Google Analytics for Businesses Training

Answers to Popular Questions:

 
Yes, this class can be tailored to meet your specific training needs.
Yes, we provide Google for Business consulting services.
Yes, group discounts are provided.

Course Description

 
You will describe the basics of Google Analytics and its applications.
Course Length: 1 Days
Course Tuition: $390 (US)

Prerequisites

Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing, email, and handling attachments in mail is recommended.

Course Outline

 
Lesson 1: Overview of Google Analytics

Topic 1A: Examine Online Marketing and Web Analytics
Topic 1B: Introduction to Google Analytics
Lesson 2: Getting Started with Google Analytics

Topic 2A: Create and Activate a Google Analytics Account
Topic 2B: Integrate Google Analytics and Google AdWords
Lesson 3: Managing a Google Analytics Account

Topic 3A: Explore Google Analytics
Topic 3B: Manage Website Profiles and Users
Lesson 4: Configuring Goals and Funnels in Google Analytics

Topic 4A: Configure Google Analytics Goals
Topic 4B: Build Funnels in Google Analytics
Lesson 5: Creating Filters in Google Analytics

Topic 5A: Create Filters
Topic 5B: Create Customized Filters in Google Analytics
Lesson 6: Working with Google Analytics Reports

Topic 6A: Manage Reports in Google Analytics
Topic 6B: Generate Visitor Reports
Topic 6C: Generate Traffic Source Reports
Topic 6D: Generate Content Reports
Topic 6E: Generate Goals Reports
Topic 6F: Examine Ecommerce Reports
Topic 6G: Customize Reports

Appendix A: Intelligence Reports

Appendix B: In-Page Analytics Report

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