Communication is one of the main objectives that an organization needs to have in place to stay efficient and productive. A breakdown in accurate and efficient communication between departments at any point in the organization can result in conflict or loss of business.  Sadly, the efficiency between different departments in an organization becomes most evident when communication breaks down. As an example, David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.

With the dawning of the big-data era and the global competition that Machine Learning algorithms has sparked, it’s more vital than ever for companies of all sizes to prioritize departmental communication mishaps. Perhaps, today, as a result of the many emerging markets, the most essential of these connections are between IT and the business units. CMO’s and CIO’s are becoming natural partners in the sense that CMO’s, in order to capture revenue opportunities, are expected to master not just the art of strategy and creativity but also the science of analytics. The CIO, on the other hand, is accountable for using technical groundwork to enable and accelerate revenue growth. Since business and technology people speak very different languages, there’s a need on both sides to start sharing the vocabulary or understanding of what is expected in order to avoid gridlock.

In the McKinsey article, Getting the CMO and CIO to work as partners, the author speaks to five prerequisite steps that the CMO and the CIO can take in order to be successful in their new roles.

--- Be clear on decision governance
Teams should define when decisions are needed, what must be decided, and who is responsible for making them.

It is hard not to wonder how current technology would have altered the events surrounding the tragic death of John F. Kennedy. On the afternoon of November 22, 1963, shots rang out in Dallas, TX, taking the life of JFK, one of the most beloved Americans. Given the same circumstances today, surely the advances in IT alone, would have drastically changed the outcome of that horrible day. Would the government have recognized that there was a viable threat looming over JFK? Would local and government agencies have been more prepared for a possible assassination attempt? Would the assortment of everyday communication devices assisted in the prevention of the assassination, not to mention, provided greater resources into the investigation? With all that the IT world has to offer today, how would it have altered the JFK tragedy?

As many conspiracy theories have rocked the foundation of the official story presented by government agencies, realization of the expansive nature of technology provides equal consideration as to how the event would have been changed had this technology been available during the time of the shooting. There were T.V. cameras, home 8mm recorders, even single shot-hand held cameras snapping away as the car caravan approached. Yet, there remains little documentation of the shooting and even less information pertaining to the precautions taken by officials prior to JFK's arrival. Theorists consider these possibilities along with how the world would have turned out had the great John F. Kennedynever been assassinated on that day.

I remember the day like it was yesterday. Pac Man had finally arrived on the Atari 2600.  It was a clear and sunny day, but it was slightly brisk. My dad drove us down to the video store about three miles from our Michigan house. If I remember correctly, the price for the game was $24.99.  It was quite expensive for the day, probably equaling a $70 game in today’s market, but it was mine. There *was* no question about it. If you purchase a game, it’s your game… right?

You couldn’t be more wrong.  With all the licensing agreements in games today, you only purchase the right to play it. You don’t actually “own” the game. 

Today, game designers want total control over the money that comes in for a game. They add in clauses that keep the game from being resold, rented, borrowed, copied, etc. All of the content in the game, including the items you find that are specifically for you, are owned by the software developer. Why, you ask, do they do this? It’s all about the money.

This need for greed started years ago, when people started modifying current games on the market. One of the first games like this was Doom. There were so many third part mods made, but because of licensing agreement, none of these versions were available for resale. The end user, or you, had to purchase Doom before they could even install the mod.  None of these “modders” were allowed to make any money off their creation.