Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

The interpreted programming language Python has surged in popularity in recent years. Long beloved by system administrators and others who had good use for the way it made routine tasks easy to automate, it has gained traction in other sectors as well. In particular, it has become one of the most-used tools in the discipline of numerical computing and analysis. Being put to use for such heavy lifting has endowed the language with a great selection of powerful libraries and other tools that make it even more flexible. One upshot of this development has been that sophisticated business analysts have also come to see the language as a valuable tool for those own data analysis needs.

Greatly appreciated for its simplicity and elegance of syntax, Python makes an excellent first programming language for previously non-technical people. Many business analysts, in fact, have had success growing their skill sets in this way thanks to the language's tractability. Long beloved by specialized data scientists, the iPython interactive computing environment has also attracted great attention within the business analyst’s community. Its instant feedback and visualization options have made it easy for many analysts to become skilled Python programmers while doing valuable work along the way.

Using iPython and appropriate notebooks for it, for example, business analysts can easily make interactive use of such tools as cohort analysis and pivot tables. iPython makes it easy to benefit from real-time, interactive researches which produce immediately visible results, including charts and graphs suitable for use in other contexts. Through becoming familiar with this powerful interactive application, business analysts are also exposing themselves in a natural and productive way to the Python programming language itself.

Gaining proficiency with this language opens up further possibilities. While interactive analytic techniques are of great use to many business analysts, being able to create fully functioning, independent programs is of similar value. Becoming comfortable with Python allows analysts to tackle and plumb even larger data sets than would be possible through an interactive approach, as results can be allowed to accumulate over hours and days of processing time.

This ability can sometime allow business analysts to address the so-called "Big Data" questions that can otherwise seem the sole province of specialized data scientists. More important than this higher level of independence, perhaps, is the fact that this increased facility with data analysis and handling allows analysts to communicate more effectively with such stakeholders. Through learning a programming language which allows them to begin making independent inroads into such areas, business analysts gain a better perspective on these specialized domains, and this allows them to function as even more effective intermediaries.

Related:

Who Are the Main Players in Big Data?

Many of us who have iPhones download every interesting app we find on the App Store, especially when they’re free. They can range from a simple payment method app, to a game, to a measurement tool. But, as you may have noticed, our phones become cluttered with tons of pages that we have to swipe through to get to an app that we need on demand. However, with an update by Apple that came out not so long ago, you are able to group your applications into categories that are easily accessible, for all of you organization lovers.

To achieve this grouping method, take a hold of one of the applications you want to categorize. Take a game for example. What you want to do is press your finger on that particular application, and hold it there until all of the applications on the screen begin to jiggle. This is where the magic happens. Drag it over to another game application you want to have in the same category, and release. Your applications should now be held in a little container on your screen. However, a step ago, if you did not have another game application on the same screen, and since you can’t swipe, try putting the held game application on any application you choose, and simply remove that extra application from the list, after moving over another gaming application from a different page.