Advanced Google Analytics Training

Answers to Popular Questions:

 
Yes, this class can be tailored to meet your specific training needs.
Yes, we provide Google for Business consulting services.
Yes, group discounts are provided.

Course Description

 
This course continues from Introduction to Google Analytics. Performance objectives are as follows: What are Intelligence Events How to use Auto Intelligence Events How to Configure Custom Intelligence Events Application of Intelligence Events Fundamentals of Advanced Segmentation How to Build Advanced Segments Application of Advanced Segments Advantages of Using Custom Reports Fundamentals of Custom Reporting Selecting Valid Combinations of Dimensions and Metrics Designing and Building Your Own Custom Reports Enabling ECommerce Tracking Analyzing and Interpreting ECommerce Reports Overview of Multi-Channel Funnels Fundamentals of Virtual Pageview How to create a Virtual Pageview Application of Virtual Pageview Fundamentals of Event Tracking How to Implement Event Tracking Application of Event Tracking Fundamentals of Multiple Domain Tracking How to Track Across Sub-domains How to Track Across Cross-domains How to Organize Your Data Using Filters Fundamentals of Custom Variables How to Define Custom Variables
Course Length: 1 Days
Course Tuition: $390 (US)

Prerequisites

Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing using IE, Safari, or other browsers is recommended.

Course Outline

 
Lesson 1: Intelligence Events
Topic 1A: Introduction to Intelligence Events
Topic 1B: Automatic Alerts
Topic 1C: Custom Alerts

Lesson 2: Advanced Segmentation
Topic 2A: Introduction to Advanced Segmentation
Topic 2B: Leveraging Default Advanced Segments
Topic 2C: Customizing Advanced Segments
Topic 2D: Managing Advanced Segments
Topic 2E: Application of RegEx in Advanced Segmentation

Lesson 3: Custom Reporting
Topic 3A: Introduction to Custom Reporting
Topic 3B: Valid Pairs of Dimensions and Metrics
Topic 3C: Designing your custom report
Topic 3D: Building your custom report

Lesson 4: ECommerce Tracking And Reporting
Topic 4A: Enabling Ecommerce Tracking
Topic 4B: Implementing Ecommerce Methods
Topic 4C: Ecommerce Overview Report
Topic 4D: Product Performance Report
Topic 4E: Sales Performance Report
Topic 4F: Transaction Report
Topic 4G: Time to Purchase Report
Topic 4H: Mult-Channel Reports
Topic 4I: Assisted Conversions Report
Topic 4J: Top Conversions Report
Topic 4K: Time Lag Report
Topic 4L: Path Length Report

Lesson 5: Virtual Pageviews
Topic 5A: Introduction to Virtual Pageview
Topic 5B: Virtual Pageviews and Dynamic URLs
Topic 5C: Virtual Pageviews for Tracking File Downloads
Topic 5D: Virtual Pageviews and Tracking Outbound Links

Lesson 6: Event Tracking
Topic 6A: Introduction to Event Tracking
Topic 6B: Understanding _trackEvent Method
Topic 6C: Implementing Event Tracking
Topic 6D: Event Tracking Reports

Lesson 7: Multiple Domain Tracking
Topic 7A: Introduction to Multiple Domain Tracking
Topic 7B: Implementing Sub-domain Tracking
Topic 7C: Implementing Cross-domain Tracking

Lesson 8: Custom Variables
Topic 8A: Introduction to Custom Variables
Topic 8B: Architecture of Custom Variables
Topic 8C: Implementing Custom Variables

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