Information Technology (IT) tools are here to support your business in the global market. Effective communication is key for IT and business experts to collaborate effectively in search of solutions. Consulting, reaching out for help to a third-party, can bridge the gap between your business marketing experts and IT operations experts, especially with the emergence of big data analytics and its implication on the global market. Having the right consultants equipped with business knowledge and data technology expertise can make a difference.

Your marketing organization is probably familiar with digital tools and conducting global research. Its results can uncover the journey customers take to purchase your products or use your services. It can highlight the pain points and frictions that prevent their experiences with you to be delightful and amazing. Armed with this knowledge and beautiful compelling presentations, marketing executives expect that IT operations leaders will translate these insights into actions.

But people in IT operations are too involved in meeting key performance indicators that have nothing to do with the end customers. Meeting requirements of faster and cheaper don't translate very well into customer satisfaction. A classic breakdown in communication is described in a Harvard Business Review article, “A Technique to Bridge the Gap Between Marketing and IT.” The author goes on to describe how a new CIO at a bank found IT to be focused on the internal organization as their customers, rather than the real end customer. Moreover, no one was looking at the incident reports which clearly showed that incidents were increasing. And nobody looked at what these incidents were doing to the bank’s customers. The startling and scary numbers of incidents were caught and addressed and brought down from 1,000 to 600 or (40%) and later to 450 per week.

Surprisingly, these type of seemingly isolated scenarios are still being discovered within organizations presently, sometimes internally, and through third party insights such as consultants.  By engaging consultants to provide a perspective based on what they’ve experienced before, they can often bring new and innovative ideas or possible challenges to the table that an internal processes probably wouldn’t have been able to see on their own.  Often, third party input can help to provide the translation needed to go from marketing research results into actions that IT operations can understand and make sense in their high-performance culture. When companies understand and use this knowledge to reassess how to improve their customer experiences, they work backward from what customers want to achieve significantly higher improvements. 

IT and business management are more and more being asked to move away from their traditional roles, such as IT being the "technology infrastructure gatekeeper", and instead become enablers across the enterprise of effective collaboration, big data consumers, and key players in driving desired business outcomes. Marketing leaders look to technology as a way to facilitate the customer's journey and his positive experience of it, bring more clients, and meet increasingly higher loyalty goals. They rely on IT projects to enable big data-based behavioral targeting anywhere in the global market. This means projects to analyze search engine results, improve website personalization and optimization, and building of mobile applications for a more personal experience. All these are projects that consultants with their communication, consulting and technical expertise are well prepared to help in order to bridge the expectation gap between IT and other business organizations.

In order to meet these 21st-century business challenges, Information Technology organizations have been transitioning from waterfall stage-gate project management approaches to agile development. The stage-gate method applies a step-by-step approach where waiting, reviewing and approving are required before moving to the next step in the project. Agile management emphasizes collaboration, no decision hierarchies, and few people roles for making quick, customer-focused small changes over time to deliver solutions that delight and amaze customers. Agile development has allowed many businesses to respond quickly to changing customer desires and expectations. But moving to continuous delivery is a struggle requiring focused, dedicated teams that are not well suited to the traditional matrix organization where people are resources whose time must be "chopped" into many pieces and shared among many projects. Agile teams meet frequently as often as daily but never waiting more than a week to do so.

Marketing people are externally focused. IT people are internally focused. The first works with customer emotions. The second works to increase efficiency. Big data analytic tools are used by the first and supported by the second. Consultants can be the glue that helps both come together in effective collaborations that deliver positive business outcomes in both global and local markets.

Over time, companies are migrating from COBOL to the latest standard of C# solutions due to reasons such as cumbersome deployment processes, scarcity of trained developers, platform dependencies, increasing maintenance fees. Whether a company wants to migrate to reporting applications, operational infrastructure, or management support systems, shifting from COBOL to C# solutions can be time-consuming and highly risky, expensive, and complicated. However, the following four techniques can help companies reduce the complexity and risk around their modernization efforts. 

All COBOL to C# Solutions are Equal 

It can be daunting for a company to sift through a set of sophisticated services and tools on the market to boost their modernization efforts. Manual modernization solutions often turn into an endless nightmare while the automated ones are saturated with solutions that generate codes that are impossible to maintain and extend once the migration is over. However, your IT department can still work with tools and services and create code that is easier to manage if it wants to capitalize on technologies such as DevOps. 

Narrow the Focus 

Most legacy systems are incompatible with newer systems. For years now, companies have passed legacy systems to one another without considering functional relationships and proper documentation features. However, a detailed analysis of databases and legacy systems can be useful in decision-making and risk mitigation in any modernization effort. It is fairly common for companies to uncover a lot of unused and dead code when they analyze their legacy inventory carefully. Those discoveries, however can help reduce the cost involved in project implementation and the scope of COBOL to C# modernization. Research has revealed that legacy inventory analysis can result in a 40% reduction of modernization risk. Besides making the modernization effort less complex, trimming unused and dead codes and cost reduction, companies can gain a lot more from analyzing these systems. 

Understand Thyself 

For most companies, the legacy system entails an entanglement of intertwined code developed by former employees who long ago left the organization. The developers could apply any standards and left behind little documentation, and this made it extremely risky for a company to migrate from a COBOL to C# solution. In 2013, CIOs teamed up with other IT stakeholders in the insurance industry in the U.S to conduct a study that found that only 18% of COBOL to C# modernization projects complete within the scheduled period. Further research revealed that poor legacy application understanding was the primary reason projects could not end as expected. 

Furthermore, using the accuracy of the legacy system for planning and poor understanding of the breadth of the influence of the company rules and policies within the legacy system are some of the risks associated with migrating from COBOL to C# solutions. The way an organization understands the source environment could also impact the ability to plan and implement a modernization project successfully. However, accurate, in-depth knowledge about the source environment can help reduce the chances of cost overrun since workers understand the internal operations in the migration project. That way, companies can understand how time and scope impact the efforts required to implement a plan successfully. 

Use of Sequential Files 

Companies often use sequential files as an intermediary when migrating from COBOL to C# solution to save data. Alternatively, sequential files can be used for report generation or communication with other programs. However, software mining doesn’t migrate these files to SQL tables; instead, it maintains them on file systems. Companies can use data generated on the COBOL system to continue to communicate with the rest of the system at no risk. Sequential files also facilitate a secure migration path to advanced standards such as MS Excel. 

Modern systems offer companies a range of portfolio analysis that allows for narrowing down their scope of legacy application migration. Organizations may also capitalize on it to shed light on migration rules hidden in the ancient legacy environment. COBOL to C# modernization solution uses an extensible and fully maintainable code base to develop functional equivalent target application. Migration from COBOL solution to C# applications involves language translation, analysis of all artifacts required for modernization, system acceptance testing, and database and data transfer. While it’s optional, companies could need improvements such as coding improvements, SOA integration, clean up, screen redesign, and cloud deployment.

Although reports made in May 2010 indicate that Android had outsold Apple iPhones, more recent and current reports of the 2^nd quarter of 2011 made by National Purchase Diary (NPD) on Mobile Phone Track service, which listed the top five selling smartphones in the United States for the months of April-June of 2011, indicate that Apple's iPhone 4 and iPhone 3GS outsold other Android phones on the market in the U. S. for the third calendar quarter of 2011. This was true for the previous quarter of the same year; The iPhone 4 held the top spot.  The fact that the iPhone 4 claimed top spot does not come as a surprise to the analysts; rather, it is a testament to them of how well the iPhone is revered among consumers. The iPhone 3GS, which came out in 2009 outsold newer Android phones with higher screen resolutions and more processing power. The list of the five top selling smartphones is depicted below:

1. Apple iPhone 4
2. Apple iPhone 3GS
3. HTC EVO 4G
4. Motorola Droid 3
5. Samsung Intensity II[1]

Apple’s iPhone also outsold Android devices7.8:1 at AT&T’s corporate retail stores in December. A source inside the Apple company told The Mac Observer that those stores sold some 981,000 iPhones between December 1st and December 27^th 2011, and that the Apple device accounted for some 66% of all device sales during that period (see the pie figure below) . Android devices, on the other hand, accounted for just 8.5% of sales during the same period.

According to the report, AT&T sold approximately 981,000 iPhones through AT&T corporate stores in the first 27 days of December, 2011 while 126,000 Android devices were sold during the same period. Even the basic flip and slider phones did better than Android, with 128,000 units sold.[2] However, it is important to understand that this is a report for one particular environment at a particular period in time. As the first iPhone carrier in the world, AT&T has been the dominant iPhone carrier in the U.S. since day one, and AT&T has consistently claimed that the iPhone is its best selling device.

Chart courtesy of Mac Observer: http://www.macobserver.com/tmo/article/iphone_crushes_android_at_att_corporate_stores_in_december/

A more recent report posted in ismashphone.com, dated January 25 2012, indicated that Apple sold 37 million iPhones in Q4 2011.  It appears that the iPhone 4S really helped take Apple’s handset past competing Android phones. According to research firm Kantar Worldpanel ComTech, Apple’s U.S. smartphone marketshare has doubled to 44.9 percent.[3] Meanwhile, Android marketshare in the U.S. dropped slightly to 44.8 percent. This report means that the iPhone has edged just a little bit past Android in U.S. marketshare. This is occurred after Apple’s Q1 2012 conference call, which saw themselling 37 million handsets. Meanwhile, it’s reported that marketers of Android devices, such as Motorola Mobility, HTC and Sony Ericsson saw drops this quarter.

If you are a software developer looking for a slight change, then you have several options available. The process of software development requires multiple types of resources. A software developer performs the construction and delivery of software programs. An experienced software developer gains business knowledge, analytical skills, team management skills and communication skills. All of these skills can be used to divert your development career into a related and slightly varied role in software development.

Production Support Engineer
A developer can easily switch to the role of a Production Support Engineer. This role entails working with customers and technical teams to report, track and resolve production issues. For some, this might be an exciting opportunity to see the software application from a user’s point of view.

Engineering Manager
If you have experience in leading a team of developers, you could take the role of an Engineering Manager. This role requires managing a bigger team of developers. The Engineering Manager is also responsible for ensuring the delivery of software products and meeting the deadlines set by Product Management. You will get the opportunity to develop software, if you are inclined to do so. However, you will also take new responsibilities such as performance management, infrastructure management and vendor management.

Partner Engineer
This role requires some amount development as well as coordination with partners such as vendors and customers. The job of a Partner Engineer is to act as a middleman to help the integration of services with partners via application programming interfaces (APIs). For example, companies such as Twitter and Facebook employ Partner Engineers to integrate their services with customer websites.

Systems Analyst
Many companies offer developers with an opportunity to switch to Analyst roles. This role involves analyzing system requirements by working with business and technical teams. Many Systems Analysts also work on reviewing, developing and testing application code. This role is suitable for developers with strong analytical skills.

QA Automation Engineer
This role is responsible for automating test cases with the help of tools such as Java, Ruby and Selenium. This role is ideal for people with prior development experience. QA Automation Engineers work with developers and product managers to define test cases, and to automate and run the test cases. In this role, you will get the opportunity to work on back-end as well as front-end automation tasks. You will remain in touch with programming languages as well as database technologies.

Database Analyst
Most people gain significant amount of knowledge on databases while working as a software developer. This will help you to switch your role into a Database Analyst. A Database Analyst analyzes database issues, reviews performance problems, writes database scripts and runs queries. This role also provides a path to become a Database Administrator, if you are interested.

Deployment Engineer
This role is responsible for deploying the code developed by software engineers. You may not be developing application programs in this role. However, you will be responsible for code deployments, pushing the code into test and production environments.

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