IBM Training Classes in Roseville, California

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Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.

That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service.  In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.

What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again. 

To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars.  There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.

Higher IT Job EarningsIT jobs are without a doubt some of the highest paying jobs with information architects, data-security analysts and UX designers taking home $100,000 or more a year. But then again, these are high demand; high expertise jobs so don’t jump with joy as yet. But like every job and IT industry to be specific, not everyone commands such higher salaries. There are a large number of IT professionals who at some point of their career feel that their salaries have hit a standstill. Even if you are an IT professional and a great one at that, your technical expertise alone may not help you exceed the IT earning barrier. To continuously exceed your salaries, you need to work hard and smart. Here is how you can exceed the earning barrier in IT.

·         Gain Business Knowledge and Move Up The Management Ladder: IT departments for the most part are considered a part of “back office” operations. What this means is that despite being a core part of the business, IT professionals do not often get enough say in revenue generating components of the business and as a result seldom have a chance to take up senior management roles.  So if you do not want to stay content with a project manager or senior project management salary, invest time and money in gaining business knowledge. It could be through a formal business degree, online training courses or just by keeping your eyes and ears open while in the organization. Having the technical experience with business knowledge will instantly make you stand apart and open the doors for you to draw senior management salaries. For example, a survey conducted highlighted that CIOs were the biggest salary winners which clearly demonstrates the value of technical and business knowledge

·         Gain expertise on the “Hot” Technologies and Keep Learning: Say you are an expert in Java and draw a respectable salary in the industry. However, someone with less years of experience than you joins the organization and draws a higher salary than you! Why you ask. It could very well be because he/she is an expert in say big data technology such as Hadoop. Information Technology is one of the most dynamic industries with new technologies and languages coming up every now and then. When a new technology comes to the foray and gains traction, there is an instant demand-supply gap created which means that those with the specific skill sets are in a position to demand high salaries. If you have to break the IT earning barrier, always be ready to reinvent yourself by learning new technologies and this way you will be well positioned to jump on the high paying opportunities in the IT industry

·         Work On Your Own Side Projects: This one might seem controversial but let me clarify that I do not mean doing freelance work because even though your organization may never find out, it is ethically in breach of contract with your contract. If you have been lucky enough to be trained in some web based technologies such as Java, .NET or even HTML etc. spare sometime after office to build your own side projects. They could be very small projects tackling some problem that only you might have but there are multiple benefits of developing side projects. Worst case scenario, you will improve your technical skills. On the up side, you might end up creating your own business. A lot of technology start-ups were actually side projects the founders tinkered on with while they were employed full-time. You may not always succeed but there is no downside to the same

Wondering why Cisco is teaching network engineers Python in addition to their core expertise?
 
Yes, arguably there are many other tools available to use to automate the network without writing any code. It is also true that when code is absolutely necessary, in most companies software developers will write the code for the network engineers. However, networks are getting progressively more sophisticated and the ability for network engineers to keep up with the rate of change, scale of networks, and processing of requirements is becoming more of a challenge with traditional methodologies. 
 
Does that mean that all network engineers have to become programmers in the future? Not completely, but having certain tools in your tool belt may be the deciding factor in new or greater career opportunities. The fact is that current changes in the industry will require Cisco engineers to become proficient in programming, and the most common programming language for this new environment is the Python programming language. Already there are more opportunities for those who can understand programming and can also apply it to traditional networking practices. 
 
Cisco’s current job boards include a search for a Sr. Network Test Engineer and for several Network Consulting Engineers, each with  "competitive knowledge" desired Python and Perl skills. Without a doubt, the most efficient network engineers in the future will be the ones who will be able to script their automated network-related tasks, create their own services directly in the network, and continuously modify their scripts. 
 
Whether you are forced to attend or are genuinely interested in workshops or courses that cover the importance of learning topics related to programmable networks such as Python, the learning curve at the very least will provide you with an understanding of Python scripts and the ability to be able to use them instead of the CLI commands and the copy and paste options commonly used.  Those that plan to cling to their CLI will soon find themselves obsolete.
 
As with anything new, learning a programming language and using new APIs for automation will require engineers to learn and master the skills before deploying widely across their network. The burning question is where to start and which steps to take next? 
 
In How Do I Get Started Learning Network Programmability?  Hank Preston – on the Cisco blog page suggest a three phase approach to diving into network programmability.
 
“Phase 1: Programming Basics
In this first phase you need to build a basic foundation in the programmability skills, topics, and technologies that will be instrumental in being successful in this journey.  This includes learning basic programming skills like variables, operations, conditionals, loops, etc.  And there really is no better language for network engineers to leverage today than Python.  Along with Python, you should explore APIs (particularly REST APIs), data formats like JSON, XML, and YAML. And if you don’t have one already, sign up for a GitHub account and learn how to clone, pull, and push to repos.
 
Phase 2: Platform Topics
Once you have the programming fundamentals squared away (or at least working on squaring them away) the time comes to explore the new platforms of Linux, Docker, and “the Cloud.”  As applications are moving from x86 virtualization to micro services, and now serverless, the networks you build will be extending into these new areas and outside of traditional physical network boxes.  And before you can intelligently design or engineer the networks for those environments, you need to understand how they basically work.  The goal isn’t to become a big bushy beard wearing Unix admin, but rather to become comfortable working in these areas.
 
Phase 3: Networking for Today and Tomorrow
Now you are ready to explore the details of networking in these new environments.  In phase three you will dive deep into Linux, container/Docker, cloud, and micro service networking.  You have built the foundation of knowledge needed to take a hard look at how networking works inside these new environments.  Explore all the new technologies, software, and strategies for implementing and segmenting critical applications in the “cloud native” age and add value to the application projects.”
 
Community resources: 
GitHub’s, PYPL Popularity of Programming Language lists Python as having grown 13.2% in demand in the last 5 years. 
Python in the  June 2018 TIOBE Index ranks as the fourth most popular language behind Java, C and C++. 
 
Despite the learning curve, having Python in your tool belt is without a question a must have tool.

Information Technology is one of the most dynamic industries with new technologies surfacing frequently. In such a scenario, it can get intimidating for information technology professionals at all levels to keep abreast of the latest technology innovations worth investing time and resources into.

It can therefore get daunting for entry and mid-level IT professionals to decide which technologies they should potentially be developing skills. However, the biggest challenge comes for senior information technology professionals responsible for driving the IT strategy in their organizations.

It is therefore important to keep abreast of the latest technology trends and get them from reputable sources. Here are some of the ways to keep on top of the latest trends in Information Technology.

·         Subscribe to leading Analyst Firms: If you work for a leading IT organization, chances are that you already have subscription to leading IT analyst firms notably Gartner and Forrester. These two firms are some of the most recognized analyst firms with extensive coverage on almost every enterprise technology including hardware and software. These Analyst firms frequently publish reports on global IT spending and trends that are based on primary research conducted on vendors and global CIOs & CTOs. However, subscription to these reports is very expensive and if you are a part of a small organization you may have issues securing access to these reports. One of the most important pieces of research published by these firms happens to be the Gartner Hype Cycle which plots leading technologies and their maturity curve.Even if you do not have access to Gartner research, you can hack your way by searching for “Gartner Hype Cycle” on Google Images and you will in most cases be able to see the plots similar to the one below

Tech Life in California

Largely influenced by several immigrant populations California has experienced several technological, entertainment and economic booms over the years. As for technology, Silicon Valley, in the southern part of San Francisco is an integral part of the world?s innovators, high-tech businesses and a myriad of techie start-ups. It also accounts for 1/3rd of all venture capital investments.
I find that a great part of the information I have, was acquired by looking up something and finding something else on the way. ~ Franklin Pierce Adams
other Learning Options
Software developers near Roseville have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.
Fortune 500 and 1000 companies in California that offer opportunities for IBM developers
Company Name City Industry Secondary Industry
Mattel, Inc. El Segundo Retail Sporting Goods, Hobby, Book, and Music Stores
Spectrum Group International, Inc. Irvine Retail Retail Other
Chevron Corp San Ramon Energy and Utilities Gasoline and Oil Refineries
Jacobs Engineering Group, Inc. Pasadena Real Estate and Construction Construction and Remodeling
eBay Inc. San Jose Software and Internet E-commerce and Internet Businesses
Broadcom Corporation Irvine Computers and Electronics Semiconductor and Microchip Manufacturing
Franklin Templeton Investments San Mateo Financial Services Investment Banking and Venture Capital
Pacific Life Insurance Company Newport Beach Financial Services Insurance and Risk Management
Tutor Perini Corporation Sylmar Real Estate and Construction Construction and Remodeling
SYNNEX Corporation Fremont Software and Internet Data Analytics, Management and Storage
Core-Mark International Inc South San Francisco Manufacturing Food and Dairy Product Manufacturing and Packaging
Occidental Petroleum Corporation Los Angeles Manufacturing Chemicals and Petrochemicals
Yahoo!, Inc. Sunnyvale Software and Internet Software and Internet Other
Edison International Rosemead Energy and Utilities Gas and Electric Utilities
Ingram Micro, Inc. Santa Ana Computers and Electronics Consumer Electronics, Parts and Repair
Safeway, Inc. Pleasanton Retail Grocery and Specialty Food Stores
Gilead Sciences, Inc. San Mateo Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
AECOM Technology Corporation Los Angeles Real Estate and Construction Architecture,Engineering and Design
Reliance Steel and Aluminum Los Angeles Manufacturing Metals Manufacturing
Live Nation, Inc. Beverly Hills Media and Entertainment Performing Arts
Advanced Micro Devices, Inc. Sunnyvale Computers and Electronics Semiconductor and Microchip Manufacturing
Pacific Gas and Electric Corp San Francisco Energy and Utilities Gas and Electric Utilities
Electronic Arts Inc. Redwood City Software and Internet Games and Gaming
Oracle Corporation Redwood City Software and Internet Software and Internet Other
Symantec Corporation Mountain View Software and Internet Data Analytics, Management and Storage
Dole Food Company, Inc. Thousand Oaks Manufacturing Food and Dairy Product Manufacturing and Packaging
CBRE Group, Inc. Los Angeles Real Estate and Construction Real Estate Investment and Development
First American Financial Corporation Santa Ana Financial Services Financial Services Other
The Gap, Inc. San Francisco Retail Clothing and Shoes Stores
Ross Stores, Inc. Pleasanton Retail Clothing and Shoes Stores
Qualcomm Incorporated San Diego Telecommunications Wireless and Mobile
Charles Schwab Corporation San Francisco Financial Services Securities Agents and Brokers
Sempra Energy San Diego Energy and Utilities Gas and Electric Utilities
Western Digital Corporation Irvine Computers and Electronics Consumer Electronics, Parts and Repair
Health Net, Inc. Woodland Hills Healthcare, Pharmaceuticals and Biotech Healthcare, Pharmaceuticals, and Biotech Other
Allergan, Inc. Irvine Healthcare, Pharmaceuticals and Biotech Biotechnology
The Walt Disney Company Burbank Media and Entertainment Motion Picture and Recording Producers
Hewlett-Packard Company Palo Alto Computers and Electronics Consumer Electronics, Parts and Repair
URS Corporation San Francisco Real Estate and Construction Architecture,Engineering and Design
Cisco Systems, Inc. San Jose Computers and Electronics Networking Equipment and Systems
Wells Fargo and Company San Francisco Financial Services Banks
Intel Corporation Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Applied Materials, Inc. Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Sanmina Corporation San Jose Computers and Electronics Semiconductor and Microchip Manufacturing
Agilent Technologies, Inc. Santa Clara Telecommunications Telecommunications Equipment and Accessories
Avery Dennison Corporation Pasadena Manufacturing Paper and Paper Products
The Clorox Company Oakland Manufacturing Chemicals and Petrochemicals
Apple Inc. Cupertino Computers and Electronics Consumer Electronics, Parts and Repair
Amgen Inc Thousand Oaks Healthcare, Pharmaceuticals and Biotech Biotechnology
McKesson Corporation San Francisco Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
DIRECTV El Segundo Telecommunications Cable Television Providers
Visa, Inc. San Mateo Financial Services Credit Cards and Related Services
Google, Inc. Mountain View Software and Internet E-commerce and Internet Businesses

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the hartmann software group advantage
A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

  • Learn from the experts.
    1. We have provided software development and other IT related training to many major corporations in California since 2002.
    2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
  • Discover tips and tricks about IBM programming
  • Get your questions answered by easy to follow, organized IBM experts
  • Get up to speed with vital IBM programming tools
  • Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
  • Prepare to hit the ground running for a new job or a new position
  • See the big picture and have the instructor fill in the gaps
  • We teach with sophisticated learning tools and provide excellent supporting course material
  • Books and course material are provided in advance
  • Get a book of your choice from the HSG Store as a gift from us when you register for a class
  • Gain a lot of practical skills in a short amount of time
  • We teach what we know…software
  • We care…
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