I suspect that many of you are familiar with the term "hard coding a value" whereby the age of an individual or their location is written into the condition (or action) of a business rule (in this case) as shown below:

if customer.age > 21 and customer.city == 'denver'

then ...

Such coding practices are perfectly expectable provided that the conditional values, age and city, never change. They become entirely unacceptable if a need for different values could be anticipated. A classic example of where this practice occurred that caused considerable heartache in the IT industry was the Y2K issue where dates were updated using only the last 2 digits of a four digit number because the first 2 digits were hard-coded to 19 i.e. 1998, 1999. All was well provided that the date did not advance to a time beyond the 1900’s since no one could be certain of what would happen when the millennia arrived (2000). A considerably amount of work (albeit boring) and money, approximately $200 billion, went into revising systems by way of software rewrites and computer chip replacements in order to thwart any detrimental outcomes. It is obvious how a simple change or an assumption can have sweeping consequences.

You may wonder what Y2K has to do with Business Rule Management Systems (BRMS). Well, what if we considered rules themselves to be hard-coded. If we were to write 100s of rules in Java, .NET or whatever language that only worked for a given scenario or assumption, would that not constitute hard-coded logic? By hard-coded, we obviously mean compiled. For example, if a credit card company has a variety of bonus campaigns, each with their own unique list of rules that may change within a week’s time, what would be the most effective way of writing software to deal with these responsibilities?

Disruptive technologies such as hand-held devices, cloud computing and social media are rattling the foundations upon which traditional businesses are built. Enterprise customers have grown smarter at ensuring the latest technological trends work in their favor. Everyone is trying to zero in on their core competencies by employing commodity services to run their business.

Likewise, enterprise application vendors need to zero in on their core competencies and enhance more value to the businesses of their clientele by leveraging standards-based commodity services, such as IaaS and PaaS, provided by leaders in those segments (e.g. Amazon EC2, Google Cloud Platform etc.).

What else enterprises need to do is learn to adopt new and emerging technologies such as cloud, utility and social computing to build on them to penetrate new market avenues.

New small and medium-sized entrants into the market are constantly challenging enterprises given their ability to rapidly turnaround and address the requirements of the customers in a cost-effective manner. Additionally, these new advancements also affect how enterprises create, deploy, and manage solutions and applications. If you take the example of Force.com, for instance, you find that it’s a common war zone for enterprise application vendors to furnish SME markets with their applications, with the new entrants mostly having an edge.

There has been and continues to be a plethora of observational studies by different researchers in the publishing industry focused on how e-books have affected hard-copy book sales. Evidence from these studies has indicated that there is a significant and monumental shift away from hard-copy books to e-books.[1]These findings precipitate fears that hard-copy books might become more expensive in the near future as they begin to be less available.  This scenario could escalate to the point where only collectors of hard-copy books are willing to pay the high price for ownership.

The founder of Amazon, Jeff Bezos, made a statement in July 2010 that sales of digital books had significantly outstripped U.S. sales of hard-copy. He claimed that Amazon had sold 143 digital books for its e-reader, the Kindle, for every 100 hard-back books over the past three months. The pace of this change was unprecedented;  Amazon said that in the four weeks of June 2010, the rate of sales had reached 180 e-books for every 100 hard-backs sold. Bezos said sales of the Kindle and e-books had reached a "tipping point", with five authors including Steig Larsson, the writer of Girl with a Dragon Tattoo, and Stephenie Meyer, who penned the Twilight series, each selling more than 500,000 digital books.[2] Earlier in July 2010, Hachette said that James Patterson had sold 1.1m e-books to date.

According to a report made by Publishers Weekly, for the first quarter of 2011, e-book sales were up 159.8%; netting sales of $233.1 million. Although adult hard-cover and mass market paperback hard-copies had continued to sell, posting gains in March, all the print segments had declined for the first quarter with the nine mass market houses that report sales. Their findings revealed a 23.4% sales decline, and that children’s paper-back publishers had also declined by 24.1%.[3] E-book sales easily out-distanced mass market paperback sales in the first quarter of 2011 with mass market sales of hard-copy books falling to $123.3 million compared to e-books’ $233.1 million in sales.

According to .net sales report by the March Association of American Publishers (AAP) which collected data and statistics from 1,189 publishers, the adult e-Book sales were $282.3 million in comparison to adult hard-cover book sales which counted $229.6 million during the first quarter of 2012. During the same period in 2011, eBooks revenues were $220.4 million.[4] These reports indicate a disconcerting diminishing demand for hard-copy books.

For many people, one of the most exciting and challenging career choices is computer programming. There are several ways that people can enter the computer programming profession; however, the most popular method has traditionally been the educational route through an educational institution of higher learning such as a college or technical school.

Even though many people think of computer programmers as individuals with a technical background, some programmers enter the computer programming profession without a structured technical background. In addition, after further investigation several interesting facts are uncovered when a profile of the best computer programmers is analyzed.

When observing how the top programmers in the profession work, there are four characteristics that tend to separate the top programmers from the average programmers. These four characteristics are:

1.Creativity.
2.Attention To Detail.
3.Learns New Things Quickly.
4.Works Well With Others.

Creativity.

Being a top computer programmer requires a combination of several unique qualities. One of these qualities is creativity. In its very essence, computer programming is about creating programs to accomplish specific tasks in the most efficient manner. The ability to develop computer code to accomplish tasks takes a certain level of creativity. The top computer programmers tend to have a great deal of creativity, and they have the desire to try things in a variety of ways to produce the best results for a particular situation.

Attention To Detail.

While creativity is important for top programmers an almost opposite quality is needed to produce great computer programs on a consistent basis, this quality is attention to detail. The very nature of computer programming requires the need to enter thousands of lines of computer programming code. What separates many top programmers from average programmers is the ability to enter these lines of code with a minimum amount of errors and just as importantly test the code to catch any unseen errors. Top computer programmers have the necessary attention to detail to successfully create and enter the necessary computer code project after project.

Learns New Things Quickly.

The technology field is constantly changing. Almost daily new technology innovations are being developed that require computer programmers to learn new technology or enhancements to current technology on a regular basis. The top computer programmers are able to learn new technology or enhancements quickly, and then they are able to apply what has been learned to their current and future programming projects in a seamless manner.

Works Well With Others.

There are several differences between top computer programmers and other programmers. However, one of the biggest differences is the ability to work well with others. By its very nature, computer programming requires programmers to spend a lot of time alone developing computer code, but the top computer programmers are able to excel at this aspect of computer programming along with being able to work well with other people.

Regarding computer programmers, the top programmers approach and handle their jobs differently than other programmers, and these differences set them apart from the other programmers. For any average programmers who have the desire to excel as a computer programmer, they must understand and embrace the characteristics of top programmers.

Related:

How important is it to exercise for people in technology that sit for hours on end?

What are a few unique pieces of career advice that nobody ever mentions?