Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

F# is excellent for specialties such as scientific computing and data analysis. It is an excellent choice for enterprise development as well. There are a few great reasons why you should consider using F# for your next project.

Concise

F# is not cluttered up with coding noise;  no pesky semicolons, curly brackets, and so on. You almost never have to specify the kind of object you're referencing because of its powerful type inference system. It usually takes fewer lines of code to solve the same issue.

Convenient

Common programming tasks are much easier in F#. These include generating and using state machines, comparison and equality, list processing, as well as complex type definitions. It is very easy to generate powerful and reusable code because functions are first class objects. This is done by creating functions that have other functions as parameters or that combine existing functions to generate a new functionality.

Correctness

F# has a strong type system, and, therefore, prevents many common errors such as null reference exceptions. Valuables are immutable by default which, too, prevents a huge class of errors. You can also encode business logic by utilizing the type system. When done correctly, it is impossible to mix up units of measure or to write incorrect code thereby decresing the need of unit tests.

Concurrency

F# has number of built-in libraries. These libraries help when more than one thing at a time is occurring. Parallelism and asynchronous programming are very simple. There is also a built-in actor model as well as excellent support for event handling and functional reactive programming. Sharing state and avoiding locks are much easier because data structures are immutable by default.

Completeness

F# also supports other styles that are not 100 percent pure. This makes it easier to interact with the non-pure world of databases, websites, other applications, and so on. It is actually designed as a hybrid functional/OO language. F# is also part of the .NET ecosystem. This gives you seamless access to all the third party .NET tools and libraries. It operates on most platforms. These platforms include Linux and smartphones via mono. Visual Studio is integrates with F# as well. This means you get many plug-ins for unit tests, a debugger, a IDE with IntelliSense support, other development tasks. You can use MonoDevelop IDE on Linux.

Related:

F# - Marching Towards Top 10 Programming Languages

What Are the Advantages of Python Over Ruby?

Top 10 Programming Languages Expected To Be In Demand in 2014

Structure Rule Language

To aid in the ease of rule authoring, Blaze Software, now Fair Isaac, created the proprietary Structure Rule Language (SRL), an object-oriented programming language designed to enable those with little or no background in software development to pen rules. Although the capabilities of this language are far too extensive to detail in this article, we can examine the basic rule syntax.

Rules in the SRL take the following form:

rule RuleName [at | priority M] is

Have you ever played a game on your iPhone and wondered how to share it with your friends? Of course, not everyone has iPhones, and they aren’t always watching the leaderboards on the Gaming app, provided by Apple. Well, guess what? You don’t have to take a whole other camera to take a picture of your iPhone to create a photo of that particular score you have achieved. All you have to do is simultaneously press the “Home Button” and the “Lock Button” on your iPhone. After that, your iPhone should consequently flash to white, as if it were snapping its shutter, and taking a picture. Afterwards, you should be able to find the picture in your Photo Albums and share it with your friends.                                                                                        

But, taking screenshots of your iPhone doesn’t always have to deal with your game scores, you can take screenshots of almost any happening on your phone and share it with people! Have you ever had a memorable texting conversation with your friend, where you mistyped something, and the conversation went haywire? Sharing it becomes easy by using this feature. Want to show how odd a website looks on your iPhone compared to looking at it on your computer, and give it to their support to fix it? Take a screenshot of it! The possibilities of this feature are endless, and can become timeless with a simple picture.