For this reason, it's vital that all employees  are aware of such emails and delete them without clicking on any links.
 
2. Passwords 
 
Another way that hackers can attack a small business is by cracking system passwords. If the hackers manage to crack the password of even a single employee, they can use that person’s account to gain unrestricted access to confidential company records. Therefore, tell your workers that they should never forgo strong password creation procedures. They should take their time to create a password that can’t be easily cracked. 
 
3. Vulnerable Devices 
 
In your small business, you probably use printers, routers, and other electronic hardware to execute office tasks. Most of the time, such pieces of hardware are connected to your firm’s network. If you have not updated the software on these machines, hackers can use them to gain access to your network and steal invaluable information. Therefore, make sure that you install patches in all electronic devices connected to your network. 
 
4. Lack of Data Encryption 
 
In the modern age, you can send information through various electronic devices. Some of those machines can have inbuilt security features to protect the data while others may not have. Data from the vulnerable devices can be easily intercepted by hackers. If the information is your password, your network is no longer safe. To counter such interceptions, always encrypt your data before your send it. 
 
5. Seemingly Misplaced USB Drives 
 
Some hackers will infect a USB drive with malware and then drop it outside your offices. An unknowing worker may pick up the drive and use it on a company computer. Immediately the drive is plugged in, it releases the malware and creates a unique access point for the hacker, allowing them to steal information. To avoid such a scenario, warn your employees against using any USB drives without a proper source. 
 
 
Managing a small business means that you’re a lean, mean business machine. Often, it’s just you and a few trusted staff members. This is the reason, business owners need to have solid knowledge of where and how most important data is held. Whether it’s on site, in traditional desktops and servers, or in cloud services or mobile devices including those "BYOD" devices of your employees, in order to avoid risks, always pay attention to your enviroment. It's important to make sure that you regularly update your system, train your employees, update software and fix bugs. Often, many IT issues are caused by the smallest, almost unapparent mistakes that will affect how a program runs or a web page looks. You might not see IT as your highest priority, but in the right hands, it can become your most powerful tool for growth. 

Tech Life in California

Largely influenced by several immigrant populations California has experienced several technological, entertainment and economic booms over the years. As for technology, Silicon Valley, in the southern part of San Francisco is an integral part of the world?s innovators, high-tech businesses and a myriad of techie start-ups. It also accounts for 1/3rd of all venture capital investments.
If you think good architecture is expensive, try bad architecture. Brian Foote and Joseph Yoder
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Software developers near Novato have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.
Fortune 500 and 1000 companies in California that offer opportunities for Google for Business developers
Company Name City Industry Secondary Industry
Mattel, Inc. El Segundo Retail Sporting Goods, Hobby, Book, and Music Stores
Spectrum Group International, Inc. Irvine Retail Retail Other
Chevron Corp San Ramon Energy and Utilities Gasoline and Oil Refineries
Jacobs Engineering Group, Inc. Pasadena Real Estate and Construction Construction and Remodeling
eBay Inc. San Jose Software and Internet E-commerce and Internet Businesses
Broadcom Corporation Irvine Computers and Electronics Semiconductor and Microchip Manufacturing
Franklin Templeton Investments San Mateo Financial Services Investment Banking and Venture Capital
Pacific Life Insurance Company Newport Beach Financial Services Insurance and Risk Management
Tutor Perini Corporation Sylmar Real Estate and Construction Construction and Remodeling
SYNNEX Corporation Fremont Software and Internet Data Analytics, Management and Storage
Core-Mark International Inc South San Francisco Manufacturing Food and Dairy Product Manufacturing and Packaging
Occidental Petroleum Corporation Los Angeles Manufacturing Chemicals and Petrochemicals
Yahoo!, Inc. Sunnyvale Software and Internet Software and Internet Other
Edison International Rosemead Energy and Utilities Gas and Electric Utilities
Ingram Micro, Inc. Santa Ana Computers and Electronics Consumer Electronics, Parts and Repair
Safeway, Inc. Pleasanton Retail Grocery and Specialty Food Stores
Gilead Sciences, Inc. San Mateo Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
AECOM Technology Corporation Los Angeles Real Estate and Construction Architecture,Engineering and Design
Reliance Steel and Aluminum Los Angeles Manufacturing Metals Manufacturing
Live Nation, Inc. Beverly Hills Media and Entertainment Performing Arts
Advanced Micro Devices, Inc. Sunnyvale Computers and Electronics Semiconductor and Microchip Manufacturing
Pacific Gas and Electric Corp San Francisco Energy and Utilities Gas and Electric Utilities
Electronic Arts Inc. Redwood City Software and Internet Games and Gaming
Oracle Corporation Redwood City Software and Internet Software and Internet Other
Symantec Corporation Mountain View Software and Internet Data Analytics, Management and Storage
Dole Food Company, Inc. Thousand Oaks Manufacturing Food and Dairy Product Manufacturing and Packaging
CBRE Group, Inc. Los Angeles Real Estate and Construction Real Estate Investment and Development
First American Financial Corporation Santa Ana Financial Services Financial Services Other
The Gap, Inc. San Francisco Retail Clothing and Shoes Stores
Ross Stores, Inc. Pleasanton Retail Clothing and Shoes Stores
Qualcomm Incorporated San Diego Telecommunications Wireless and Mobile
Charles Schwab Corporation San Francisco Financial Services Securities Agents and Brokers
Sempra Energy San Diego Energy and Utilities Gas and Electric Utilities
Western Digital Corporation Irvine Computers and Electronics Consumer Electronics, Parts and Repair
Health Net, Inc. Woodland Hills Healthcare, Pharmaceuticals and Biotech Healthcare, Pharmaceuticals, and Biotech Other
Allergan, Inc. Irvine Healthcare, Pharmaceuticals and Biotech Biotechnology
The Walt Disney Company Burbank Media and Entertainment Motion Picture and Recording Producers
Hewlett-Packard Company Palo Alto Computers and Electronics Consumer Electronics, Parts and Repair
URS Corporation San Francisco Real Estate and Construction Architecture,Engineering and Design
Cisco Systems, Inc. San Jose Computers and Electronics Networking Equipment and Systems
Wells Fargo and Company San Francisco Financial Services Banks
Intel Corporation Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Applied Materials, Inc. Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Sanmina Corporation San Jose Computers and Electronics Semiconductor and Microchip Manufacturing
Agilent Technologies, Inc. Santa Clara Telecommunications Telecommunications Equipment and Accessories
Avery Dennison Corporation Pasadena Manufacturing Paper and Paper Products
The Clorox Company Oakland Manufacturing Chemicals and Petrochemicals
Apple Inc. Cupertino Computers and Electronics Consumer Electronics, Parts and Repair
Amgen Inc Thousand Oaks Healthcare, Pharmaceuticals and Biotech Biotechnology
McKesson Corporation San Francisco Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
DIRECTV El Segundo Telecommunications Cable Television Providers
Visa, Inc. San Mateo Financial Services Credit Cards and Related Services
Google, Inc. Mountain View Software and Internet E-commerce and Internet Businesses

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the hartmann software group advantage
why take Google for Business Training with the hartmann software group?
A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

  • Learn from the experts.
    1. We have provided software development and other IT related training to many major corporations in California since 2002.
    2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
  • Discover tips and tricks about Google for Business programming
  • Get your questions answered by easy to follow, organized Google for Business experts
  • Get up to speed with vital Google for Business programming tools
  • Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
  • Prepare to hit the ground running for a new job or a new position
  • See the big picture and have the instructor fill in the gaps
  • We teach with sophisticated learning tools and provide excellent supporting course material
  • Books and course material are provided in advance
  • Get a book of your choice from the HSG Store as a gift from us when you register for a class
  • Gain a lot of practical skills in a short amount of time
  • We teach what we know…software
  • We care…
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