Big data is now in an incredibly important part of how many major businesses function. Data analysis, or the finding of facts from large volumes of data, helps businesses make many of their important decisions. Companies that conduct business on a national or international scale rely on big data in order to plot the general direction of their business. The concept of big data can be very confusing due to the sheer scale of information involved.  By following a few simple guidelines, even the layman can understand big data and its impacts on everyday life.

What Exactly is Big Data?

Just about everyone can understand the concept of data. Data is information, and information is everywhere in the modern world. Anytime you use any piece of technology you are making use of data. Anytime you read a book, skim the newspaper or listen to music you are also making use of data. Your brain interprets and organizes data constantly from your senses and your thoughts.

Big data, much like its name infers, simply describes this same data on a large sale. The internet allowed the streaming, sharing and collecting of data on a scale never before imaginable and storage technology has allowed ever increasing hoards of data to be accumulated. In order for something to be considered “big data” it must be at least 10 terabytes or more of information. To put that in perspective, consider that 10 terabytes represents the entire printed collection of material in the Library of Congress. What’s even more remarkable is that many businesses work with far more than the minimum 10 terabytes of data. UPS stores over 16 petabytes of data about its packages and customers. That’s 16,000 terabytes or the equivalent to 1,600 printed libraries of congress. The sheer amount of that data is nearly impossible for a human to comprehend, and analysis of this data is only possible with computers.

How do Big Data Companies Emerge?

All of this information comes from everywhere on the internet. The majority of the useful data includes customer information, search engine logs, and entries on social media networks to name a few. This data is constantly generated by the internet at insane rates. Specified computers and software programs are created and operated by big data companies that collect and sort this information. These programs and hardware are so sophisticated and so specialized that entire companies can be dedicated to analyzing this data and then selling it to other companies. The raw data is distilled down into manageable reports that company executives can make use of when handling business decisions.

The Top Five:

These are the five biggest companies, according to Forbes, in the business of selling either raw data reports or analytics programs that help companies to compile their own reports.

1. Splunk
Splunk is currently valued at $186 million.  It is essentially a program service that allows companies to turn their own raw data collections into usable information.

2. Opera Solutions
Opera Solutions is valued at $118 million. It serves as a data science service that helps other companies to manage the raw data that pertains to them. They can offer either direct consultation or cloud-based service.

3. Mu Sigma
Mu Sigma is valued at $114 million.  It is a slightly smaller version of Opera Solutions, offering essentially the same types of services.

4. Palantir
Palantir is valued at $78 million.  It offers data analysis software to companies so they can manage their own raw data analysis.

5. Cloudera
Cloudera is valued at $61 million.  It offers services, software and training specifically related to the Apahce Hadoop-based programs.

The software and services provided by these companies impact nearly all major businesses, industries and products. They impact what business offer, where they offer them and how they advertise them to consumers. Every advertisement, new store opening or creation of a new product is at least somewhat related to big data analysis. It is the directional force of modern business.

Sources:
http://www.sas.com/en_us/insights/big-data/what-is-big-data.html

http://www.forbes.com/sites/gilpress/2013/02/22/top-ten-big-data-pure-plays/

http://www.whatsabyte.com/

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How to Keep On Top Of the Latest Trends in Information Technology

One of the most recent updates to the iPhone, and more specifically the operating system that is packaged with the iPhone, iOS, brought one of the most fantastic and phenomenal updates ever: an update to Maps. Maps has been used as an application that provides an easy way to find routes, and (obviously) maps about certain areas, businesses in the local vicinity, and also leaving pins on favorited locations, or pins where you have explored, and for many other reasons. However, although Maps has always been a great way to travel with, it has always been redundant to travel with, also. When you used Maps a while ago, you had to route your map, and then manually click each next button as you reached each turn or freeway exit, and the like. So, if you had to turn left on a certain street, you had to tell your phone you had done so, so it would give you the next directions. As a result, it could become very dangerous to always have your phone out, looking at it, while you are on a high-speed freeway. But, the newest update solved that, and brought a great amount of new features.

Using Maps GPS

Using Maps is as easy as it gets. Most of the time, when you are using Maps, you are using it to search for a location, and finding a way to get there. To start off, let’s search for the nearest mall, and routes to get there. Simply search a nearby mall you know about, or search the general word “mall” by tapping on the top text box, and typing in mall, and searching. Pins will drop down on the screen, and locating the mall by zooming into certain streets and locations will help you find the mall you want. Once you find the mall you desire to go to, click on the blue arrow, and scroll down, and tap on the button that says “Directions To Here.”

As a result of tapping on that particular button, a new window should show up asking where your starting location is. On default, this location is your current location; if it is anything else, simply type in the starting location into the top address bar, such as your house. Once you are ready to go, tap on route, and you should be ready to go. Well, not exactly. One of the best features that has been implemented in the new system is suggested routes, and alternative routes. If you don’t like to drive on certain streets, or roads, the system provides you with different methods to get to your destination, which may avoid a road you don’t feel like driving on that certain day, or time, or you simply don’t want to take the freeway. It’s all okay, as Maps provides you with many different routes to take. Once you find the route you want (by tapping on the certain route’s outline), click start, and you should be ready to go. Make sure you turn up your volume so you can hear the directions!

Maps for Alternative Transportation

There are a lot of articles you will find on the internet that talk about the tenants of having a successful professional career. From soft-skills to job relevant skills, there is an unending list of the do’s and don’ts for establishing a great career. However, a successful career in information technology commands some specific efforts and focus. As a result, it is critical to focus on these 4 key tenants that can help you establish a promising and successful career in Information Technology.

·         Be Multi-lingual– This is the analogy of Steve Job’s famous quote ‘Stay Hungry, Stay Foolish’ as it applies to Information Technology. Gone are the days when you could train yourself on a specific programming language say Java or C++ and code your way to a successful career. The best programmers of today and tomorrow are pushing the limits and becoming experts in one of more languages. Knowing more than one programming language instantly makes you more employable since you can add value to multiple projects that require different languages. If you need proof, IT professionals knowing more than one language can attract a salary premium of £10,000 . Additionally, there is no telling how dynamic technology is and by being open to constantly learning new languages you will position yourself to get technology jobs that did not exist a few years ago

·         Go Beyond the ‘How’, Focus On ‘Why’: A common theme with most information technology professionals is their ability to figure out the HOW or, in other words, applying their technical know-how in achieving the solution to a problem. This is especially true when you are working for a service based IT organization where your key job is to develop a solution for the client’s business problem. Yes, you are and will get paid to be good at the ‘How’ but to advance a career in IT; it will help you immensely to also start focussing on the ‘Why’. This stems from a famous quote by Einsten “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it”. In essence, spend time in understanding ‘Why’ are your trying to solve the problem before you get down with figuring out the ‘How’ part. The reasons for developing this mindset are two-fold. One, you will instantly distinguish yourself from thousands of other IT peers who are content with the ‘How’ part. Two, there is a good chance that you want to get ahead in your career not only as a programmer but as a system architect or a business solution consultant. This is where the habit of asking the right questions pertaining to why a certain IT solution is requires will help you build the right solution.

·         Focus on the impact and results (Financial impact):This may not apply to IT professionals who are early in their careers but is paramount for senior IT professionals. For the most part, IT departments are required to make sure that the systems and the solutions function as desired and help the business run efficiently. In other words, the key metric for success for most IT professionals is being extremely good at technology, languages and Quality Assurance. However, the times are changing! No longer is the Chief Information Officer (CIO) in charge of making IT decisions. With organizations closely guarding the ROI of their investment in technology, CIOs are increasingly required to be cognizant of the financial benefits of technology so that they can justify the spending on IT. No wonder than that CFOs are increasingly pressurizing CIOs to get their act together

The mainstay of a corporation is the data that it possesses. By data, I mean its customer base, information about the use of its products, employee roles and responsibilities, the development and maintenance of its product lines, demographics of supporters and naysayers, financial records, projected sales ... It is in the organization of this data that advancements to the bottom line are often realized i.e. the nuggets of gold are found. Defining what is important, properly cataloging the information, developing a comprehensive protocol to access and update this information and discerning how this data fits into the corporate venacular is basis of this data organization and may be the difference between moving ahead of the competition or being the one to fall behind.

Whenever we attempt to develop an Enterprise Rule Application, we must begin by harvesting the data upon which those rules are built. This is by no means an easy feat as it requires a thorough understanding of the business, industry, the players and their respective roles and the intent of the application. Depending upon the scope of this undertaking, it is almost always safe to say that no one individual is completely knowledgeable to all facets needed to comprise the entire application.

The intial stage of this endeavor is, obviously, to decide upon the intent of the application. This requires knowledge of what is essential, what is an add-on and which of all these requirements/options can be successfully implemented in the allotted period of time. The importance of this stage cannot be stressed enough; if the vision/goal cannot be articulated in a manner that all can understand, the knowledge tap will be opened to become the money drain. Different departments may compete for the same financial resources; management may be jockeying for their day in the sun; consulting corporations, eager to win the bid, may exaggerate their level of competency. These types of endeavors require those special skills of an individual or a team of very competent members to be/have a software architect, subject matter expert and business analyst.

Once the decision has been made and the application development stages have been defined, the next step is to determine which software development tools to employ. For the sake of this article, we will assume that the team has chosen an object oriented language such as Java and a variety of J EE components, a relationsional database and a vendor specific BRMS such as Blaze Advisor. Now, onto the point of this article.