Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

The innovators in technology have long paved the way for greater social advancement. No one can dispute the fact that the impact of Bill Gates and Microsoft will be far reaching for many years to come. The question is whether or not Microsoft will be able to adapt and thrive in emerging markets. The fact that Microsoft enjoys four decades of establishment also makes it difficult to make major changes without alienating the 1.5 billion Windows users.

This was apparent with the release of Windows 8. Windows users had come to expect a certain amount of consistency from their applications. The Metro tile, touch screen interface left a lot to be desired for enough people that Microsoft eventually more thoroughly implemented an older desktop view minus a traditional Start menu.

The app focused Windows 8 was supposed to be a step towards a greater integration of Cloud technology. In recent years, Microsoft lagged behind its competitors in getting established in new technologies. That includes the billions of dollars the emerging mobile market offered and Cloud computing.

Amazon was the first powerhouse to really establish themselves in the Cloud technology market. Google, Microsoft, and smaller parties are all playing catch up to take a piece of the Cloud pie. More and more businesses are embracing Cloud technology as a way to minimize their equipment and software expenses. While it does take a bit for older businesses to get onboard with such a change, start ups are looking at Cloud computing as an essential part of their business.

But what does that mean for Microsoft? Decisions were made to help update the four decade old Microsoft to the "always on" world we currently live in. Instead of operating in project "silos", different departments were brought together under more generalized headings where they could work closer with one another. Electronic delivery of software, including through Cloud tech, puts Microsoft in the position of needing to meet a pace that is very different from Gates’ early days.

The seriousness of their desire to compete with the likes of Amazon is their pricing matching on Cloud infrastructure services. Microsoft is not a company that has traditionally offered price cuts to compete with others. The fact that they have greatly reduced rates on getting infrastructure set up paves the way for more business users of their Cloud-based apps like Microsoft Office. Inexpensive solutions and free applications open the doors for Microsoft to initiate more sales of other products to their clients.

Former CEO Steve Ballmer recognized there was a need for Microsoft to change directions to remain competitive. In February 2014, he stepped down as CEO stating that the CEO needed to be there through all stages of Microsoft's transition in these more competitive markets. And the former role of his chosen successor, Mr. Satya Nadella? Head of Microsoft's Cloud services division.

Microsoft may not always catch the initial burst of a new development in their space; but they regularly adapt and drive forward. The leadership of Microsoft is clearly thinking forward in what they want to accomplish as sales of PCs have stayed on a continuous decline. It should come as no surprise that Microsoft will embrace this new direction and push towards a greater market share against the likes of Amazon and Google.

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Writing Python in Java syntax is possible with a semi-automatic tool. Programming code translation tools pick up about 75% of dynamically typed language. Conversion of Python to a statically typed language like Java requires some manual translation. The modern Java IDE can be used to infer local variable type definitions for each class attribute and local variable.


Translation of Syntax
Both Python and Java are OO imperative languages with sizable syntax constructs. Python is larger, and more competent for functional programming concepts. Using the source translator tool, parsing of the original Python source language will allow for construction of an Abstract Source Tree (AST), followed by conversion of the AST to Java.

Python will parse itself. This capability is exhibited in the ast module, which includes skeleton classes. The latter can be expanded to parse and source each node of an AST. Extension of the ast.NodeVisitor class enables python syntax constructs to be customized using translate.py and parser.py coding structure.

The Concrete Syntax Tree (CST) for Java is based on visit to the AST. Java string templates can be output at AST nodes with visitor.py code. Comment blocks are not retained by the Python ast Parser. Conversion of Python to multi-line string constructs with the translator reduces time to script.


Scripting Python Type Inference in Java
Programmers using Python source know that the language does not contain type information. The fact that Python is a dynamic type language means object type is determined at run time. Python is also not enforced at compile time, as the source is not specified. Runtime type information of an object can be determined by inspecting the __class__.__name__ attribute.

Python’s inspect module is used for constructing profilers and debugging.
Implementation of def traceit (frame, event, arg) method in Python, and connecting it to the interpreter with sys.settrace (traceit) allows for integration of multiple events during application runtime.

Method call events prompt inspect and indexing of runtime type. Inspection of all method arguments can be conducted. By running the application profiler and exercising the code, captured trace files for each source file can be modified with the translator. Generating method syntax can be done with the translator by search and addition of type information. Results in set or returned variables disseminate the dynamic code in static taxonomy.

The final step in the Python to Java scrip integration is to administer unsupported concepts such as value object creation. There is also the task of porting library client code, for reproduction in Java equivalents. Java API stubs can be created to account for Python APIs. Once converted to Java the final clean-up of the script is far easier.

Related:

 What Are The 10 Most Famous Software Programs Written in Python?

Python, a Zen Poem

It’s the eternal conundrum of a hiring manager – you have to hire for every single position in the company without any first-hand experience. How to do it? If you can have a trusted programmer sit in on the interview, that’s ideal, of course. But what if you’re hiring your first programmer? Or what if you’re hiring a freelancer? Or what if company policy dictates that you’re the only person allowed to do the interviewing? Well, in that case, you need some helpful advice and your innate bullshit detector. We questioned programmers and hiring managers and compiled a list of dos and don’ts. Here are some things to ask when interviewing programmers:

Past Experience

Ask the programmer about the biggest disaster of his career so far, and how he handled it. Did he come in at midnight to fix the code? Was he unaware of the problem until someone brought it up? Did someone else handle it?  According to our programmer sources, “Anyone worth their salt has caused a major meltdown. If they say they haven’t, they’re lying. Or very, very green.” Pushing a code with bugs in it isn’t necessarily bad. Not handling it well is bad.

As usual, your biggest asset is not knowing the field, it is knowing people. Asking about career disasters can be uncomfortable, but if the interviewee is experienced and honest then she won’t have a problem telling you about it, and you will get an idea of how she handles mishaps. Even if you don’t understand what the disaster was or how it was fixed, you should be able to tell how honest she’s being and how she handles being put on the spot.