Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Every programming language has a mechanism to allow the programmer to create variables which hold custom data entered in by either the coder themselves or by the user of the application.

Regardless of whether you’re new to programming or not, you will have used variables and you should understand that in javascript they can hold any value such as a number or a string of text.

There is also another type of variable called an Array. Now, depending on who you talk to, some will say an array is actually an object, while others say it is a variable. Neither one is wrong but for the sake of simplicity we’ll refer to it as a variable.

Now, arrays are special because they can hold multiple values as opposed to standard variables which can only hold a single value at one time. If you can, try and imagine that your computer’s memory is made up of thousands of little boxes, and each of those boxes has an address which javascript will use to retrieve the array values when needed.

What is computer crime? Computer crime, often called “cyber crime” is any type of illegal activity that takes place on a computer with a network. Oftentimes, when you think of computer crime, you might picture a home user downloading a virus that wipes out his hard drive or spyware that hijacks her system for the purposes of spying. 

Computer crimes can also affect businesses too and they do, sometimes with devastating results. For example, in 2012, the IRS paid a whopping 5.2 billion dollars in tax refunds to identity thieves!

Protect your business and improve your bottom line by staying one step ahead of the cybercriminals.

5 Common Computer Crimes

Recently, I asked my friend, Ray, to list those he believes are the top 10 most forward thinkers in the IT industry.  Below is the list he generated. 

Like most smart people, Ray gets his information from institutions such as the New York Times, the Wall Street Journal, the Huffington Post, Ted Talks ...  Ray is not an IT expert; he is, however, a marketer: the type that has an opinion on everything and is all too willing to share it.  Unfortunately, many of his opinions are based upon the writings/editorials of those attempting to appeal to the reading level of an 8th grader.  I suppose it could be worse.  He could be referencing Yahoo News, where important stories get priority placement such as when the voluptuous Kate Upton holds a computer close to her breasts.

Before you read further, note that missing from this list and not credited are innovators: Bill Joy, Dennis Ritchie, Linus Torvalds, Alan Turing, Edward Howard Armstrong, Peter Andreas Grunberg and Albert Fent, Gottfried Wilhelm Leibniz/Hermann Grassmann ... You know the type:  the type of individual who burns the midnight oil and rarely, if ever, guffaws over their discoveries or achievements.