IBM Training Classes in Union City, California

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Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

As someone who works in many facets of the music industry, I used to seethe with a mixture of anger and jealousy when I would hear people in more “traditional” goods-based industries argue in favor of music content-based piracy. They made all the classic talking points, like “I wouldn’t spend money on this artist normally, and maybe if I like it I’ll spend money on them when they come to town” (which never happened), or “artists are rich and I’m poor, they don’t need my money” (rarely the case), or the worst, “if it were fairly priced and worth paying for, I’d buy it” (not true).  I always wondered if they’d have the same attitude if 63% of the things acquired by customers in their industries weren’t actually paid for, as was conservatively estimated as the case for the music industry in 2009 (other estimations put the figure of pirated music at 95%). Well, we may soon see the answer to curiosities like that. Though one can say with tentative confidence that music piracy is on the decline thanks to services like Spotify and Rdio, it could be looming on the horizon for the entire global, physical supply chain. Yes, I’m talking about 3d printers.

Before I get into the heart of this article, let me take a moment to make one thing clear: I think these machines are incredible. It’s damn near inspiring to think of even a few of their potentially world-changing applications: affordable, perfectly fit prosthetic limbs for wounded servicemen and women; the ability to create a piece of machinery on the spot instead of having to wait for a spare to arrive in the mail, or en route if your car or ship breaks down in a far away place; a company based out of Austin, TX even made a fully functioning firearm from a 3d printer a few months ago.

If these machines become as consumer-friendly and idiot-proof as possible (like computers), it’s possible that in a matter of decades (maybe less), a majority of U.S. households will have their own 3d printer. There’s also the possibility they could take the tech-hobbyist path, one that is much less appealing to the masses. Dale Dougherty of Makezine.com estimates there are currently around 100,000 “personal” 3d printers, or those not owned for business or educational purposes. I don’t think they’ll ever be as ubiquitous as computers, but there are plenty of mechanically inclined, crafty hobbyists out there who would love to play around with a 3d printer if it was affordable enough.

That being said, is there reason to worry about the economic implications of consumers making what they want, essentially for free, instead of paying someone else to produce it? Or will the printers instead be used for unique items more so than replicating and ripping off other companies’ merchandise in mass amounts? The number of people working in industries that would be affected by a development like this is far greater than the number of people who work in content-based industries, so any downturn would probably have a much larger economic implications. Certainly, those times are a ways off, but a little foresightedness never hurt anyone!

Studying a functional programming language is a good way to discover new approaches to problems and different ways of thinking. Although functional programming has much in common with logic and imperative programming, it uses unique abstractions and a different toolset for solving problems. Likewise, many current mainstream languages are beginning to pick up and integrate various techniques and features from functional programming.

Many authorities feel that Haskell is a great introductory language for learning functional programming. However, there are various other possibilities, including Scheme, F#, Scala, Clojure, Erlang and others.

Haskell is widely recognized as a beautiful, concise and high-performing programming language. It is statically typed and supports various cool features that augment language expressivity, including currying and pattern matching. In addition to monads, the language support a type-class system based on methods; this enables higher encapsulation and abstraction. Advanced Haskell will require learning about combinators, lambda calculus and category theory. Haskell allows programmers to create extremely elegant solutions.

Scheme is another good learning language -- it has an extensive history in academia and a vast body of instructional documents. Based on the oldest functional language -- Lisp -- Scheme is actually very small and elegant. Studying Scheme will allow the programmer to master iteration and recursion, lambda functions and first-class functions, closures, and bottom-up design.

Supported by Microsoft and growing in popularity, F# is a multi-paradigm, functional-first programming language that derives from ML and incorporates features from numerous languages, including OCaml, Scala, Haskell and Erlang. F# is described as a functional language that also supports object-oriented and imperative techniques. It is a .NET family member. F# allows the programmer to create succinct, type-safe, expressive and efficient solutions. It excels at parallel I/O and parallel CPU programming, data-oriented programming, and algorithmic development.

Scala is a general-purpose programming and scripting language that is both functional and object-oriented. It has strong static types and supports numerous functional language techniques such as pattern matching, lazy evaluation, currying, algebraic types, immutability and tail recursion. Scala -- from "scalable language" -- enables coders to write extremely concise source code. The code is compiled into Java bytecode and executes on the ubiquitous JVM (Java virtual machine).

Like Scala, Clojure also runs on the Java virtual machine. Because it is based on Lisp, it treats code like data and supports macros. Clojure's immutability features and time-progression constructs enable the creation of robust multithreaded programs.

Erlang is a highly concurrent language and runtime. Initially created by Ericsson to enable real-time, fault-tolerant, distributed applications, Erlang code can be altered without halting the system. The language has a functional subset with single assignment, dynamic typing, and eager evaluation. Erlang has powerful explicit support for concurrent processes.

 

Computer Programming as a Career?

What little habits make you a better software engineer?

The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

Tech Life in California

Largely influenced by several immigrant populations California has experienced several technological, entertainment and economic booms over the years. As for technology, Silicon Valley, in the southern part of San Francisco is an integral part of the world’s innovators, high-tech businesses and a myriad of techie start-ups. It also accounts for 1/3rd of all venture capital investments.
A program is like a nose; sometimes it runs, sometimes it blows. Howard Rose
other Learning Options
Software developers near Union City have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.
Fortune 500 and 1000 companies in California that offer opportunities for IBM developers
Company Name City Industry Secondary Industry
Mattel, Inc. El Segundo Retail Sporting Goods, Hobby, Book, and Music Stores
Spectrum Group International, Inc. Irvine Retail Retail Other
Chevron Corp San Ramon Energy and Utilities Gasoline and Oil Refineries
Jacobs Engineering Group, Inc. Pasadena Real Estate and Construction Construction and Remodeling
eBay Inc. San Jose Software and Internet E-commerce and Internet Businesses
Broadcom Corporation Irvine Computers and Electronics Semiconductor and Microchip Manufacturing
Franklin Templeton Investments San Mateo Financial Services Investment Banking and Venture Capital
Pacific Life Insurance Company Newport Beach Financial Services Insurance and Risk Management
Tutor Perini Corporation Sylmar Real Estate and Construction Construction and Remodeling
SYNNEX Corporation Fremont Software and Internet Data Analytics, Management and Storage
Core-Mark International Inc South San Francisco Manufacturing Food and Dairy Product Manufacturing and Packaging
Occidental Petroleum Corporation Los Angeles Manufacturing Chemicals and Petrochemicals
Yahoo!, Inc. Sunnyvale Software and Internet Software and Internet Other
Edison International Rosemead Energy and Utilities Gas and Electric Utilities
Ingram Micro, Inc. Santa Ana Computers and Electronics Consumer Electronics, Parts and Repair
Safeway, Inc. Pleasanton Retail Grocery and Specialty Food Stores
Gilead Sciences, Inc. San Mateo Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
AECOM Technology Corporation Los Angeles Real Estate and Construction Architecture,Engineering and Design
Reliance Steel and Aluminum Los Angeles Manufacturing Metals Manufacturing
Live Nation, Inc. Beverly Hills Media and Entertainment Performing Arts
Advanced Micro Devices, Inc. Sunnyvale Computers and Electronics Semiconductor and Microchip Manufacturing
Pacific Gas and Electric Corp San Francisco Energy and Utilities Gas and Electric Utilities
Electronic Arts Inc. Redwood City Software and Internet Games and Gaming
Oracle Corporation Redwood City Software and Internet Software and Internet Other
Symantec Corporation Mountain View Software and Internet Data Analytics, Management and Storage
Dole Food Company, Inc. Thousand Oaks Manufacturing Food and Dairy Product Manufacturing and Packaging
CBRE Group, Inc. Los Angeles Real Estate and Construction Real Estate Investment and Development
First American Financial Corporation Santa Ana Financial Services Financial Services Other
The Gap, Inc. San Francisco Retail Clothing and Shoes Stores
Ross Stores, Inc. Pleasanton Retail Clothing and Shoes Stores
Qualcomm Incorporated San Diego Telecommunications Wireless and Mobile
Charles Schwab Corporation San Francisco Financial Services Securities Agents and Brokers
Sempra Energy San Diego Energy and Utilities Gas and Electric Utilities
Western Digital Corporation Irvine Computers and Electronics Consumer Electronics, Parts and Repair
Health Net, Inc. Woodland Hills Healthcare, Pharmaceuticals and Biotech Healthcare, Pharmaceuticals, and Biotech Other
Allergan, Inc. Irvine Healthcare, Pharmaceuticals and Biotech Biotechnology
The Walt Disney Company Burbank Media and Entertainment Motion Picture and Recording Producers
Hewlett-Packard Company Palo Alto Computers and Electronics Consumer Electronics, Parts and Repair
URS Corporation San Francisco Real Estate and Construction Architecture,Engineering and Design
Cisco Systems, Inc. San Jose Computers and Electronics Networking Equipment and Systems
Wells Fargo and Company San Francisco Financial Services Banks
Intel Corporation Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Applied Materials, Inc. Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Sanmina Corporation San Jose Computers and Electronics Semiconductor and Microchip Manufacturing
Agilent Technologies, Inc. Santa Clara Telecommunications Telecommunications Equipment and Accessories
Avery Dennison Corporation Pasadena Manufacturing Paper and Paper Products
The Clorox Company Oakland Manufacturing Chemicals and Petrochemicals
Apple Inc. Cupertino Computers and Electronics Consumer Electronics, Parts and Repair
Amgen Inc Thousand Oaks Healthcare, Pharmaceuticals and Biotech Biotechnology
McKesson Corporation San Francisco Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
DIRECTV El Segundo Telecommunications Cable Television Providers
Visa, Inc. San Mateo Financial Services Credit Cards and Related Services
Google, Inc. Mountain View Software and Internet E-commerce and Internet Businesses

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the hartmann software group advantage
A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

  • Learn from the experts.
    1. We have provided software development and other IT related training to many major corporations in California since 2002.
    2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
  • Discover tips and tricks about IBM programming
  • Get your questions answered by easy to follow, organized IBM experts
  • Get up to speed with vital IBM programming tools
  • Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
  • Prepare to hit the ground running for a new job or a new position
  • See the big picture and have the instructor fill in the gaps
  • We teach with sophisticated learning tools and provide excellent supporting course material
  • Books and course material are provided in advance
  • Get a book of your choice from the HSG Store as a gift from us when you register for a class
  • Gain a lot of practical skills in a short amount of time
  • We teach what we know…software
  • We care…
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