Companies have been collecting and analyzing data forever, pretty much.” So what’s really new here? What’s driving the data-analytics revolution and what does it mean for those that choose to postpone or ignore the pivotal role big-data is currently having on productivity and competition globally?

General Electric chairman and CEO Jeff Immelt explains it best when stating that “industrial companies are now in the information business—whether they like it or not.”  Likewise, digital data is now everywhere, it’s in every industry, in every economy, in every organization and according to the McKinsey Global Institute (MGI), this topic might once have concerned only a few data geeks, but big data is now relevant for leaders across every sector as well as consumers of products and services.

In light of the new data-driven global landscape and rapid technological advances, the question for senior leaders in companies now is how to integrate new capabilities into their operations and strategies—and position themselves globally where analytics can influence entire industries. An interesting discussion with six of theses senior leaders is covered in MGI’s article, “How companies are using big data and analytics,” providing us with a glimpse into a real-time decision making processes.

Computers. They’re a part of our everyday lives. Most of us couldn’t imagine living a day without them. We use them for school, work, and fun and use them to stay connected to those we love and care about. Since the invention of the web cam, millions of us use webcams to communicate with loved-ones and business contacts far away.

Web camera use has leveled the playing field for business entrepreneurs and given teenagers a fun way to chat with friends. However, solid citizens aren’t the only ones who make use of this popular modern technology. Recently, there have been reports of criminals using a type of webcam spy hack to insert themselves unseen into the living rooms and bedrooms of millions of unsuspecting users.

The Webcam Spy Hack

The most popular way criminals gain access to your webcam is through innocent-looking emails. You may receive an e-card from someone in your contacts list. When you click on it, you’re directed to another website to view the e-card. While you’re listening to music and watching animated puppies scroll across the screen, a Trojan horse is silently installed into your computer’s hard drive.

Voice recordings are useful at any point in time. If you want to save a lecture (or presentation) that you are attending, or record a voiceover for a project, the iPhone can be your solution. You don’t have to use an old tape recorder, or a standalone recorder. The iPhone’s fantastic technology records high quality voice recordings on demand, whenever you need it.

To get started, look for an application named “Voice Memos.” Most likely, this particular application is found in your Utilities category by default. Once you open it up, you are greeted by a large microphone, indicating you are in the correct application. When you want to start recording, simply tap on the large red button in the bottom left, and you are on your way to begin recording. What is important about recording voices on this application to the highest degree of quality, ensure that your meter in the bottom is within the middle range; with the pointer in the red zone, your recording will be awfully loud, while otherwise, it will be too quiet. Finished recording? Simply tap on the square button, and you have your recording.

What can you do with these recordings? Once you have finished recording, you are able to now share this recording through email or even in a text message; email it to yourself so you can save it on your computer, and listen to it later, or start editing it to put into a movie production, or text it to a friend for their needs.

Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.