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Google for Business Training Classes in Lowell, Massachusetts

Learn Google for Business in Lowell, Massachusetts and surrounding areas via our hands-on, expert led courses. All of our classes either are offered on an onsite, online or public instructor led basis. Here is a list of our current Google for Business related training offerings in Lowell, Massachusetts: Google for Business Training

We offer private customized training for groups of 3 or more attendees.
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Google for Business Training Catalog

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Business Analysis Classes

Advanced Google Analytics Class
cost: $ 390length: 1 day(s)
Google Analytics for Businesses Class
cost: $ 390length: 1 day(s)
Introduction to Google Analytics Class
cost: $ 780length: 2 day(s)
Making Google Work for You Class
cost: $ 390length: 1 day(s)

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Software engineer/architect, System Admin ... Welcome!
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Blog Entries publications that: entertain, make you think, offer insight

Finding the Right Candidate from a Recruiters Perspective
[Mar, 23, 2017]    |
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I’ve been a technical recruiter for several years, let’s just say a long time.  I’ll never forget how my first deal went bad and the lesson I learned from that experience.  I was new to recruiting but had been a very good sales person in my previous position. I was about to place my first contractor on an assignment.  I thought everything was fine.  I nurtured and guided my candidate through the interview process with constant communication throughout.  The candidate was very responsive throughout the process.  From my initial contact with him, to the phone interview all went well and now he was completing his onsite interview with the hiring manager. 

Shortly thereafter, I received the call from the hiring manager that my candidate was the chosen one for the contract position, I was thrilled.  All my hard work had paid off.  I was going to be a success at this new game!  The entire office was thrilled for me, including my co-workers and my bosses.  I made a good win-win deal.  It was good pay for my candidate and a good margin for my recruiting firm. Everyone was happy. 

I left a voicemail message for my candidate so I could deliver the good news. He had agreed to call me immediately after the interview so I could get his assessment of how well it went.  Although, I heard from the hiring manager, there was no word from him.  While waiting for his call back, I received a call from a Mercedes dealership to verify his employment for a car he was trying to lease. Technically he wasn’t working for us as he had not signed the contract yet…. nor, had he discussed this topic with me.   I told the Mercedes office that I would get back to them.  Still not having heard back from the candidate, I left him another message and mentioned the call I just received.  Eventually he called back.  He wanted more money. 

I told him that would be impossible as he and I had previously agreed on his hourly rate and it was fine with him.  I asked him what had changed since that agreement.  He said he made had made much more money in doing the same thing when he lived in California.  I reminded him this is a less costly marketplace than where he was living in California.  I told him if he signed the deal I would be able to call the car dealership back and confirm that he was employed with us.  He agreed to sign the deal. 

3 Most Important Things Non-Programmers Should Know About Programming?
[May, 11, 2018]    |
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What are the three most important things non-programmers should know about programming?
 
Written by Brian Knapp, credit and reprint CodeCareerGenius
 
 
Since you asked for the three most important things that non-programmers should know about, and I’ve spent most of my career working with more non-programmers than programmers, I have a few interesting things that would help.
 
Number One - It Is Impossible To Accurately Estimate Software Projects
 
No matter what is tried. No matter what tool, agile approach, or magic fairy dust people try to apply to creating software… accurately predicting software project timelines is basically impossible.
 
There are many good reasons for this. Usually, requirements and feature ideas change on a daily/weekly basis. Often it is impossible to know what needs to be done without actually digging into the code itself. Debugging and QA can take an extraordinary amount of time.
 
And worst of all…
 
Project Managers are always pushing for shorter timelines. They largely have no respect for reality. So, at some point they are given estimates just to make them feel better about planning.
 
No matter how much planning and estimation you do, it will be wrong. At best it will be directionally correct +/- 300% of what you estimated. So, a one year project could actually take anywhere between 0 and 5 years, maybe even 10 years.
 
If you think I’m joking, look at how many major ERP projects that go over time and over budget by many years and many hundreds of millions of dollars. Look at the F-35 fighter jet software issues.
 
Or in the small, you can find many cases where a “simple bug fix” can take days when you thought it was hours.
 
All estimates are lies made up to make everyone feel better. I’ve never met a developer or manager who could accurately estimate software projects even as well as the local weatherman(or woman) predicts the weather.
 
Number Two - Productivity Is Unevenly Distributed
 
What if I told you that in the average eight hour work day the majority of the work will get done in a 30 minute timeframe? Sound crazy?
 
Well, for most programmers there is a 30–90 minute window where you are extraordinarily productive. We call this the flow state.
 
Being in the flow state is wonderful and amazing. It often is where the “magic” of building software happens.
 
Getting into flow can be difficult. It’s akin to meditation in that you have to have a period of uninterrupted focus of say 30 minutes to “get in” the flow, but a tiny interruption can pull you right out.
 
Now consider the modern workplace environment. Programmers work in open office environments where they are invited to distract each other constantly.
 
Most people need a 1–2 hour uninterrupted block to get 30–90 minutes of flow.
 
Take the 8 hour day and break it in half with a lunch break, and then pile in a few meetings and all of a sudden you are lucky to get one decent flow state session in place.
 
That is why I say that most of the work that gets done happens in a 30 minute timeframe. The other 7–8 hours are spent being distracted, answering email, going to meetings, hanging around the water cooler, going to the bathroom, and trying to remember what you were working on before all these distractions.
 
Ironically, writers, musicians, and other creative professionals have their own version of this problem and largely work alone and away from other people when they are creating new things.
 
Someday the programming world might catch on, but I doubt it.
 
Even if this became obvious, it doesn’t sit well with most companies to think that programmers would be paid for an 8 hour day and only be cranking out code for a few hours on a good day. Some corporate middle manager would probably get the bright idea to have mandatory flow state training where a guru came in and then there would be a corporate policy from a pointy haired boss mandating that programmers are now required to spend 8 hours a day in flow state and they must fill out forms to track their time and notify their superiors of their flow state activities, otherwise there would be more meetings about the current flow state reports not being filed correctly and that programmers were spending too much time “zoning out” instead of being in flow.
 
Thus, programmers would spent 7–8 hours a day pretending to be in flow state, reporting on their progress, and getting all their work done in 30 minutes of accidental flow state somewhere in the middle of all that flow state reporting.
 
If you think I’m joking about this, I’m not. I promise you this is what would happen to any company of more than 2 employees. (Even the ones run by programmers.)
 
Number Three - It Will Cost 10x What You Think
 
Being a programmer, I get a lot of non-programmers telling me about their brilliant app ideas. Usually they want me to build something for free and are so generous as to pay me up to 5% of the profits for doing 100% of the work.
 
Their ideas are just that good.
 
Now, I gently tell them that I’m not interested in building anything for free.
 
At that point they get angry, but a few ask how much it will cost. I give them a reasonable (and very incorrect) estimate of what it would cost to create the incredibly simple version of their app idea.
 
Let’s say it’s some number like $25,000.
 
They look at me like I’m a lunatic, and so I explain how much it costs to hire a contract programmer and how long it will actually take. For example’s sake let’s say it is $100/hr for 250 hours.
 
To be clear, these are made up numbers and bad estimates (See Number One for details…)
 
In actuality, to build the actual thing they want might cost $250,000, or even $2,500,000 when it’s all said and done.
 
Building software can be incredibly complex and expensive. What most people can’t wrap their head around is the fact that a company like Google, Apple, or Microsoft has spent BILLIONS of dollars to create something that looks so simple to the end user.
 
Somehow, the assumption is that something that looks simple is cheap and fast to build.
 
Building something simple and easy for the end user is time consuming and expensive. Most people just can’t do it.
 
So, the average person with a brilliant app idea thinks it will cost a few hundred or maybe a few thousand dollars to make and it will be done in a weekend is so off the mark it’s not worth considering their ideas.
 
And programmers are too eager to play along with these bad ideas (by making bad estimates and under charging for their time) that this notion is perpetuated to the average non-programmer.
 
So, a good rule of thumb is that software will cost 10 times as much as you think and take 10 times as long to finish.
 
And that leads to a bonus point…
 
BONUS - Software Is Never Done
 
Programmers never complete a software project, they only stop working on it. Software is never done.
 
I’ve worked at many software companies and I’ve never seen a software project “completed”.
 
Sure, software gets released and used. But, it is always changing, being updated, bugs get fixed, and there are always new customer requests for features.
 
Look at your favorite software and you’ll quickly realize how true this is. Facebook, Instagram, Google Search, Google Maps, GMail, iOS, Android, Windows, and now even most video games are never done.
 
There are small armies of developers just trying to keep all the software you use every day stable and bug free. Add on the fact that there are always feature requests, small changes, and new platforms to deal with, it’s a treadmill.
 
So, the only way out of the game is to stop working on software. At that point, the software begins to decay until it is no longer secure or supported.
 
Think about old Windows 3.1 software or maybe old Nintendo Cartridge video games. The current computers and video game consoles don’t even attempt to run that software anymore.
 
You can’t put an old video game in your new Nintendo Switch and have it “just work”. That is what happens when you think software is done.
 
When programmers stop working on software the software starts to die. The code itself is probably fine, but all the other software keeps moving forward until your software is no longer compatible with the current technology.
 
So, those are the four most important things that non-programmers should know about programming. I know you asked for only three, so I hope the bonus was valuable to you as well.
Types of Freelance Work in the IT Industry
[Mar, 29, 2014]    |
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The field of information technology is in many ways perfectly suited for entrepreneurship. Many highly successful enterprises started with a lone IT professional venturing out on their own and starting up their own company. If you have computer science skills and want to explore alternative options outside the corporate arena you should seriously consider going into business for yourself. Businesses may be more willing to hire you as a contractor rather than as a full-time worker. There are certain IT jobs that are perfect for individuals who want to be self-employed, they include:

• Working as a Consultant
Large IT departments are not as necessary for corporations as they were at the start of the internet era; this is partly due to the trend towards cloud computing. Consultants are often brought in to handle the need for tech expertise when companies downsize or eliminate their IT departments. A consultant may work for several different clients at the same time, be on call for various disciplines or be commissioned for specific projects.

• Web Entrepreneurship
The ease of building a website and the fact that web hosting is relatively affordable means that it does not take a lot of know-how to start your own online empire. You can sell products or services, or start your own online community. Another option is to start selling goods via auction sites or on sites that sell advertising space. You will need an understanding of marketing and of search engine optimization so that you can draw visitors to your site.

• Programming Apps for Mobile Devices
The future of the Internet is in mobile devices. Statistics show that much of the world will be using mobile devices and smart phones to handle their surfing needs in the near future. If you have the skills to program the apps used on these devices, you could be among those riding the wave of this trend.

It is not impossible to start an Information Technology company with very little startup capital. Getting it off the ground in terms of online visibility will require focus to detail, knowing your target market, a consistent campaign to build a client list and a solid reputation.

Smart Project Management: Best Practices of Good Managers
[Apr, 23, 2014]    |
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Smart Project Management –Best Practices of Good Managers

Project management could be one of the easiest jobs on the planet, and could also be the worst nightmare. The difference between the two extremes depends on smart management of a project. According to the project management institute, there are five phases in project management - Initiating, Planning, Executing, Monitoring & Controlling, and Closing.

Every manager has his own style of project management. But there are a lot of contributing factors that result in a successfully managed project. These factors vary from project to project, but they all contain some common elements.

1. Setting SMART Goals

Tech Life in Massachusetts

It’s no wonder that Massachusetts is a hub of major activity in information technology with a collection of 121 institutions for higher education. In 2007 Mass. impressively scored the highest of all the states in math on the National Assessments of Educational Progress. Some fun facts about Massachusest: - The first U.S.Postal zip code in Massachusetts is 01001 at Agawam. - The Boston University Bridge on Commonwealth Avenue in Boston is the only place in the world where a boat can sail under a train driving under a car driving under an airplane.
Anyone who stops learning is old, whether at twenty or eighty.  ~Henry FordYou have learned something.  That always feels at first as if you had lost something. ~H.G. Wells
other Learning Options
Software developers near Lowell have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.
Fortune 500 and 1000 companies in Massachusetts that offer opportunities for Google for Business developers
Company Name City Industry Secondary Industry
Cabot Corporation Boston Telecommunications Telephone Service Providers and Carriers
LPL Financial Boston Financial Services Personal Financial Planning and Private Banking
NSTAR Gas and Electric Company Westwood Energy and Utilities Gas and Electric Utilities
Cabot Corporation Boston Manufacturing Plastics and Rubber Manufacturing
BJ's Wholesale Club, Inc. Westborough Retail Department Stores
American Tower Corporation Boston Telecommunications Telecommunications Equipment and Accessories
Hologic, Inc. Bedford Healthcare, Pharmaceuticals and Biotech Medical Devices
Global Partners LP Waltham Retail Gasoline Stations
Northeast Utilities Boston Energy and Utilities Gas and Electric Utilities
Liberty Mutual Holding Company Boston Financial Services Insurance and Risk Management
Staples Inc. Framingham Computers and Electronics Office Machinery and Equipment
Thermo Fisher Scientific Inc. Waltham Healthcare, Pharmaceuticals and Biotech Medical Devices
Hanover Insurance Group, Inc. Worcester Financial Services Insurance and Risk Management
The TJX Companies, Inc. Framingham Retail Department Stores
Iron Mountain, Inc. Boston Software and Internet Data Analytics, Management and Storage
Massachusetts Mutual Financial Group Springfield Financial Services Insurance and Risk Management
Beacon Roofing Supply, Inc. Peabody Manufacturing Concrete, Glass, and Building Materials
Raytheon Company Waltham Software and Internet Software
Analog Devices, Inc. Norwood Computers and Electronics Consumer Electronics, Parts and Repair
Biogen Idec Inc. Weston Healthcare, Pharmaceuticals and Biotech Biotechnology
Boston Scientific Corporation Natick Healthcare, Pharmaceuticals and Biotech Medical Supplies and Equipment
PerkinElmer, Inc. Waltham Computers and Electronics Instruments and Controls
State Street Corporation Boston Financial Services Trust, Fiduciary, and Custody Activities
EMC Corporation Hopkinton Computers and Electronics Networking Equipment and Systems

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the hartmann software group advantage
why take Google for Business Training with the hartmann software group?
A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

  • Learn from the experts.
    1. We have provided software development and other IT related training to many major corporations in Massachusetts since 2002.
    2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
  • Discover tips and tricks about Google for Business programming
  • Get your questions answered by easy to follow, organized Google for Business experts
  • Get up to speed with vital Google for Business programming tools
  • Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
  • Prepare to hit the ground running for a new job or a new position
  • See the big picture and have the instructor fill in the gaps
  • We teach with sophisticated learning tools and provide excellent supporting course material
  • Books and course material are provided in advance
  • Get a book of your choice from the HSG Store as a gift from us when you register for a class
  • Gain a lot of practical skills in a short amount of time
  • We teach what we know…software
  • We care…
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