IBM Training Classes in Santa Barbara, California

Learn IBM in Santa Barbara, California and surrounding areas via our hands-on, expert led courses. All of our classes either are offered on an onsite, online or public instructor led basis. Here is a list of our current IBM related training offerings in Santa Barbara, California: IBM Training

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A business rule is the basic unit of rule processing in a Business Rule Management System (BRMS) and, as such, requires a fundamental understanding. Rules consist of a set of actions and a set of conditions whereby actions are the consequences of each condition statement being satisfied or true. With rare exception, conditions test the property values of objects taken from an object model which itself is gleaned from a Data Dictionary and UML diagrams. See my article on Data Dictionaries for a better understanding on this subject matter.

A simple rule takes the form:

if condition(s)

then actions.

An alternative form includes an else statement where alternate actions are executed in the event that the conditions in the if statement are not satisfied:

if condition(s)

then actions

else alternate_actions

It is not considered a best prectice to write rules via nested if-then-else statements as they tend to be difficult to understand, hard to maintain and even harder to extend as the depth of these statements increases; in other words, adding if statements within a then clause makes it especially hard to determine which if statement was executed when looking at a bucket of rules. Moreoever, how can we determine whether the if or the else statement was satisfied without having to read the rule itself. Rules such as these are often organized into simple rule statements and provided with a name so that when reviewing rule execution logs one can determine which rule fired and not worry about whether the if or else statement was satisfied. Another limitation of this type of rule processing is that it does not take full advantage of rule inferencing and may have a negative performance impact on the Rete engine execution. Take a class with HSG and find out why.

Rule Conditions

In most business circles, the question of whether or not a website truly helps a company's business has become somewhat moot. Simply put, a website is a necessary evil, like it or not. The question is no longer, should a company have a website, but rather, is the website optimized to ensure the best potential results. Of course, it is important to understand what is meant by "helping a company."

 

Many businesses are under the assumption that a website is going to turn into cold hard cash for the company. Well, that could be the case if the organization is using a type of e-commerce platform to buy and sell goods. Many businesses are service oriented and as such, the website serves an entirely different purpose.

 

Machine learning systems are equipped with artificial intelligence engines that provide these systems with the capability of learning by themselves without having to write programs to do so. They adjust and change programs as a result of being exposed to big data sets. The process of doing so is similar to the data mining concept where the data set is searched for patterns. The difference is in how those patterns are used. Data mining's purpose is to enhance human comprehension and understanding. Machine learning's algorithms purpose is to adjust some program's action without human supervision, learning from past searches and also continuously forward as it's exposed to new data.

The News Feed service in Facebook is an example, automatically personalizing a user's feed from his interaction with his or her friend's posts. The "machine" uses statistical and predictive analysis that identify interaction patterns (skipped, like, read, comment) and uses the results to adjust the News Feed output continuously without human intervention. 

Impact on Existing and Emerging Markets

The NBA is using machine analytics created by a California-based startup to create predictive models that allow coaches to better discern a player's ability. Fed with many seasons of data, the machine can make predictions of a player's abilities. Players can have good days and bad days, get sick or lose motivation, but over time a good player will be good and a bad player can be spotted. By examining big data sets of individual performance over many seasons, the machine develops predictive models that feed into the coach’s decision-making process when faced with certain teams or particular situations. 

General Electric, who has been around for 119 years is spending millions of dollars in artificial intelligence learning systems. Its many years of data from oil exploration and jet engine research is being fed to an IBM-developed system to reduce maintenance costs, optimize performance and anticipate breakdowns.

Over a dozen banks in Europe replaced their human-based statistical modeling processes with machines. The new engines create recommendations for low-profit customers such as retail clients, small and medium-sized companies. The lower-cost, faster results approach allows the bank to create micro-target models for forecasting service cancellations and loan defaults and then how to act under those potential situations. As a result of these new models and inputs into decision making some banks have experienced new product sales increases of 10 percent, lower capital expenses and increased collections by 20 percent. 

Emerging markets and industries

By now we have seen how cell phones and emerging and developing economies go together. This relationship has generated big data sets that hold information about behaviors and mobility patterns. Machine learning examines and analyzes the data to extract information in usage patterns for these new and little understood emergent economies. Both private and public policymakers can use this information to assess technology-based programs proposed by public officials and technology companies can use it to focus on developing personalized services and investment decisions.

Machine learning service providers targeting emerging economies in this example focus on evaluating demographic and socio-economic indicators and its impact on the way people use mobile technologies. The socioeconomic status of an individual or a population can be used to understand its access and expectations on education, housing, health and vital utilities such as water and electricity. Predictive models can then be created around customer's purchasing power and marketing campaigns created to offer new products. Instead of relying exclusively on phone interviews, focus groups or other kinds of person-to-person interactions, auto-learning algorithms can also be applied to the huge amounts of data collected by other entities such as Google and Facebook.

A warning

Traditional industries trying to profit from emerging markets will see a slowdown unless they adapt to new competitive forces unleashed in part by new technologies such as artificial intelligence that offer unprecedented capabilities at a lower entry and support cost than before. But small high-tech based companies are introducing new flexible, adaptable business models more suitable to new high-risk markets. Digital platforms rely on algorithms to host at a low cost and with quality services thousands of small and mid-size enterprises in countries such as China, India, Central America and Asia. These collaborations based on new technologies and tools gives the emerging market enterprises the reach and resources needed to challenge traditional business model companies.

When businesses are trying to expand and require professionals to lead teams, terminology may get in the way of who performs what roles. When it comes to information technology (IT), new and vital professionals may seem hard to differentiate between one another. However, there are key differences between specific professionals needed with IT departments. Here are the responsibilities that differentiate between an IT manager and an IT project manager.

IT Managers

IT managers are the leaders of the entire IT infrastructure a business has to function properly. The IT manager must lead the entire IT department to regulate and maintain the IT network for the business. As a manager, this IT professional corresponds with other departments in the business about how the IT department is implementing the goals the business is aiming toward. In addition, the manager must be fiscally responsible and answer to executives and financial officers in the business the reasons behind certain costs and investments. Because of the dual computer technology and business acumen this profession requires, many IT managers have a Master of Business Administration (MBA) related to information technology.

IT Project Managers

Tech Life in California

Largely influenced by several immigrant populations California has experienced several technological, entertainment and economic booms over the years. As for technology, Silicon Valley, in the southern part of San Francisco is an integral part of the world?s innovators, high-tech businesses and a myriad of techie start-ups. It also accounts for 1/3rd of all venture capital investments.
... the object of learning was not to build a better mousetrap but to ask a better question. Julius Lester
other Learning Options
Software developers near Santa Barbara have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.
Fortune 500 and 1000 companies in California that offer opportunities for IBM developers
Company Name City Industry Secondary Industry
Mattel, Inc. El Segundo Retail Sporting Goods, Hobby, Book, and Music Stores
Spectrum Group International, Inc. Irvine Retail Retail Other
Chevron Corp San Ramon Energy and Utilities Gasoline and Oil Refineries
Jacobs Engineering Group, Inc. Pasadena Real Estate and Construction Construction and Remodeling
eBay Inc. San Jose Software and Internet E-commerce and Internet Businesses
Broadcom Corporation Irvine Computers and Electronics Semiconductor and Microchip Manufacturing
Franklin Templeton Investments San Mateo Financial Services Investment Banking and Venture Capital
Pacific Life Insurance Company Newport Beach Financial Services Insurance and Risk Management
Tutor Perini Corporation Sylmar Real Estate and Construction Construction and Remodeling
SYNNEX Corporation Fremont Software and Internet Data Analytics, Management and Storage
Core-Mark International Inc South San Francisco Manufacturing Food and Dairy Product Manufacturing and Packaging
Occidental Petroleum Corporation Los Angeles Manufacturing Chemicals and Petrochemicals
Yahoo!, Inc. Sunnyvale Software and Internet Software and Internet Other
Edison International Rosemead Energy and Utilities Gas and Electric Utilities
Ingram Micro, Inc. Santa Ana Computers and Electronics Consumer Electronics, Parts and Repair
Safeway, Inc. Pleasanton Retail Grocery and Specialty Food Stores
Gilead Sciences, Inc. San Mateo Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
AECOM Technology Corporation Los Angeles Real Estate and Construction Architecture,Engineering and Design
Reliance Steel and Aluminum Los Angeles Manufacturing Metals Manufacturing
Live Nation, Inc. Beverly Hills Media and Entertainment Performing Arts
Advanced Micro Devices, Inc. Sunnyvale Computers and Electronics Semiconductor and Microchip Manufacturing
Pacific Gas and Electric Corp San Francisco Energy and Utilities Gas and Electric Utilities
Electronic Arts Inc. Redwood City Software and Internet Games and Gaming
Oracle Corporation Redwood City Software and Internet Software and Internet Other
Symantec Corporation Mountain View Software and Internet Data Analytics, Management and Storage
Dole Food Company, Inc. Thousand Oaks Manufacturing Food and Dairy Product Manufacturing and Packaging
CBRE Group, Inc. Los Angeles Real Estate and Construction Real Estate Investment and Development
First American Financial Corporation Santa Ana Financial Services Financial Services Other
The Gap, Inc. San Francisco Retail Clothing and Shoes Stores
Ross Stores, Inc. Pleasanton Retail Clothing and Shoes Stores
Qualcomm Incorporated San Diego Telecommunications Wireless and Mobile
Charles Schwab Corporation San Francisco Financial Services Securities Agents and Brokers
Sempra Energy San Diego Energy and Utilities Gas and Electric Utilities
Western Digital Corporation Irvine Computers and Electronics Consumer Electronics, Parts and Repair
Health Net, Inc. Woodland Hills Healthcare, Pharmaceuticals and Biotech Healthcare, Pharmaceuticals, and Biotech Other
Allergan, Inc. Irvine Healthcare, Pharmaceuticals and Biotech Biotechnology
The Walt Disney Company Burbank Media and Entertainment Motion Picture and Recording Producers
Hewlett-Packard Company Palo Alto Computers and Electronics Consumer Electronics, Parts and Repair
URS Corporation San Francisco Real Estate and Construction Architecture,Engineering and Design
Cisco Systems, Inc. San Jose Computers and Electronics Networking Equipment and Systems
Wells Fargo and Company San Francisco Financial Services Banks
Intel Corporation Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Applied Materials, Inc. Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Sanmina Corporation San Jose Computers and Electronics Semiconductor and Microchip Manufacturing
Agilent Technologies, Inc. Santa Clara Telecommunications Telecommunications Equipment and Accessories
Avery Dennison Corporation Pasadena Manufacturing Paper and Paper Products
The Clorox Company Oakland Manufacturing Chemicals and Petrochemicals
Apple Inc. Cupertino Computers and Electronics Consumer Electronics, Parts and Repair
Amgen Inc Thousand Oaks Healthcare, Pharmaceuticals and Biotech Biotechnology
McKesson Corporation San Francisco Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
DIRECTV El Segundo Telecommunications Cable Television Providers
Visa, Inc. San Mateo Financial Services Credit Cards and Related Services
Google, Inc. Mountain View Software and Internet E-commerce and Internet Businesses

training details locations, tags and why hsg

the hartmann software group advantage
A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

  • Learn from the experts.
    1. We have provided software development and other IT related training to many major corporations in California since 2002.
    2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
  • Discover tips and tricks about IBM programming
  • Get your questions answered by easy to follow, organized IBM experts
  • Get up to speed with vital IBM programming tools
  • Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
  • Prepare to hit the ground running for a new job or a new position
  • See the big picture and have the instructor fill in the gaps
  • We teach with sophisticated learning tools and provide excellent supporting course material
  • Books and course material are provided in advance
  • Get a book of your choice from the HSG Store as a gift from us when you register for a class
  • Gain a lot of practical skills in a short amount of time
  • We teach what we know…software
  • We care…
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Interesting Reads Take a class with us and receive a book of your choosing for 50% off MSRP.