The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

One of the most recent updates to the iPhone, and more specifically the operating system that is packaged with the iPhone, iOS, brought one of the most fantastic and phenomenal updates ever: an update to Maps. Maps has been used as an application that provides an easy way to find routes, and (obviously) maps about certain areas, businesses in the local vicinity, and also leaving pins on favorited locations, or pins where you have explored, and for many other reasons. However, although Maps has always been a great way to travel with, it has always been redundant to travel with, also. When you used Maps a while ago, you had to route your map, and then manually click each next button as you reached each turn or freeway exit, and the like. So, if you had to turn left on a certain street, you had to tell your phone you had done so, so it would give you the next directions. As a result, it could become very dangerous to always have your phone out, looking at it, while you are on a high-speed freeway. But, the newest update solved that, and brought a great amount of new features.

Using Maps GPS

Using Maps is as easy as it gets. Most of the time, when you are using Maps, you are using it to search for a location, and finding a way to get there. To start off, let’s search for the nearest mall, and routes to get there. Simply search a nearby mall you know about, or search the general word “mall” by tapping on the top text box, and typing in mall, and searching. Pins will drop down on the screen, and locating the mall by zooming into certain streets and locations will help you find the mall you want. Once you find the mall you desire to go to, click on the blue arrow, and scroll down, and tap on the button that says “Directions To Here.”

As a result of tapping on that particular button, a new window should show up asking where your starting location is. On default, this location is your current location; if it is anything else, simply type in the starting location into the top address bar, such as your house. Once you are ready to go, tap on route, and you should be ready to go. Well, not exactly. One of the best features that has been implemented in the new system is suggested routes, and alternative routes. If you don’t like to drive on certain streets, or roads, the system provides you with different methods to get to your destination, which may avoid a road you don’t feel like driving on that certain day, or time, or you simply don’t want to take the freeway. It’s all okay, as Maps provides you with many different routes to take. Once you find the route you want (by tapping on the certain route’s outline), click start, and you should be ready to go. Make sure you turn up your volume so you can hear the directions!

Maps for Alternative Transportation

Once again Java tops C as the number one sought after programming language on the internet.  According TIOBE Programming Community Index for February 2013 and five search engines: Google, Bing, Yahoo!, Wikipedia, Amazon, YouTube and Baidu, Java regained its position after being bumped by C in May 2012.

Despite the recent urging by the U.S. Department of Homeland Security of computer users to disable or uninstall Java due to a flaw in Runtime Environment (JRE) 7, Java, has increased its market share of all languages by (+2.03%) in the past six months. The jump in Java’s popularity does not come as a surprise as the Android OS claims massive success in the mobile space.  The top twelve programming languages listed in the index are:

1.  Java
2.  C
3.  Objective-C 
4.  C++
5.  C#
6.  PHP
7.  Python
8.  (Visual) Basic
9.  Perl
10.  Ruby
11. Java Script
12. Visual Basic.NET

Also rising, Python and PHP which are competing to becoming the most popular interpreted language.

1. The IRS is enabling taxpayers to download their tax transcripts over the internet from the Internal Revenue Service. The official secure URL for the transcripts download followed immediately after The White House fact sheet confirmed the decision. According to the Tech Crunch You Can Now Download Your Tax Returns From The IRS  article, there are some minor bug issues when registering. Given that security has long been problematic with the IRS, the best course of action for the public is to take some precautions when downloading personal information on mobile devices, pc’s and laptops. Installing disk encryption software on all your devices will protect your files reduce risk
2. Have an awesome Start-Up with products in ‘stealth or private beta” that you want like to pitch for a chance to get a table at Disrupt NY? TechCrunch is heading to Atlanta and New Orleans February 18^th and 20^th 2014 and will host a beer fest night in exchange for your thoughts and pitches. Tickets are $5, and all entrepreneurs, investors, dreamers or tech enthusiast are welcome.
3. Cloutex, a cloud computing future enabler has just secured their first round of seed funding.  Cloutex is an Estonian tech startup, which connects and syncs various web applications such as e-marketing, CRM and accounting tools under one convenient hub. The United Partners, SmartCap and EstBan business angels seeded the start-up with $6000, 000.
4. Could you get everything important that you need to know about living successfully from a computer program? Ryan Dube seems to think so. In his 6 Life Habits That Programming Could Teach You Today  he speaks in flow charts, loops and program modules, in the same breath as paying off debt or buying a house.  How can your programming skills help in life skills by modeling some of the same principles?
5. 10 Incredibly Simple Things You Can Do To Protect Your PrivacyPassword protect your devices.  Put alerts on your name in Google; simple tasks that can be significant in protecting your privacy.
6. Adobe Brings 3D Printing Support to PhotoshopAmong the latest updates in Adobe, Photoshop users have the ability to design 3D models from scratch as well as being able to toy around with color, shape and angles.