Instructor-led training

Advanced Google Analytics Training in Birmingham, Alabama

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What you'll learn

This course continues from Introduction to Google Analytics. Performance objectives are as follows: What are Intelligence Events How to use Auto Intelligence Events How to Configure Custom Intelligence Events Application of Intelligence Events Fundamentals of Advanced Segmentation How to Build Advanced Segments Application of Advanced Segments Advantages of Using Custom Reports Fundamentals of Custom Reporting Selecting Valid Combinations of Dimensions and Metrics Designing and Building Your Own Custom Reports Enabling ECommerce Tracking Analyzing and Interpreting ECommerce Reports Overview of Multi-Channel Funnels Fundamentals of Virtual Pageview How to create a Virtual Pageview Application of Virtual Pageview Fundamentals of Event Tracking How to Implement Event Tracking Application of Event Tracking Fundamentals of Multiple Domain Tracking How to Track Across Sub-domains How to Track Across Cross-domains How to Organize Your Data Using Filters Fundamentals of Custom Variables How to Define Custom Variables

Prerequisites

Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing using IE, Safari, or other browsers is recommended.

Course Outline

Lesson 1: Intelligence Events: Topic 1A: Introduction to Intelligence Events; Topic 1B: Automatic Alerts; Topic 1C: Custom Alerts

Lesson 2: Advanced Segmentation: Topic 2A: Introduction to Advanced Segmentation; Topic 2B: Leveraging Default Advanced Segments; Topic 2C: Customizing Advanced Segments; Topic 2D: Managing Advanced Segments; Topic 2E: Application of RegEx in Advanced Segmentation

Lesson 3: Custom Reporting: Topic 3A: Introduction to Custom Reporting; Topic 3B: Valid Pairs of Dimensions and Metrics; Topic 3C: Designing your custom report; Topic 3D: Building your custom report

Lesson 4: ECommerce Tracking And Reporting: Topic 4A: Enabling Ecommerce Tracking; Topic 4B: Implementing Ecommerce Methods; Topic 4C: Ecommerce Overview Report; Topic 4D: Product Performance Report; Topic 4E: Sales Performance Report; Topic 4F: Transaction Report; Topic 4G: Time to Purchase Report; Topic 4H: Mult-Channel Reports; Topic 4I: Assisted Conversions Report; Topic 4J: Top Conversions Report; Topic 4K: Time Lag Report; Topic 4L: Path Length Report

Lesson 5: Virtual Pageviews: Topic 5A: Introduction to Virtual Pageview; Topic 5B: Virtual Pageviews and Dynamic URLs; Topic 5C: Virtual Pageviews for Tracking File Downloads; Topic 5D: Virtual Pageviews and Tracking Outbound Links

Lesson 6: Event Tracking: Topic 6A: Introduction to Event Tracking; Topic 6B: Understanding _trackEvent Method; Topic 6C: Implementing Event Tracking; Topic 6D: Event Tracking Reports

Lesson 7: Multiple Domain Tracking: Topic 7A: Introduction to Multiple Domain Tracking; Topic 7B: Implementing Sub-domain Tracking; Topic 7C: Implementing Cross-domain Tracking

Lesson 8: Custom Variables: Topic 8A: Introduction to Custom Variables; Topic 8B: Architecture of Custom Variables; Topic 8C: Implementing Custom Variables

Training locations

Advanced Google Analytics training across the U.S. and beyond.

We provide Advanced Google Analytics training onsite and live online for organizations throughout the United States and internationally.

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