One of the most anticipated features that came on the iPhone 4S was a new thing called: Siri. Zooming out before concentrating on Siri, mobile assistants were the new rage. Beforehand, people were fascinated by the cloud, and how you could store your files in the Internet and retrieve it from anywhere. You could store your file at home, and get it at your workplace to make a presentation. However, next came virtual assistants. When you’re in the car, it’s hard to send text messages. It’s hard to call people. It’s hard to set reminders that just popped into your head onto your phone. Thus, came the virtual assistant: a new way to be able to talk to your phone to be able to do what you want it to do, and in this case, text message, or call people, and many other features. Apple jumped onto the bandwagon with the iPhone 4S and came out with the new feature: Siri, a virtual assistant that is tailored to assist you in your endeavours by your diction.

Getting started with Siri

To get Siri in the first place, you need an iPhone 4S; although you may have the latest updates on your iPhone 4 or earlier, having an iPhone 4S means you have the hardware that is required to run Siri on your phone. Therefore, if you are interested in using Siri, check into getting an iPhone 4S, as they are getting cheaper every single day.

Viruses, trojans, and other malicious programs are everywhere. There's always a new threat to your computer's security, and many of these threats invade your computer without you even knowing. Most viruses aren't going to loudly announce themselves, so it's important to know the hidden ways in which your computer can become infected.


Infected Files from Other Computers

Whether you're borrowing someone's flash drive or grabbing a file from their computer, your computer can become infected if the file or device you're using already contains a virus, trojan, or other form of malware.

This is a very common issue, and you won't even know there's a problem most of the time. For example, if your computer is connected to other devices on a network, and you decide to pull an important file off of another computer on the network, your computer will become infected if the file you took has a virus attached to it.

Also, if you forgot your flash drive, and you need to use your friend or coworker's device for the day, then even plugging the device into your computer can cause the infection in the flash drive to be transmitted.


Downloading Legitimate Programs

Another way your computer can be secretly infected is when you download a legitimate program and run it. There are numerous legitimate programs on the internet that can help you in many ways. The programs themselves could be infected, though.

Also, one of the most common ways your computer can become infected is when you don't read the fine print before you download a program. Some of them may insist that you install another small program in addition to the one you initially chose. The boxes that you are supposed to click to give your consent may already be clicked.

This small extra program is the one that may carry an infection that will spread to your computer when you run the main program. You may get a lot of good use out of the legitimate program, but the virus attached to the extra hidden program can cause you a lot of trouble.


Using Vulnerable Applications

Security is a serious matter. If even one of the applications you use on your computer is vulnerable to becoming hacked or infected, then your entire computer is at risk and could become secretly infected. Anything from PDF viewing applications to your operating system can become infected if you don't download the latest security patches and keep everything up-to-date.


Not Using Antivirus Software

Antivirus software can protect your computer from a number of viruses, trojans, and other problems. Your computer can become infected in a number of ways, so you need to have good antivirus software to provide strong protection from hidden attacks.


Viruses, trojans, and other malware can infect your computer in a variety of hidden ways. To prevent infection and problems, you need to be careful about what you download, and you should keep your applications secure. Also, find reliable antivirus software to help.

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Businesses “Going Green” is so commonplace now it’s more than just an encouraging a trend; it’s become expected of companies big and small. In fact, consumers frequently place more of an obligation on companies to go green than they do themselves. The last few years—the infancy of what may turn out to be a green revolution—have really proven that there are many ways to go green, and that some of these ways are much more financially sound than others. But rather than providing a cut and dry list of green options and their pros and cons, I’d like to take a look at the bigger picture incentives for businesses going green and how consumers are responding.

What does it mean to be green?

When it comes to running a start up, leaders need to make sure that their key players are motivated. This has been seen with many companies. Back in the 1970's it was found with the inspiration and diligence of the late Daniel Nigro when he formed Kleer-Fax. More recently it was seen in David Khasidy, the founder and recently retired president of SunRay Power Management, the most dynamic green energy leader in the US today.

The question is, what is it that great leaders like David Khasidy and Daniel Nigro do that make the difference? How do the most vulnerable companies (start ups) break the mold and become a part of our everyday lives?

It starts with their mission and vision.

Create a Strong Mission and Vision

There are many reasons why start ups fail. For one, they usually lack the capital to last through the lean times. Secondly, they often don't have the tolerance for setbacks that occur. Lastly, they do not have a long-term plan, also called a mission.

When a business has a strong mission, the team knows it and their focus toward their work and service to others within and without the company reflects that. To complement that, the shorter term vision of the company needs to be present as well.

This can even be seen in sole proprietorships with no employees, such as when Brian Pascale started his law practice. His vision was to find justice for his clients while his mission was to build upon a career that had already set precedents in the area of tort law.

As his practice has grown, new staff members can sense the vision and mission he exudes.

Encourage Ownership of Projects and Processes

Start ups need to inspire and motivate their employees because they need to know that they are not only a part of something important, but that their contributions mean something.

What won't happen if they are not there? What contribution do they make, and what are the consequences of them not fulfilling their part of the work?

By encouraging ownership in projects, team members can find that the work they are doing is not only important for the organization, but that they are going to be a big part of what makes it happen. The alternative is that they feel replaceable.

Offer Incentives That Keep the Company Competitive

When team members embrace the mission and vision of the company, and then take ownership for the company's success, they are going to need to be justly rewarded.

This could include flexible schedules (for those who don't need a stringent one), use of an account at a nearby takeout place, or even the potential for ownership as a result of a vesting program.

The incentive everyone is looking for more immediately, though, is cash. When the company takes in more revenue as a result of the efforts of those on the team, rewarding them can go a long way not only in making them feel appreciated, but in encouraging them to bring in more business.

Members of a start up team are usually very talented, and commonly underpaid. However, if they believe they are going somewhere, it will make a big difference.

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