Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Evolving technologies become fun due to the immense advantages and features they bring with them. Fighting change though is human and while we may initially resist such changes, it is always better to accept them to our advantage.

Switching to HTML 5 is one such change we need to be ready for and there are at least 8 reasons why we should be doing so which are explained later in the article.

Earlier HTML was mainly used only for Web content development. But with the arrival of HTML 5, there would be a radical shift in that it would be used more and more for the development of many of the client side applications as well. The advantages straight away are that CSS as well as JavaScript become free due to the open architecture environment. HTML 5 is also pretty light and has a much easier code to read, making it convenient for devices like smart phones and tablets running on batteries to use the applications.

The 8 reasons mentioned above are as under:

A whole new world was thrown wide open with the advent of the concept of open source. The biggest advantage of open source projects is the easy availability of the source code and also the rights to tweak it or modify the code as we deem fit.

Listed below are some top open source projects that are making waves with their innovative ideas at this moment.

ProjectLibre

Project Libre is the open source replacement of Microsoft Project. It was one among the top 10 open source projects of 2013. With over 6 million downloads; it has most certainly captured the imagination of people around the world. Details of project Libre could be found at http://www.projectlibre.org/ . Project Libre has separate release for mainframes. It also has a web based version which further increases its overall appeal. One of the main advantages is that it has a list of tasks that can be tracked to closure. It can also be used in conjunction with LibreOffice to provide a great set of tools to the team leaders.

Diaspora

Once again Java tops C as the number one sought after programming language on the internet.  According TIOBE Programming Community Index for February 2013 and five search engines: Google, Bing, Yahoo!, Wikipedia, Amazon, YouTube and Baidu, Java regained its position after being bumped by C in May 2012.

Despite the recent urging by the U.S. Department of Homeland Security of computer users to disable or uninstall Java due to a flaw in Runtime Environment (JRE) 7, Java, has increased its market share of all languages by (+2.03%) in the past six months. The jump in Java’s popularity does not come as a surprise as the Android OS claims massive success in the mobile space.  The top twelve programming languages listed in the index are:

1.  Java
2.  C
3.  Objective-C 
4.  C++
5.  C#
6.  PHP
7.  Python
8.  (Visual) Basic
9.  Perl
10.  Ruby
11. Java Script
12. Visual Basic.NET

Also rising, Python and PHP which are competing to becoming the most popular interpreted language.