Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

If you’re interested in building modern websites or applications which use ASP, XML, or mobile technology, you’ve heard of Visual Studio .NET.  It is one of the more popular suites of development tools available to aspiring programmers, as it consolidates several different tools and languages into the same development environment, which helps in turn to integrate this code across development languages.  Here are three important benefits to using the visual studio suite:

·         Use of Visual J# - This development tool is specifically oriented towards people who already are familiar with basic Java syntax, and is designed for use by those people to build apps or services which will then run on the Microsoft .NET Framework.  This is useful because it fully supports Microsoft Extensions, among other reasons.  Visual J# was developed completely independently by Microsoft.

·         Utility for Smart Devices – Another huge benefit of using visual studio .NET is the ability to immediately integrate your programming efforts with deployment across a variety of smart devices.  PDAs, smartphones, Pocket PCs, and any device which has a limited amount of resources all require a compact framework for the programming of applications it is designed to run.

·         XML Web Usage and Support – Because XML services aren’t married to any particular technology or programming language, they can be accessed by any system, and this broad-based utility has made the services increasingly popular.  Visual Studio .NET takes advantage of this by fully integrating with XML services, including the ability to create and edit them from scratch.

Jeff Nelson, a former Googler and inventor of Chromebook says on Quora, “One habit I've clung to is writing small prototypes when I'm trying to learn new concepts.
For example, I'll sit down with a book or a web page, and over the course of a few hours, write 30 or 40 programs all of them only a few dozen lines long.  Each program intended to demonstrate some simple concept. This prototyping makes it very easy to try out many concepts in a short period of time.”

Miguel Paraz, Software Engineering Student habit is to “keep a log in a text file or document on my work computer. Before trying to solve a problem, I write it down first. And then I describe the details as they happen.”

Is it possible for anyone to give Microsoft a fair trial? The first half of 2012 is in the history books. Yet the firm still cannot seem to shake the public opinion as The Evil Empire that produces crap code.

I am in a unique position. I joined the orbit of Microsoft in 1973 after the Army decided it didn't need photographers flying around in helicopters in Vietnam anymore. I was sent to Fort Lewis and assigned to 9th Finance because I had a smattering of knowledge about computers. And the Army was going to a computerized payroll system.

Bill and Paul used the University of Washington's VAX PDP computer to create BASIC for the Altair computer. Certainly laughable by today's standards, it is the very roots of the home computer.

Microsoft became successful because it delivered what people wanted.