The consulting industry is fiercely competitive and nets between $130B and $150B a year. In fact, professional consultants earn more money than many lawyers, doctors and other professionals. 

Offering free consultations is a common way for a software consultant to seize new accounts. But is there a red flag where a consultant may be giving away too many services for free? The worst scenario for a professional software consultant is to offer free services to the client and then never hear from them again once they no longer need their help. 

Although having the best intentions, many people will waste a consultant's time (i.e., client ignores or rejects any suggested approaches or solutions given by the consultant and seek the services of someone who will do it cheaper or will attempt to do it themselves). Small business owners especially can be challenging to work with. Some clients have a tendency to jump into projects before having adequate resources to finish what they have started, decide to go in a different direction midstream, while others simply don't want to spend any money when getting professional services. It's hard to believe, but some clients actually expect to receive free services for life. To counteract this notion, a software consultant can draw the line by offering free services within a promotional time frame and then begin charging a fee for services rendered after that time.

A good indicator of what a client's true intentions are is to monitor their activity within a specified period to see if their consultation activity bears fruit in the form of a contract. One big red flag is non-commitment on the part of the client. If they seem indecisive or vague about what they want it may be time to move on. Although there are times when a free consultation results in a paying client years later, who can wait that long? 

Less of Your Time is Wasted When You're Upfront

After being burned, some professional software consultants no longer give free consulting. They find that clients are much more willing to follow their advice when they have paid something. In order to close an account, a happy medium can be agreed upon by both parties involved as a way to build a long term relationship with highly qualified prospects. 

A software consultant's work, knowledge, skills and time are valuable. They can offer a potential client general solutions instead of addressing specific challenges. If a specific topic of discussion, troubleshooting session or other issue needs to be addressed, the consultant can inform the client of any upfront costs to receive a particular service if they need further assistance. Really, a free software consultation (if one is given) should be presented in a very similar way someone would hand out samples of a product at a grocery store. A professional consultant ideally wants clients to see how they can benefit using their services on a trial basis with a pitch leading to more extensive services which would only be available if they sign a contract with their firm. 

 Red Flags

Millions of people experienced the frustration and failures of the Obamacare website when it first launched. Because the code for the back end is not open source, the exact technicalities of the initial failings are tricky to determine. Many curious programmers and web designers have had time to examine the open source coding on the front end, however, leading to reasonable conclusions about the nature of the overall difficulties.

Lack of End to End Collaboration
The website was developed with multiple contractors for the front-end and back-end functions. The site also needed to be integrated with insurance companies, IRS servers, Homeland Security servers, and the Department of Veterans Affairs, all of whom had their own legacy systems. The large number of parties involved and the complex nature of the various components naturally complicated the testing and integration of each portion of the project.

The errors displayed, and occasionally the lack thereof, indicated an absence of coordination between the parties developing the separate components. A failed sign up attempt, for instance, often resulted in a page that displayed the header but had no content or failure message. A look at end user requests revealed that the database was unavailable. Clearly, the coding for the front end did not include errors for failures on the back end.

Bloat and the Abundance of Minor Issues
Obviously, numerous bugs were also an issue. The system required users to create passwords that included numbers, for example, but failed to disclose that on the form and in subsequent failure messages, leaving users baffled. In another issue, one of the pages intended to ask users to please wait or call instead, but the message and the phone information were accidentally commented out in the code.

While the front-end design has been cleared of blame for the most serious failures, bloat in the code did contribute to the early difficulties users experienced. The site design was heavy with Javascript and CSS files, and it was peppered with small coding errors that became particularly troublesome when users faced bottlenecks in traffic. Frequent typos throughout the code proved to be an additional embarrassment and were another indication of a troubled development process.

NoSQL Database
The NoSQL database is intended to allow for scalability and flexibility in the architecture of projects that will use it. This made NoSQL a logical choice for the health insurance exchange website. The newness of the technology, however, means personnel with expertise can be elusive. Database-related missteps were more likely the result of a lack of experienced administrators than with the technology itself. The choice of the NoSQL database was thus another complication in the development, but did not itself cause the failures.

Another factor of consequence is that the website was built with both agile and waterfall methodology elements. With agile methods for the front end and the waterfall methodology for the back end, streamlining was naturally going to suffer further difficulties. The disparate contractors, varied methods of software development, and an unrealistically short project time line all contributed to the coding failures of the website.

Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

The original article was posted by Michael Veksler on Quora

A very well known fact is that code is written once, but it is read many times. This means that a good developer, in any language, writes understandable code. Writing understandable code is not always easy, and takes practice. The difficult part, is that you read what you have just written and it makes perfect sense to you, but a year later you curse the idiot who wrote that code, without realizing it was you.

The best way to learn how to write readable code, is to collaborate with others. Other people will spot badly written code, faster than the author. There are plenty of open source projects, which you can start working on and learn from more experienced programmers.

Readability is a tricky thing, and involves several aspects:

1. Never surprise the reader of your code, even if it will be you a year from now. For example, don’t call a function max() when sometimes it returns the minimum().
2. Be consistent, and use the same conventions throughout your code. Not only the same naming conventions, and the same indentation, but also the same semantics. If, for example, most of your functions return a negative value for failure and a positive for success, then avoid writing functions that return false on failure.
3. Write short functions, so that they fit your screen. I hate strict rules, since there are always exceptions, but from my experience you can almost always write functions short enough to fit your screen. Throughout my carrier I had only a few cases when writing short function was either impossible, or resulted in much worse code.
4. Use descriptive names, unless this is one of those standard names, such as i or it in a loop. Don’t make the name too long, on one hand, but don’t make it cryptic on the other.
5. Define function names by what they do, not by what they are used for or how they are implemented. If you name functions by what they do, then code will be much more readable, and much more reusable.
6. Avoid global state as much as you can. Global variables, and sometimes attributes in an object, are difficult to reason about. It is difficult to understand why such global state changes, when it does, and requires a lot of debugging.
7. As Donald Knuth wrote in one of his papers: “Early optimization is the root of all evil”. Meaning, write for readability first, optimize later.
8. The opposite of the previous rule: if you have an alternative which has similar readability, but lower complexity, use it. Also, if you have a polynomial alternative to your exponential algorithm (when N > 10), you should use that.

Use standard library whenever it makes your code shorter; don’t implement everything yourself. External libraries are more problematic, and are both good and bad. With external libraries, such as boost, you can save a lot of work. You should really learn boost, with the added benefit that the c++ standard gets more and more form boost. The negative with boost is that it changes over time, and code that works today may break tomorrow. Also, if you try to combine a third-party library, which uses a specific version of boost, it may break with your current version of boost. This does not happen often, but it may.

Don’t blindly use C++ standard library without understanding what it does - learn it. You look at std::vector::push_back() documentation at it tells you that its complexity is O(1), amortized. What does that mean? How does it work? What are benefits and what are the costs? Same with std::map, and with std::unordered_map. Knowing the difference between these two maps, you’d know when to use each one of them.

Never call new or delete directly, use std::make_unique and [cost c++]std::make_shared[/code] instead. Try to implement usique_ptr, shared_ptr, weak_ptr yourself, in order to understand what they actually do. People do dumb things with these types, since they don’t understand what these pointers are.

Every time you look at a new class or function, in boost or in std, ask yourself “why is it done this way and not another?”. It will help you understand trade-offs in software development, and will help you use the right tool for your job. Don’t be afraid to peek into the source of boost and the std, and try to understand how it works. It will not be easy, at first, but you will learn a lot.

Know what complexity is, and how to calculate it. Avoid exponential and cubic complexity, unless you know your N is very low, and will always stay low.

Learn data-structures and algorithms, and know them. Many people think that it is simply a wasted time, since all data-structures are implemented in standard libraries, but this is not as simple as that. By understanding data-structures, you’d find it easier to pick the right library. Also, believe it or now, after 25 years since I learned data-structures, I still use this knowledge. Half a year ago I had to implemented a hash table, since I needed fast serialization capability which the available libraries did not provide. Now I am writing some sort of interval-btree, since using std::map, for the same purpose, turned up to be very very slow, and the performance bottleneck of my code.

Notice that you can’t just find interval-btree on Wikipedia, or stack-overflow. The closest thing you can find is Interval tree, but it has some performance drawbacks. So how can you implement an interval-btree, unless you know what a btree is and what an interval-tree is? I strongly suggest, again, that you learn and remember data-structures.

These are the most important things, which will make you a better programmer. The other things will follow.