The iconic software company that is based in King County Washington has been getting almost universally slammed from it's recent Los Angeles press announcement about its entry into the hardware business with the convertible laptop/tablet known as Surface.

Certainly I can see the point that it is now competing with its hardware vendors/partners. Intel has done a good job in the arena creating 'reference designs' without competing with its partners.

There is another viewpoint which seems to be ignored. The cold facts are Microsoft is a public company. This puts Microsoft in a legal position of doing the most it can to return value to its shareholders. Failure to do so means somebody is going to jail.

Microsoft has a vision, which at the end of the day is, a certain way to get enough people to see enough value to hand over their money, to fulfill their fiduciary duty.

Python and Ruby, each with roots going back into the 1990s, are two of the most popular interpreted programming languages today. Ruby is most widely known as the language in which the ubiquitous Ruby on Rails web application framework is written, but it also has legions of fans that use it for things that have nothing to do with the web. Python is a big hit in the numerical and scientific computing communities at the present time, rapidly displacing such longtime stalwarts as R when it comes to these applications. It too, however, is also put to a myriad of other uses, and the two languages probably vie for the title when it comes to how flexible their users find them.

A Matter of Personality...

That isn't to say that there aren't some major, immediately noticeable, differences between the two programming tongues. Ruby is famous for its flexibility and eagerness to please; it is seen by many as a cleaned-up continuation of Perl's "Do What I Mean" philosophy, whereby the interpreter does its best to figure out the meaning of evening non-canonical syntactic constructs. In fact, the language's creator, Yukihiro Matsumoto, chose his brainchild's name in homage to that earlier language's gemstone-inspired moniker.

Python, on the other hand, takes a very different tact. In a famous Python Enhancement Proposal called "The Zen of Python," longtime Pythonista Tim Peters declared it to be preferable that there should only be a single obvious way to do anything. Python enthusiasts and programmers, then, generally prize unanimity of style over syntactic flexibility compared to those who choose Ruby, and this shows in the code they create. Even Python's whitespace-sensitive parsing has a feel of lending clarity through syntactical enforcement that is very much at odds with the much fuzzier style of typical Ruby code.

For example, Python's much-admired list comprehension feature serves as the most obvious way to build up certain kinds of lists according to initial conditions:

a = [x**3 for x in range(10,20)]
b = [y for y in a if y % 2 == 0]

first builds up a list of the cubes of all of the numbers between 10 and 19 (yes, 19), assigning the result to 'a'. A second list of those elements in 'a' which are even is then stored in 'b'. One natural way to do this in Ruby is probably:

a = (10..19).map {|x| x ** 3}
b = a.select {|y| y.even?}

but there are a number of obvious alternatives, such as:

a = (10..19).collect do |x|
x ** 3
end

b = a.find_all do |y|
y % 2 == 0
end

It tends to be a little easier to come up with equally viable, but syntactically distinct, solutions in Ruby compared to Python, even for relatively simple tasks like the above. That is not to say that Ruby is a messy language, either; it is merely that it is somewhat freer and more forgiving than Python is, and many consider Python's relative purity in this regard a real advantage when it comes to writing clear, easily understandable code.

And Somewhat One of Performance

The consulting industry is fiercely competitive and nets between $130B and $150B a year. In fact, professional consultants earn more money than many lawyers, doctors and other professionals. 

Offering free consultations is a common way for a software consultant to seize new accounts. But is there a red flag where a consultant may be giving away too many services for free? The worst scenario for a professional software consultant is to offer free services to the client and then never hear from them again once they no longer need their help. 

Although having the best intentions, many people will waste a consultant's time (i.e., client ignores or rejects any suggested approaches or solutions given by the consultant and seek the services of someone who will do it cheaper or will attempt to do it themselves). Small business owners especially can be challenging to work with. Some clients have a tendency to jump into projects before having adequate resources to finish what they have started, decide to go in a different direction midstream, while others simply don't want to spend any money when getting professional services. It's hard to believe, but some clients actually expect to receive free services for life. To counteract this notion, a software consultant can draw the line by offering free services within a promotional time frame and then begin charging a fee for services rendered after that time.

A good indicator of what a client's true intentions are is to monitor their activity within a specified period to see if their consultation activity bears fruit in the form of a contract. One big red flag is non-commitment on the part of the client. If they seem indecisive or vague about what they want it may be time to move on. Although there are times when a free consultation results in a paying client years later, who can wait that long? 

Less of Your Time is Wasted When You're Upfront

After being burned, some professional software consultants no longer give free consulting. They find that clients are much more willing to follow their advice when they have paid something. In order to close an account, a happy medium can be agreed upon by both parties involved as a way to build a long term relationship with highly qualified prospects. 

A software consultant's work, knowledge, skills and time are valuable. They can offer a potential client general solutions instead of addressing specific challenges. If a specific topic of discussion, troubleshooting session or other issue needs to be addressed, the consultant can inform the client of any upfront costs to receive a particular service if they need further assistance. Really, a free software consultation (if one is given) should be presented in a very similar way someone would hand out samples of a product at a grocery store. A professional consultant ideally wants clients to see how they can benefit using their services on a trial basis with a pitch leading to more extensive services which would only be available if they sign a contract with their firm. 

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