Introduction to Google Analytics Training

Answers to Popular Questions:

 
Yes, this class can be tailored to meet your specific training needs.
Yes, we provide Google for Business consulting services.
Yes, group discounts are provided.

Course Description

 
This course introduces the student to web analysis using Google Analytics. Performance objectives are as follows: Fundamentals of web metrics and web analytics Understand what web analytics can do for your business How Google Analytics works Key features and capabilities of Google Analytics How to set up accounts, web properties, and profiles in Google Analytics How to activate Google Analytics tracking How to navigate the reporting interface How to use and customize the dashboard How to export data from reports Various methods to slice and dice your data Analyzing and interpreting default reports Best Practices for Setting Filters in Google Analytics How to Apply Filters in Google Analytics How to Incorporate Goals in Google Analytics How to Interpret Reports for Analyzing Goals How to Create Funnels in Google Analytics How to Interpret the Funnel Virtualization Report Integrate Google AdWords with Google Analytics
Course Length: 2 Days
Course Tuition: $780 (US)

Prerequisites

Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing using IE, Safari, or other browsers is recommended.

Course Outline

 
Lesson 1: Overview and Background of Web Analytics
Topic 1A: Introduction to Web Analytics
Topic 1B: Why Learn Web Analytics: Analytics vs. Reporting
Topic 1C: Fundamentals of Web Analytics

Lesson 2: Introduction to Google Analytics
Topic 2A: Basics of Google Analytics
Topic 2B: Getting Started with Google Analytics
Topic 2C: Google Analytics Code Snippets
Topic 2D: Access Management

Lesson 3: Reports in Google Analytics
Topic 3A: Introduction to Reports in Google Analytics
Topic 3B: Understanding the Report Layout
Topic 3C: Exporting Your Data from Google Analytics
Topic 3D: Digging Into Reports
Topic 3E: Audience Reports Demystified
Topic 3F: Traffic Sources Report Demystified
Topic 3G: Reports

Lesson 4: Understanding Filters in Google Analytics
Topic 4A: Introduction to Filters
Topic 4B: Overview of Different Types of Filters

Lesson 5: Goals in Google Analytics
Topic 5A: Introduction to Goals
Topic 5B: Configuring Goals
Topic 5C: Analyzing Goals Using Standard Reports

Lesson 6: Funnels in Google Analytics
Topic 6A: Introduction to Funnels
Topic 6B: Building a funnel in Google Analytics
Topic 6C: Funnel Visualization Report

Lesson 7: Integrating Google AdWords with Google Analytics
Topic 7A: Tracking Online Marketing Campaigns through Google Analytics

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