Microsoft has now come up with a surface tablet to compete with the Apple iPad. The Surface is the known as the ‘iPad killer’ and ‘Microsoft iPad’. Microsoft has stuck to production of software till date but this is one of its latest hardware devices that is expected to take over the Apple iPad. This is a new challenge posed by Microsoft to Apple.

            The Microsoft Surface saw its official release on 19^th June in the city of Los Angeles. It has made a great first impression and seems to be beginning a new start in the competition between the best tablets in the international market. It has 10.6’’ screen and a magnetic cover that can be used as a keyboard and also as a kickstand in order to place the device upright on tables. There has been a paradigm shift in Microsoft’s policy when it decided to do away with the tile-based Metro theme for its Desktop that is almost a trademark with it.

            There are many features that make the Surface more like a laptop than like a tablet- the most prominent one being the built- in keyboard that will be useful for business customers. As Microsoft Surface employs Windows 8 as an operating system, which is also used in its computers and laptops, it will be a lot easier for customers to switch among their devices.

            The tablet was announced by Microsoft’s CEO, Steve Ballmer, in Los Angeles at a special press conference. It was hailed to be the first of an entirely new family of a number of devices being created and developed by the company. The Surface has a thickness of 9.3mm and weighs 1.5 pounds. It has a kickstand and keyboard for its cover. It is 0.1 mm thinner than the iPad 3, which is the latest iPad from Apple.

Recently, the new iOS update had added Reminders to the iPhone. If you ever found yourself setting notes on your iPhone to remember to do things, such as buying milk while at the grocery store, this process has become leagues upon leagues simpler, and faster. On your iPhone is an application named “Reminders”. Tap on this application and experience the new world of To-Do lists.

Right away, you are greeted by a screen that looks similar to a notepad, where you would be scribbling down reminders for this, and for that. To start off, tap on the plus button, and you are able to input the reminder you want. Say you want to be reminded to “Buy Milk.” Just type that into the application and you’re good to go.

But wait, there’s more. What this new application brings to the table that is extremely useful is the fact that your iPhone can remind you to do that task at a certain location, which, in this case, is buying milk. If you had saved your regular grocery store in your Maps application as a favorite location, you are able to do so. (To save a favorite location, go into your Maps application, search for your nearest grocery store that you regularly shop at, tap on the pin, tap on the blue arrow to get more information, and “Add to Bookmarks.”) In order to remind you to buy milk at your favorite grocery store, slide the “Off” to “On” and you are now able to set where you would like to be reminded at, and at what point in time. Now, you will never leave the grocery store without buying milk!

The innovators in technology have long paved the way for greater social advancement. No one can dispute the fact that the impact of Bill Gates and Microsoft will be far reaching for many years to come. The question is whether or not Microsoft will be able to adapt and thrive in emerging markets. The fact that Microsoft enjoys four decades of establishment also makes it difficult to make major changes without alienating the 1.5 billion Windows users.

This was apparent with the release of Windows 8. Windows users had come to expect a certain amount of consistency from their applications. The Metro tile, touch screen interface left a lot to be desired for enough people that Microsoft eventually more thoroughly implemented an older desktop view minus a traditional Start menu.

The app focused Windows 8 was supposed to be a step towards a greater integration of Cloud technology. In recent years, Microsoft lagged behind its competitors in getting established in new technologies. That includes the billions of dollars the emerging mobile market offered and Cloud computing.

Amazon was the first powerhouse to really establish themselves in the Cloud technology market. Google, Microsoft, and smaller parties are all playing catch up to take a piece of the Cloud pie. More and more businesses are embracing Cloud technology as a way to minimize their equipment and software expenses. While it does take a bit for older businesses to get onboard with such a change, start ups are looking at Cloud computing as an essential part of their business.

But what does that mean for Microsoft? Decisions were made to help update the four decade old Microsoft to the "always on" world we currently live in. Instead of operating in project "silos", different departments were brought together under more generalized headings where they could work closer with one another. Electronic delivery of software, including through Cloud tech, puts Microsoft in the position of needing to meet a pace that is very different from Gates’ early days.

The seriousness of their desire to compete with the likes of Amazon is their pricing matching on Cloud infrastructure services. Microsoft is not a company that has traditionally offered price cuts to compete with others. The fact that they have greatly reduced rates on getting infrastructure set up paves the way for more business users of their Cloud-based apps like Microsoft Office. Inexpensive solutions and free applications open the doors for Microsoft to initiate more sales of other products to their clients.

Former CEO Steve Ballmer recognized there was a need for Microsoft to change directions to remain competitive. In February 2014, he stepped down as CEO stating that the CEO needed to be there through all stages of Microsoft's transition in these more competitive markets. And the former role of his chosen successor, Mr. Satya Nadella? Head of Microsoft's Cloud services division.

Microsoft may not always catch the initial burst of a new development in their space; but they regularly adapt and drive forward. The leadership of Microsoft is clearly thinking forward in what they want to accomplish as sales of PCs have stayed on a continuous decline. It should come as no surprise that Microsoft will embrace this new direction and push towards a greater market share against the likes of Amazon and Google.

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Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.