A business rule is the basic unit of rule processing in a Business Rule Management System (BRMS) and, as such, requires a fundamental understanding. Rules consist of a set of actions and a set of conditions whereby actions are the consequences of each condition statement being satisfied or true. With rare exception, conditions test the property values of objects taken from an object model which itself is gleaned from a Data Dictionary and UML diagrams. See my article on Data Dictionaries for a better understanding on this subject matter.

A simple rule takes the form:

if condition(s)

then actions.

An alternative form includes an else statement where alternate actions are executed in the event that the conditions in the if statement are not satisfied:

if condition(s)

then actions

else alternate_actions

It is not considered a best prectice to write rules via nested if-then-else statements as they tend to be difficult to understand, hard to maintain and even harder to extend as the depth of these statements increases; in other words, adding if statements within a then clause makes it especially hard to determine which if statement was executed when looking at a bucket of rules. Moreoever, how can we determine whether the if or the else statement was satisfied without having to read the rule itself. Rules such as these are often organized into simple rule statements and provided with a name so that when reviewing rule execution logs one can determine which rule fired and not worry about whether the if or else statement was satisfied. Another limitation of this type of rule processing is that it does not take full advantage of rule inferencing and may have a negative performance impact on the Rete engine execution. Take a class with HSG and find out why.

Rule Conditions

The RSS feed, which commonly stands for Really Simple Syndication, is an internet protocol that helps spread the availability of frequently published or updated Internet content.

RSS Benefits for an Internet Content Provider or Blogger
The use of an RSS feed saves immeasurable time for a content provider. When an interested person subscribes to an RSS feed, the owner of that feed now has a way to reach large numbers of people without having to resort to spamming techniques. The RSS feed also allows a content provider to send the requested topical information without specifically asking, every time, to those people who have subscribed. The content provider uses a program, written in XML code to make the information they post available to each person that has requested a subscription to that particular RSS feed.

RSS Benefits for the Average Internet User
The Internet grows larger by the minute. It is easy for a person to have information overload. The use of an RSS feed gives an individual more control over what information they see while on the Internet. It is also very useful for anyone that wants to stay up to date. Subscribing to the RSS feed for a topic of interest automatically provides the subscriber continued availability of the latest information on that topic. The Internet user relies on a small program called an RSS Feeder to gather the information on the RSS feeds to which they have subscribed.

Most browsers these days have built in RSS readers making that gathering the desired information easier than ever to accomplish. Joining an RSS feed is a very simple thing to accomplish.
 

RSS Benefits for Small Businesses

More and more Small Business owners are adapting targeted online marketing campaigns such as RSS Feeds in order to provide relevant content to new and existing customers. Maintaining web content such as:  company news; contests; promotional events; related articles; notifications; product launches; directories; and newsletters are examples of ways of staying in touch with customers in any niche market.  As search engines retrieve information from RSS Feeds and content is syndicated to other websites, chances of increased traffic are inevitable.  For active websites, RSS feeds are invaluable tools for small business owners.

USA.gov Updates: News and Features

Search for RSS feeds (search topics)

Welcome to Google Reader (find and keep track of interesting stuff on the web.)

NPR public radio station (popular, news, program and topics RSS feeds)

RSS in Plain English (video)

10 Helpful Uses of RSS Feeds for Marketing

Incorporate Google RSS feeds onto your site

Adding RSS Content on Yahoo

Recently, I asked my friend, Ray, to list those he believes are the top 10 most forward thinkers in the IT industry.  Below is the list he generated. 

Like most smart people, Ray gets his information from institutions such as the New York Times, the Wall Street Journal, the Huffington Post, Ted Talks ...  Ray is not an IT expert; he is, however, a marketer: the type that has an opinion on everything and is all too willing to share it.  Unfortunately, many of his opinions are based upon the writings/editorials of those attempting to appeal to the reading level of an 8th grader.  I suppose it could be worse.  He could be referencing Yahoo News, where important stories get priority placement such as when the voluptuous Kate Upton holds a computer close to her breasts.

Before you read further, note that missing from this list and not credited are innovators: Bill Joy, Dennis Ritchie, Linus Torvalds, Alan Turing, Edward Howard Armstrong, Peter Andreas Grunberg and Albert Fent, Gottfried Wilhelm Leibniz/Hermann Grassmann ... You know the type:  the type of individual who burns the midnight oil and rarely, if ever, guffaws over their discoveries or achievements.

There has been and continues to be a plethora of observational studies by different researchers in the publishing industry focused on how e-books have affected hard-copy book sales. Evidence from these studies has indicated that there is a significant and monumental shift away from hard-copy books to e-books.[1]These findings precipitate fears that hard-copy books might become more expensive in the near future as they begin to be less available.  This scenario could escalate to the point where only collectors of hard-copy books are willing to pay the high price for ownership.

The founder of Amazon, Jeff Bezos, made a statement in July 2010 that sales of digital books had significantly outstripped U.S. sales of hard-copy. He claimed that Amazon had sold 143 digital books for its e-reader, the Kindle, for every 100 hard-back books over the past three months. The pace of this change was unprecedented;  Amazon said that in the four weeks of June 2010, the rate of sales had reached 180 e-books for every 100 hard-backs sold. Bezos said sales of the Kindle and e-books had reached a "tipping point", with five authors including Steig Larsson, the writer of Girl with a Dragon Tattoo, and Stephenie Meyer, who penned the Twilight series, each selling more than 500,000 digital books.[2] Earlier in July 2010, Hachette said that James Patterson had sold 1.1m e-books to date.

According to a report made by Publishers Weekly, for the first quarter of 2011, e-book sales were up 159.8%; netting sales of $233.1 million. Although adult hard-cover and mass market paperback hard-copies had continued to sell, posting gains in March, all the print segments had declined for the first quarter with the nine mass market houses that report sales. Their findings revealed a 23.4% sales decline, and that children’s paper-back publishers had also declined by 24.1%.[3] E-book sales easily out-distanced mass market paperback sales in the first quarter of 2011 with mass market sales of hard-copy books falling to $123.3 million compared to e-books’ $233.1 million in sales.

According to .net sales report by the March Association of American Publishers (AAP) which collected data and statistics from 1,189 publishers, the adult e-Book sales were $282.3 million in comparison to adult hard-cover book sales which counted $229.6 million during the first quarter of 2012. During the same period in 2011, eBooks revenues were $220.4 million.[4] These reports indicate a disconcerting diminishing demand for hard-copy books.