Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Before we go to the list do you know what makes software skills most sought-after and hence more valuable than most of the other job skills? It is simply because unlike any other skill, software skills are global and are not at all location specific! With the evolution and penetration of internet technologies, the physical distance between the client and service provider hardly matters. So, with more advancement in technology, it is indeed going to rain opportunities on the right skilled developer. I’ll take the liberty to reproduce the following quotes here to prove my claims statistically:

Demand for “cloud-ready” IT workers will grow by 26 percent annually through 2015, with as many as 7 million cloud-related jobs available worldwide.

---IDC White Paper (November 2012).

In the United States, the IT sector is experiencing modest growth of IT jobs in general, with the average growth in IT employment between 1.1 and 2.7 percent per year through 2020.

---U.S. Bureau of Labor Statistics.

Structure Rule Language

To aid in the ease of rule authoring, Blaze Software, now Fair Isaac, created the proprietary Structure Rule Language (SRL), an object-oriented programming language designed to enable those with little or no background in software development to pen rules. Although the capabilities of this language are far too extensive to detail in this article, we can examine the basic rule syntax.

Rules in the SRL take the following form:

rule RuleName [at | priority M] is

Javascript has a lot of features which are often overlooked by web developers, and one such feature is the ability to have timed events. If you do not understand what that means do not worry because all will be explained in this tutorial.

Timing events allow you to write code which will execute within a set amount of time. As an example, say you wanted to display a clock on your web page. You could use javascripts' built in timing functions to make the time change every second or every minute.

Of course there are other uses for such functions, but we will stick with a simple timer which creates a dialog box with the words Hi There on it every 3 seconds, that way you can get a feel for how to work with timing.

To get started we are going to need a basic web page. Just create a blank page and add the following code in the script tags: