When you think about the black market, I’m sure the majority of you will think of prohibition days.  When alcohol was made illegal, it did two things: It made the bad guys more money, and it put the average joe in a dangerous position while trying to acquire it.  Bring in the 21^stcentury. Sure, there still is a black market… but come on, who is afraid of mobsters anymore? Today, we have a gaming black market. It has been around for years, but will it survive? With more and more games moving towards auction houses, could game companies “tame” the gaming black market?

In the old days of gaming on the internet, we spent most of our online time playing hearts, spades… whatever we could do while connected to the internet. As the years went by, better and better games came about. Then, suddenly, interactive multiplayer games came into the picture. These interactive games, mainly MMORPGS, allowed for characters to pick up and keep randomly generated objects known as “loot”. This evolution of gaming created the black market.

In the eyes of the software companies, the game is only being leased/rented by the end user. You don’t actually have any rights to the game. This is where the market becomes black.  The software companies don’t want you making money of “virtual” goods that are housed on the software or servers of the game you are playing on.  The software companies, at this point, started to get smarter.

Where there is a demand…

Communication is one of the main objectives that an organization needs to have in place to stay efficient and productive. A breakdown in accurate and efficient communication between departments at any point in the organization can result in conflict or loss of business.  Sadly, the efficiency between different departments in an organization becomes most evident when communication breaks down. As an example, David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.

With the dawning of the big-data era and the global competition that Machine Learning algorithms has sparked, it’s more vital than ever for companies of all sizes to prioritize departmental communication mishaps. Perhaps, today, as a result of the many emerging markets, the most essential of these connections are between IT and the business units. CMO’s and CIO’s are becoming natural partners in the sense that CMO’s, in order to capture revenue opportunities, are expected to master not just the art of strategy and creativity but also the science of analytics. The CIO, on the other hand, is accountable for using technical groundwork to enable and accelerate revenue growth. Since business and technology people speak very different languages, there’s a need on both sides to start sharing the vocabulary or understanding of what is expected in order to avoid gridlock.

In the McKinsey article, Getting the CMO and CIO to work as partners, the author speaks to five prerequisite steps that the CMO and the CIO can take in order to be successful in their new roles.

--- Be clear on decision governance
Teams should define when decisions are needed, what must be decided, and who is responsible for making them.

Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

If you are a software developer looking for a slight change, then you have several options available. The process of software development requires multiple types of resources. A software developer performs the construction and delivery of software programs. An experienced software developer gains business knowledge, analytical skills, team management skills and communication skills. All of these skills can be used to divert your development career into a related and slightly varied role in software development.

Production Support Engineer
A developer can easily switch to the role of a Production Support Engineer. This role entails working with customers and technical teams to report, track and resolve production issues. For some, this might be an exciting opportunity to see the software application from a user’s point of view.

Engineering Manager
If you have experience in leading a team of developers, you could take the role of an Engineering Manager. This role requires managing a bigger team of developers. The Engineering Manager is also responsible for ensuring the delivery of software products and meeting the deadlines set by Product Management. You will get the opportunity to develop software, if you are inclined to do so. However, you will also take new responsibilities such as performance management, infrastructure management and vendor management.

Partner Engineer
This role requires some amount development as well as coordination with partners such as vendors and customers. The job of a Partner Engineer is to act as a middleman to help the integration of services with partners via application programming interfaces (APIs). For example, companies such as Twitter and Facebook employ Partner Engineers to integrate their services with customer websites.

Systems Analyst
Many companies offer developers with an opportunity to switch to Analyst roles. This role involves analyzing system requirements by working with business and technical teams. Many Systems Analysts also work on reviewing, developing and testing application code. This role is suitable for developers with strong analytical skills.

QA Automation Engineer
This role is responsible for automating test cases with the help of tools such as Java, Ruby and Selenium. This role is ideal for people with prior development experience. QA Automation Engineers work with developers and product managers to define test cases, and to automate and run the test cases. In this role, you will get the opportunity to work on back-end as well as front-end automation tasks. You will remain in touch with programming languages as well as database technologies.

Database Analyst
Most people gain significant amount of knowledge on databases while working as a software developer. This will help you to switch your role into a Database Analyst. A Database Analyst analyzes database issues, reviews performance problems, writes database scripts and runs queries. This role also provides a path to become a Database Administrator, if you are interested.

Deployment Engineer
This role is responsible for deploying the code developed by software engineers. You may not be developing application programs in this role. However, you will be responsible for code deployments, pushing the code into test and production environments.

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