Security Training Classes in Perris, California

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Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.

That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service.  In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.

What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again. 

To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars.  There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.

Although reports made in May 2010 indicate that Android had outsold Apple iPhones, more recent and current reports of the 2nd quarter of 2011 made by National Purchase Diary (NPD) on Mobile Phone Track service, which listed the top five selling smartphones in the United States for the months of April-June of 2011, indicate that Apple's iPhone 4 and iPhone 3GS outsold other Android phones on the market in the U. S. for the third calendar quarter of 2011. This was true for the previous quarter of the same year; The iPhone 4 held the top spot.  The fact that the iPhone 4 claimed top spot does not come as a surprise to the analysts; rather, it is a testament to them of how well the iPhone is revered among consumers. The iPhone 3GS, which came out in 2009 outsold newer Android phones with higher screen resolutions and more processing power. The list of the five top selling smartphones is depicted below:

  1. Apple iPhone 4
  2. Apple iPhone 3GS
  3. HTC EVO 4G
  4. Motorola Droid 3
  5. Samsung Intensity II[1]

Apple’s iPhone also outsold Android devices7.8:1 at AT&T’s corporate retail stores in December. A source inside the Apple company told The Mac Observer that those stores sold some 981,000 iPhones between December 1st and December 27th 2011, and that the Apple device accounted for some 66% of all device sales during that period (see the pie figure below) . Android devices, on the other hand, accounted for just 8.5% of sales during the same period.

According to the report, AT&T sold approximately 981,000 iPhones through AT&T corporate stores in the first 27 days of December, 2011 while 126,000 Android devices were sold during the same period. Even the basic flip and slider phones did better than Android, with 128,000 units sold.[2] However, it is important to understand that this is a report for one particular environment at a particular period in time. As the first iPhone carrier in the world, AT&T has been the dominant iPhone carrier in the U.S. since day one, and AT&T has consistently claimed that the iPhone is its best selling device.

Chart courtesy of Mac Observer: http://www.macobserver.com/tmo/article/iphone_crushes_android_at_att_corporate_stores_in_december/

A more recent report posted in ismashphone.com, dated January 25 2012, indicated that Apple sold 37 million iPhones in Q4 2011.  It appears that the iPhone 4S really helped take Apple’s handset past competing Android phones. According to research firm Kantar Worldpanel ComTech, Apple’s U.S. smartphone marketshare has doubled to 44.9 percent.[3] Meanwhile, Android marketshare in the U.S. dropped slightly to 44.8 percent. This report means that the iPhone has edged just a little bit past Android in U.S. marketshare. This is occurred after Apple’s Q1 2012 conference call, which saw themselling 37 million handsets. Meanwhile, it’s reported that marketers of Android devices, such as Motorola Mobility, HTC and Sony Ericsson saw drops this quarter.

Applications are becoming more and more sophisticated as languages such as Python open the doors to the world of programming for people who have the creative vision but always felt actually writing code was beyond their grasp.

A large part of any programs success is based on how well it can react to the events which it has been programmed to understand and listen for.

A good example of an event would be when the user clicks a button on the applications window. What happens when that button is clicked?

Well, the first thing that happens is the operating system sends out a message to let any listening software know that the button was clicked. Next, your application needs to do something in response to that event.

What are the three most important things non-programmers should know about programming?
 
Written by Brian Knapp, credit and reprint CodeCareerGenius
 
 
Since you asked for the three most important things that non-programmers should know about, and I’ve spent most of my career working with more non-programmers than programmers, I have a few interesting things that would help.
 
Number One - It Is Impossible To Accurately Estimate Software Projects
 
No matter what is tried. No matter what tool, agile approach, or magic fairy dust people try to apply to creating software… accurately predicting software project timelines is basically impossible.
 
There are many good reasons for this. Usually, requirements and feature ideas change on a daily/weekly basis. Often it is impossible to know what needs to be done without actually digging into the code itself. Debugging and QA can take an extraordinary amount of time.
 
And worst of all…
 
Project Managers are always pushing for shorter timelines. They largely have no respect for reality. So, at some point they are given estimates just to make them feel better about planning.
 
No matter how much planning and estimation you do, it will be wrong. At best it will be directionally correct +/- 300% of what you estimated. So, a one year project could actually take anywhere between 0 and 5 years, maybe even 10 years.
 
If you think I’m joking, look at how many major ERP projects that go over time and over budget by many years and many hundreds of millions of dollars. Look at the F-35 fighter jet software issues.
 
Or in the small, you can find many cases where a “simple bug fix” can take days when you thought it was hours.
 
All estimates are lies made up to make everyone feel better. I’ve never met a developer or manager who could accurately estimate software projects even as well as the local weatherman(or woman) predicts the weather.
 
Number Two - Productivity Is Unevenly Distributed
 
What if I told you that in the average eight hour work day the majority of the work will get done in a 30 minute timeframe? Sound crazy?
 
Well, for most programmers there is a 30–90 minute window where you are extraordinarily productive. We call this the flow state.
 
Being in the flow state is wonderful and amazing. It often is where the “magic” of building software happens.
 
Getting into flow can be difficult. It’s akin to meditation in that you have to have a period of uninterrupted focus of say 30 minutes to “get in” the flow, but a tiny interruption can pull you right out.
 
Now consider the modern workplace environment. Programmers work in open office environments where they are invited to distract each other constantly.
 
Most people need a 1–2 hour uninterrupted block to get 30–90 minutes of flow.
 
Take the 8 hour day and break it in half with a lunch break, and then pile in a few meetings and all of a sudden you are lucky to get one decent flow state session in place.
 
That is why I say that most of the work that gets done happens in a 30 minute timeframe. The other 7–8 hours are spent being distracted, answering email, going to meetings, hanging around the water cooler, going to the bathroom, and trying to remember what you were working on before all these distractions.
 
Ironically, writers, musicians, and other creative professionals have their own version of this problem and largely work alone and away from other people when they are creating new things.
 
Someday the programming world might catch on, but I doubt it.
 
Even if this became obvious, it doesn’t sit well with most companies to think that programmers would be paid for an 8 hour day and only be cranking out code for a few hours on a good day. Some corporate middle manager would probably get the bright idea to have mandatory flow state training where a guru came in and then there would be a corporate policy from a pointy haired boss mandating that programmers are now required to spend 8 hours a day in flow state and they must fill out forms to track their time and notify their superiors of their flow state activities, otherwise there would be more meetings about the current flow state reports not being filed correctly and that programmers were spending too much time “zoning out” instead of being in flow.
 
Thus, programmers would spent 7–8 hours a day pretending to be in flow state, reporting on their progress, and getting all their work done in 30 minutes of accidental flow state somewhere in the middle of all that flow state reporting.
 
If you think I’m joking about this, I’m not. I promise you this is what would happen to any company of more than 2 employees. (Even the ones run by programmers.)
 
Number Three - It Will Cost 10x What You Think
 
Being a programmer, I get a lot of non-programmers telling me about their brilliant app ideas. Usually they want me to build something for free and are so generous as to pay me up to 5% of the profits for doing 100% of the work.
 
Their ideas are just that good.
 
Now, I gently tell them that I’m not interested in building anything for free.
 
At that point they get angry, but a few ask how much it will cost. I give them a reasonable (and very incorrect) estimate of what it would cost to create the incredibly simple version of their app idea.
 
Let’s say it’s some number like $25,000.
 
They look at me like I’m a lunatic, and so I explain how much it costs to hire a contract programmer and how long it will actually take. For example’s sake let’s say it is $100/hr for 250 hours.
 
To be clear, these are made up numbers and bad estimates (See Number One for details…)
 
In actuality, to build the actual thing they want might cost $250,000, or even $2,500,000 when it’s all said and done.
 
Building software can be incredibly complex and expensive. What most people can’t wrap their head around is the fact that a company like Google, Apple, or Microsoft has spent BILLIONS of dollars to create something that looks so simple to the end user.
 
Somehow, the assumption is that something that looks simple is cheap and fast to build.
 
Building something simple and easy for the end user is time consuming and expensive. Most people just can’t do it.
 
So, the average person with a brilliant app idea thinks it will cost a few hundred or maybe a few thousand dollars to make and it will be done in a weekend is so off the mark it’s not worth considering their ideas.
 
And programmers are too eager to play along with these bad ideas (by making bad estimates and under charging for their time) that this notion is perpetuated to the average non-programmer.
 
So, a good rule of thumb is that software will cost 10 times as much as you think and take 10 times as long to finish.
 
And that leads to a bonus point…
 
BONUS - Software Is Never Done
 
Programmers never complete a software project, they only stop working on it. Software is never done.
 
I’ve worked at many software companies and I’ve never seen a software project “completed”.
 
Sure, software gets released and used. But, it is always changing, being updated, bugs get fixed, and there are always new customer requests for features.
 
Look at your favorite software and you’ll quickly realize how true this is. Facebook, Instagram, Google Search, Google Maps, GMail, iOS, Android, Windows, and now even most video games are never done.
 
There are small armies of developers just trying to keep all the software you use every day stable and bug free. Add on the fact that there are always feature requests, small changes, and new platforms to deal with, it’s a treadmill.
 
So, the only way out of the game is to stop working on software. At that point, the software begins to decay until it is no longer secure or supported.
 
Think about old Windows 3.1 software or maybe old Nintendo Cartridge video games. The current computers and video game consoles don’t even attempt to run that software anymore.
 
You can’t put an old video game in your new Nintendo Switch and have it “just work”. That is what happens when you think software is done.
 
When programmers stop working on software the software starts to die. The code itself is probably fine, but all the other software keeps moving forward until your software is no longer compatible with the current technology.
 
So, those are the four most important things that non-programmers should know about programming. I know you asked for only three, so I hope the bonus was valuable to you as well.

Tech Life in California

Largely influenced by several immigrant populations California has experienced several technological, entertainment and economic booms over the years. As for technology, Silicon Valley, in the southern part of San Francisco is an integral part of the world?s innovators, high-tech businesses and a myriad of techie start-ups. It also accounts for 1/3rd of all venture capital investments.
As machines become more and more efficient and perfect, so it will become clear that imperfection is the greatness of man. Ernst Fischer
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Software developers near Perris have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.
Fortune 500 and 1000 companies in California that offer opportunities for Security developers
Company Name City Industry Secondary Industry
Mattel, Inc. El Segundo Retail Sporting Goods, Hobby, Book, and Music Stores
Spectrum Group International, Inc. Irvine Retail Retail Other
Chevron Corp San Ramon Energy and Utilities Gasoline and Oil Refineries
Jacobs Engineering Group, Inc. Pasadena Real Estate and Construction Construction and Remodeling
eBay Inc. San Jose Software and Internet E-commerce and Internet Businesses
Broadcom Corporation Irvine Computers and Electronics Semiconductor and Microchip Manufacturing
Franklin Templeton Investments San Mateo Financial Services Investment Banking and Venture Capital
Pacific Life Insurance Company Newport Beach Financial Services Insurance and Risk Management
Tutor Perini Corporation Sylmar Real Estate and Construction Construction and Remodeling
SYNNEX Corporation Fremont Software and Internet Data Analytics, Management and Storage
Core-Mark International Inc South San Francisco Manufacturing Food and Dairy Product Manufacturing and Packaging
Occidental Petroleum Corporation Los Angeles Manufacturing Chemicals and Petrochemicals
Yahoo!, Inc. Sunnyvale Software and Internet Software and Internet Other
Edison International Rosemead Energy and Utilities Gas and Electric Utilities
Ingram Micro, Inc. Santa Ana Computers and Electronics Consumer Electronics, Parts and Repair
Safeway, Inc. Pleasanton Retail Grocery and Specialty Food Stores
Gilead Sciences, Inc. San Mateo Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
AECOM Technology Corporation Los Angeles Real Estate and Construction Architecture,Engineering and Design
Reliance Steel and Aluminum Los Angeles Manufacturing Metals Manufacturing
Live Nation, Inc. Beverly Hills Media and Entertainment Performing Arts
Advanced Micro Devices, Inc. Sunnyvale Computers and Electronics Semiconductor and Microchip Manufacturing
Pacific Gas and Electric Corp San Francisco Energy and Utilities Gas and Electric Utilities
Electronic Arts Inc. Redwood City Software and Internet Games and Gaming
Oracle Corporation Redwood City Software and Internet Software and Internet Other
Symantec Corporation Mountain View Software and Internet Data Analytics, Management and Storage
Dole Food Company, Inc. Thousand Oaks Manufacturing Food and Dairy Product Manufacturing and Packaging
CBRE Group, Inc. Los Angeles Real Estate and Construction Real Estate Investment and Development
First American Financial Corporation Santa Ana Financial Services Financial Services Other
The Gap, Inc. San Francisco Retail Clothing and Shoes Stores
Ross Stores, Inc. Pleasanton Retail Clothing and Shoes Stores
Qualcomm Incorporated San Diego Telecommunications Wireless and Mobile
Charles Schwab Corporation San Francisco Financial Services Securities Agents and Brokers
Sempra Energy San Diego Energy and Utilities Gas and Electric Utilities
Western Digital Corporation Irvine Computers and Electronics Consumer Electronics, Parts and Repair
Health Net, Inc. Woodland Hills Healthcare, Pharmaceuticals and Biotech Healthcare, Pharmaceuticals, and Biotech Other
Allergan, Inc. Irvine Healthcare, Pharmaceuticals and Biotech Biotechnology
The Walt Disney Company Burbank Media and Entertainment Motion Picture and Recording Producers
Hewlett-Packard Company Palo Alto Computers and Electronics Consumer Electronics, Parts and Repair
URS Corporation San Francisco Real Estate and Construction Architecture,Engineering and Design
Cisco Systems, Inc. San Jose Computers and Electronics Networking Equipment and Systems
Wells Fargo and Company San Francisco Financial Services Banks
Intel Corporation Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Applied Materials, Inc. Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Sanmina Corporation San Jose Computers and Electronics Semiconductor and Microchip Manufacturing
Agilent Technologies, Inc. Santa Clara Telecommunications Telecommunications Equipment and Accessories
Avery Dennison Corporation Pasadena Manufacturing Paper and Paper Products
The Clorox Company Oakland Manufacturing Chemicals and Petrochemicals
Apple Inc. Cupertino Computers and Electronics Consumer Electronics, Parts and Repair
Amgen Inc Thousand Oaks Healthcare, Pharmaceuticals and Biotech Biotechnology
McKesson Corporation San Francisco Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
DIRECTV El Segundo Telecommunications Cable Television Providers
Visa, Inc. San Mateo Financial Services Credit Cards and Related Services
Google, Inc. Mountain View Software and Internet E-commerce and Internet Businesses

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the hartmann software group advantage
A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

  • Learn from the experts.
    1. We have provided software development and other IT related training to many major corporations in California since 2002.
    2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
  • Discover tips and tricks about Security programming
  • Get your questions answered by easy to follow, organized Security experts
  • Get up to speed with vital Security programming tools
  • Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
  • Prepare to hit the ground running for a new job or a new position
  • See the big picture and have the instructor fill in the gaps
  • We teach with sophisticated learning tools and provide excellent supporting course material
  • Books and course material are provided in advance
  • Get a book of your choice from the HSG Store as a gift from us when you register for a class
  • Gain a lot of practical skills in a short amount of time
  • We teach what we know…software
  • We care…
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