Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Voice recordings are useful at any point in time. If you want to save a lecture (or presentation) that you are attending, or record a voiceover for a project, the iPhone can be your solution. You don’t have to use an old tape recorder, or a standalone recorder. The iPhone’s fantastic technology records high quality voice recordings on demand, whenever you need it.

To get started, look for an application named “Voice Memos.” Most likely, this particular application is found in your Utilities category by default. Once you open it up, you are greeted by a large microphone, indicating you are in the correct application. When you want to start recording, simply tap on the large red button in the bottom left, and you are on your way to begin recording. What is important about recording voices on this application to the highest degree of quality, ensure that your meter in the bottom is within the middle range; with the pointer in the red zone, your recording will be awfully loud, while otherwise, it will be too quiet. Finished recording? Simply tap on the square button, and you have your recording.

What can you do with these recordings? Once you have finished recording, you are able to now share this recording through email or even in a text message; email it to yourself so you can save it on your computer, and listen to it later, or start editing it to put into a movie production, or text it to a friend for their needs.

Have you ever played a game on your iPhone and wondered how to share it with your friends? Of course, not everyone has iPhones, and they aren’t always watching the leaderboards on the Gaming app, provided by Apple. Well, guess what? You don’t have to take a whole other camera to take a picture of your iPhone to create a photo of that particular score you have achieved. All you have to do is simultaneously press the “Home Button” and the “Lock Button” on your iPhone. After that, your iPhone should consequently flash to white, as if it were snapping its shutter, and taking a picture. Afterwards, you should be able to find the picture in your Photo Albums and share it with your friends.                                                                                        

But, taking screenshots of your iPhone doesn’t always have to deal with your game scores, you can take screenshots of almost any happening on your phone and share it with people! Have you ever had a memorable texting conversation with your friend, where you mistyped something, and the conversation went haywire? Sharing it becomes easy by using this feature. Want to show how odd a website looks on your iPhone compared to looking at it on your computer, and give it to their support to fix it? Take a screenshot of it! The possibilities of this feature are endless, and can become timeless with a simple picture.

Net Neutrality

You may have heard about net neutrality over the years. Recently, the concept has gone through some changes, and many would consider its underlying principles to be in danger of corruption or dissolution. However, the technical nature of net neutrality ethics makes it difficult to understand for the layperson. Read on, and the central themes and controversies surrounding the principle will be outlined and explained for your convenience.

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