Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Applications are becoming more and more sophisticated as languages such as Python open the doors to the world of programming for people who have the creative vision but always felt actually writing code was beyond their grasp.

A large part of any programs success is based on how well it can react to the events which it has been programmed to understand and listen for.

A good example of an event would be when the user clicks a button on the applications window. What happens when that button is clicked?

Well, the first thing that happens is the operating system sends out a message to let any listening software know that the button was clicked. Next, your application needs to do something in response to that event.

Much of success is about performance. It’s about what we do and what we are able to inspire others to do. There are some simple performance principles I have learned in my life, and I want to share them with you.  They really bring success, and what it takes to be successful, into sharp focus. They are also the basis for developing and maintaining an expectation of success.

The Five Principles of Performance

1. We generally get from ourselves and others what we expect. It is a huge fact that you will either live up or down to your own expectations. If you expect to lose, you will. If you expect to be average, you will be average. If you expect to feel bad, you probably will. If you expect to feel great, nothing will slow you down. And what is true for you is true for others. Your expectations for others will become what they deliver and achieve. As Gandhi said, “Be the change you wish to see in the world.”

2. The difference between good and excellent companies is training. The only thing worse than training employees and losing them is to not train them and keep them! A football team would not be very successful if they did not train, practice, and prepare for their opponents. When you think of training as practice and preparation, it makes you wonder how businesses survive that do not make significant training investments in their people.

Actually, companies that do not train their people and invest in their ability don’t last. They operate from a competitive disadvantage and are eventually gobbled up and defeated in the marketplace. If you want to improve and move from good to excellent, a good training strategy will be the key to success.

As the cloud buzz is getting louder with every passing day you are tempted to take the big leap into the cloud but may have restrained yourself paranoid by ad infinitum cloud security discussions floating on the web. No one can deny the fact that your data is the lifeblood your business. So, undoubtedly its security is of paramount importance for survival of your business.  As cloud computing is a paradigm shift from the traditional ways of using computing resources, you must understand its practical security aspects.

Is Cloud Computing Safe?

There can’t be a binary answer (Yes or No) to this question. But with my experience and as an authority on the subject I can tell you that technologies enabling Cloud services are not in any way less secure than the traditional or on-premise hosting model.  Also, with the evolution of technology, the cloud providers are getting matured and almost all the providers are offering built-in security, privacy, data backups and risk management as a part of their core service.If you are not a big IT company then you must ask yourself:

·         Can an on-premise solution or a traditional hosting provider match the same level of standard security and privacy requirement as provided by the specialist cloud provider whose core competency lies in providing state of the art security and privacy?