Not too long ago, Apple added something phenomenal to the iPhone OS: a dashboard screen. If you have a Macintosh computer, you may be familiar with the dashboard that is available (regularly) by pressing F4. Otherwise, you can draw similarities to your Windows 7 Dashboard on the right hand side of your desktop, that shows you updates on your applications and widgets you add to it. Finding your dashboard on your iPhone is just as easy: just put your finger on the top of your iPhone screen, and drag down.

Here, in your dashboard, you will see all of the updates that has been pushed into such by your applications that desire to send you messages: things like new text messages, new updates to your subscribed magazines, your messages on payment applications. If you have reviewed a message set by an application by tapping on it, that message will automatically become deleted. However, if you don’t desire to go into the application to delete it, simply tap in the top right on the bar that categorizes that particular application, and tap again to clear all of the messages set by that application, and clear up your dashboard.

But, your dashboard isn’t all about your application. You not only get your messages, but you get important information set by default applications, such as the weather. If you don’t feel like scouting out your weather application amidst all your applications you have downloaded, simply go into your dashboard, and find out the forecast for the whole week, just by a simple swipe. Not only that, tickers for your stocks are displayed near the bottom of the dashboard.

One of the most significant developments of mankind has been the art of writing. The earliest type of writing was in the form of graffiti and paintings on rocks and walls of caves. The first people who engaged in writing are reported to have been Sumerians and the Egyptians around 3500-3200 BC.[i] Early writing of this type was in the form of cuneiform and hieroglyphics. After that, writing emerged in different styles and form per the different societies and differences in expression.

Words are magical. They have preserved records of civilizations. They express desires and dreams and thoughts. But why write at all? What was or is the motive for writing? People write for different reasons. Some write because they have something to say; something to share with others, to inform. Others write to share their feelings.

George Orwell claimed there are four main reasons why people write as depicted below:

·         Sheer Egoism: According to this concept, people write because they want to be talked about; they want to reveal their cleverness. People who are motivated by sheer egoism desire to be counted among the top crust of humanity such as scientists, artists, politicians, lawyers and successful businessmen who are always putting their thoughts in print.

Many of us who have iPhones download every interesting app we find on the App Store, especially when they’re free. They can range from a simple payment method app, to a game, to a measurement tool. But, as you may have noticed, our phones become cluttered with tons of pages that we have to swipe through to get to an app that we need on demand. However, with an update by Apple that came out not so long ago, you are able to group your applications into categories that are easily accessible, for all of you organization lovers.

To achieve this grouping method, take a hold of one of the applications you want to categorize. Take a game for example. What you want to do is press your finger on that particular application, and hold it there until all of the applications on the screen begin to jiggle. This is where the magic happens. Drag it over to another game application you want to have in the same category, and release. Your applications should now be held in a little container on your screen. However, a step ago, if you did not have another game application on the same screen, and since you can’t swipe, try putting the held game application on any application you choose, and simply remove that extra application from the list, after moving over another gaming application from a different page.

Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.

That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service.  In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.

What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again. 

To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars.  There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.