Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

One of the biggest challenges in pursuing a career in software development is to figure out which language you want to work. In addition to commonly used software programming languages like C, C++, Java a lot of new programming languages such as Python, Ruby on Rails have surfaced especially because they are used by a lot of consumer based start-ups these days.

With so many front and back end languages, the choice of learning Java is a failsafe decision and mastering Java can ensure that you have a bright future in software programming.

What is Java

Java is a computer programming language that is designed to be platform independent meaning that the language can virtually run on any hardware platform. This platform independence and an object oriented framework make Java the preferred language of development especially for client-server web applications.

What are some of the software development headaches associated with iPhone vs Android development?

The Boss (hereafter referred to as TB), handed me this research assignment. Hey, I finally got a little bit of one ups man ship on TB.

This is a significant moment in my life. Like me, TB isn't really human. I know because neither of us seem to indulge in that luxury known as sleep. That makes it extremely difficult to have any sort of 'gotcha'. I'm dancing. I got one.

In the warp speed development cycles we are now facing, TB must have gone to sleep, which in human terms is known as a wink. (About a 40th of the second).
18 June 2012 Monday, 3:30 PM (15:30 HRS) UTC -8, in Los Angeles Microsoft is making a major tablet announcement, revealing its own hardware that is tablet-based. Do not be surprised if it entails a Hollywood Inc. focus.

A whole new world was thrown wide open with the advent of the concept of open source. The biggest advantage of open source projects is the easy availability of the source code and also the rights to tweak it or modify the code as we deem fit.

Listed below are some top open source projects that are making waves with their innovative ideas at this moment.

ProjectLibre

Project Libre is the open source replacement of Microsoft Project. It was one among the top 10 open source projects of 2013. With over 6 million downloads; it has most certainly captured the imagination of people around the world. Details of project Libre could be found at http://www.projectlibre.org/ . Project Libre has separate release for mainframes. It also has a web based version which further increases its overall appeal. One of the main advantages is that it has a list of tasks that can be tracked to closure. It can also be used in conjunction with LibreOffice to provide a great set of tools to the team leaders.

Diaspora