As the cloud buzz is getting louder with every passing day you are tempted to take the big leap into the cloud but may have restrained yourself paranoid by ad infinitum cloud security discussions floating on the web. No one can deny the fact that your data is the lifeblood your business. So, undoubtedly its security is of paramount importance for survival of your business.  As cloud computing is a paradigm shift from the traditional ways of using computing resources, you must understand its practical security aspects.

Is Cloud Computing Safe?

There can’t be a binary answer (Yes or No) to this question. But with my experience and as an authority on the subject I can tell you that technologies enabling Cloud services are not in any way less secure than the traditional or on-premise hosting model.  Also, with the evolution of technology, the cloud providers are getting matured and almost all the providers are offering built-in security, privacy, data backups and risk management as a part of their core service.If you are not a big IT company then you must ask yourself:

·         Can an on-premise solution or a traditional hosting provider match the same level of standard security and privacy requirement as provided by the specialist cloud provider whose core competency lies in providing state of the art security and privacy?

I suspect that many of you are familiar with the term "hard coding a value" whereby the age of an individual or their location is written into the condition (or action) of a business rule (in this case) as shown below:

if customer.age > 21 and customer.city == 'denver'

then ...

Such coding practices are perfectly expectable provided that the conditional values, age and city, never change. They become entirely unacceptable if a need for different values could be anticipated. A classic example of where this practice occurred that caused considerable heartache in the IT industry was the Y2K issue where dates were updated using only the last 2 digits of a four digit number because the first 2 digits were hard-coded to 19 i.e. 1998, 1999. All was well provided that the date did not advance to a time beyond the 1900’s since no one could be certain of what would happen when the millennia arrived (2000). A considerably amount of work (albeit boring) and money, approximately $200 billion, went into revising systems by way of software rewrites and computer chip replacements in order to thwart any detrimental outcomes. It is obvious how a simple change or an assumption can have sweeping consequences.

You may wonder what Y2K has to do with Business Rule Management Systems (BRMS). Well, what if we considered rules themselves to be hard-coded. If we were to write 100s of rules in Java, .NET or whatever language that only worked for a given scenario or assumption, would that not constitute hard-coded logic? By hard-coded, we obviously mean compiled. For example, if a credit card company has a variety of bonus campaigns, each with their own unique list of rules that may change within a week’s time, what would be the most effective way of writing software to deal with these responsibilities?

Applications are becoming more and more sophisticated as languages such as Python open the doors to the world of programming for people who have the creative vision but always felt actually writing code was beyond their grasp.

A large part of any programs success is based on how well it can react to the events which it has been programmed to understand and listen for.

A good example of an event would be when the user clicks a button on the applications window. What happens when that button is clicked?

Well, the first thing that happens is the operating system sends out a message to let any listening software know that the button was clicked. Next, your application needs to do something in response to that event.

Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.