The mainstay of a corporation is the data that it possesses. By data, I mean its customer base, information about the use of its products, employee roles and responsibilities, the development and maintenance of its product lines, demographics of supporters and naysayers, financial records, projected sales ... It is in the organization of this data that advancements to the bottom line are often realized i.e. the nuggets of gold are found. Defining what is important, properly cataloging the information, developing a comprehensive protocol to access and update this information and discerning how this data fits into the corporate venacular is basis of this data organization and may be the difference between moving ahead of the competition or being the one to fall behind.

Whenever we attempt to develop an Enterprise Rule Application, we must begin by harvesting the data upon which those rules are built. This is by no means an easy feat as it requires a thorough understanding of the business, industry, the players and their respective roles and the intent of the application. Depending upon the scope of this undertaking, it is almost always safe to say that no one individual is completely knowledgeable to all facets needed to comprise the entire application.

The intial stage of this endeavor is, obviously, to decide upon the intent of the application. This requires knowledge of what is essential, what is an add-on and which of all these requirements/options can be successfully implemented in the allotted period of time. The importance of this stage cannot be stressed enough; if the vision/goal cannot be articulated in a manner that all can understand, the knowledge tap will be opened to become the money drain. Different departments may compete for the same financial resources; management may be jockeying for their day in the sun; consulting corporations, eager to win the bid, may exaggerate their level of competency. These types of endeavors require those special skills of an individual or a team of very competent members to be/have a software architect, subject matter expert and business analyst.

Once the decision has been made and the application development stages have been defined, the next step is to determine which software development tools to employ. For the sake of this article, we will assume that the team has chosen an object oriented language such as Java and a variety of J EE components, a relationsional database and a vendor specific BRMS such as Blaze Advisor. Now, onto the point of this article.

Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

Unless you have a great product, service or idea for which people are willing to wait, chances are highly likely that these potential clients will leave your website should your response time take too long to their incoming requests.  Ignore your application’s performance and you are more likely to be dumped by your users sooner than expected.

To improve the performance of an ASP.Net application you need to optimize your front-end UI (user interface) code as well as the back-end database. You can also think of the following tips as a brief best practices guide for the ASP.net performance optimization. So, whether you are a developer, UI designer or member of the deployment team, the following tips may help you. No matter what’s your role in the project or what you do to boost performance of your application, always remember that your goal should be to:

·          Minimize the amount of data you sent across the network.

·          Reduce the number of server requests.

Here you go (in no particular order)

At Database level

A career in the field of software development remains immensely popular due to various factors. Chief among them of course is the higher compensation and lucrative pay scale in the IT industry when compared to other career options. In addition, the flexibility of work hours and the sheer sense of achievement experienced by one while creating new programs are unsurpassed by any other job.

Popularity and reach of Software Programs

Software programming has become a quintessential part of our day to day life, right from the smartphones in your pocket, to video gaming, and everything in between. The opportunities in this field are truly astounding. The niches for specializing are also diverse, from creating operating systems, to mobile app development, or web app development to name a few.

There are various ways in which you can distinguish yourself in the market for the much coveted title of software programmer. Here, we focus on some of them.