Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

The job market is extremely tight these days, with several qualified workers being available for each empty position. That means that should you find yourself looking for work, for whatever reason, you need to make sure your interview skills are up to snuff. We will be taking a look at a variety of different tips that will help ensure your success during the interview process, including how to make sure your employers know about your C training experience. Here are some others:

• Do your own research in advance – Before you even step through the doorway to initiate the application process with a company, you should already know quite a bit about it. Investigate the corporate culture, speak with contacts who have experience with the firm, or search online; however you do it, having as much information as possible can really help you get an advantage during the hiring process. If you have specific experience, such as C training, that is of exceptional value to the firm you are applying to you can market yourself more effectively to the hiring agent.
• Dress Appropriately – In a perfect world, programming skill and experience such as C training should be the only factors in consideration when looking at a prospective hire; in real life this is often not the case. Don’t miss out because you gave a bad impression to someone, and strive to look your absolute best during your job interview. It is unfortunate, but the IT industry in particular tends to have a reputation for lacking in this department, so breaking the mold can be of great benefit to you.
• Be ready to interview at all times – You may be surprised how often job candidates are asked to participate in an off-the-cuff phone interview on the spot. Same-day in person interviews also are rising in popularity. Make sure you are always able to respond quickly if these situations come up and you get a fast interview. Memorize a few points in advance you can use to pump yourself up, such as an anecdote about your C training or other particular skills you may possess.

Job interviews are notoriously stressful for many people. Using simple tips like these can help you to prepare in advance for situations you may encounter during the interview process, and help you ultimately secure that new job. Make sure to emphasize whatever makes you special as an individual, such as your extensive C training.

In this tutorial we are going to take a look at how you work with strings in Python. Now, any language worth its salt will have a number of options for working with text and Python is probably one of the best to use when it comes to processing text.

If you are new to programming in general you may be wondering what a string is. In terms of programming, a string is classed as any sequence of characters you can type with your keyboard, and let’s face it, if you want your application to be of any use to yourself or other users then you need it to tell you what it’s doing or to prompt you for an action, and that is where strings come into play.

They are your applications way of communicating with the user. Without the ability to enter and display text or software would be pretty useless.

So, how would you create a string in Python? Take a look at the following code:

Like me, I believe most people go about their business never to give a serious thought about their assumed private correspondence when using Gmail to email friends, colleagues and business associates.  As it turns out, your daily banter may not be so private after all.  A recent article in Fortune Magazine, “Judge Rejects Google Deal Over Email Scanning” caught my attention and an immediate thought dominated my curiosity…Google email and scanning scam.  

In essence, the article describes Googles’ agreement to change the way it scans incoming messages so that it no longer reads emails while they are in transit, but only when they are in someone's inbox! So, what exactly does that mean? Judge Koh, a San Francisco federal judge, said she's not so sure about that. Her ruling claims the settlement does not provide an adequate technical explanation of Google's workaround, which involves scanning in-transit emails for security purposes, and then later parsing them for advertising data. The judge also proposed a legal settlement to pay $2.2 million to lawyers, but nothing to consumers.

My interest in this story is not so much about the proposed settlements or the specific details about how Google or any of the web giants settle claims based on vague legal language. It is however, more about the naiveté of myself and perhaps many others that never question how the email scanning process really works. I wonder, do most of us really care that Gmail uses contents of our mail to display targeted ads?