Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Recently, I asked my friend, Ray, to list those he believes are the top 10 most forward thinkers in the IT industry.  Below is the list he generated. 

Like most smart people, Ray gets his information from institutions such as the New York Times, the Wall Street Journal, the Huffington Post, Ted Talks ...  Ray is not an IT expert; he is, however, a marketer: the type that has an opinion on everything and is all too willing to share it.  Unfortunately, many of his opinions are based upon the writings/editorials of those attempting to appeal to the reading level of an 8th grader.  I suppose it could be worse.  He could be referencing Yahoo News, where important stories get priority placement such as when the voluptuous Kate Upton holds a computer close to her breasts.

Before you read further, note that missing from this list and not credited are innovators: Bill Joy, Dennis Ritchie, Linus Torvalds, Alan Turing, Edward Howard Armstrong, Peter Andreas Grunberg and Albert Fent, Gottfried Wilhelm Leibniz/Hermann Grassmann ... You know the type:  the type of individual who burns the midnight oil and rarely, if ever, guffaws over their discoveries or achievements.

Visual Studio .NET is one of many tools available at your disposal for web development. But where some programs may focus on HTML coding or graphics, Visual Studio .NET is a complete tool set that can be used to not only create XML web services and ASP web applications, but desktop and mobile applications as well. So what are some features that are included in the latest release?

·         Visual J#. This is most well-known by developers who are well-versed in the language of Java. It is best used when building services via the .NET framework, or when building applications.

·         Smart Device Applications. This enables you to generate, repair, and install applications that can be used on smart phones, PDAs, and other devices.

·         ASP.NET Mobile Design. Allows for building web applications for not only PDAs and mobile phones, but pagers as well. This also allows a designer to manipulate the mobile Web form of an application.

If you’re interested in building modern websites or applications which use ASP, XML, or mobile technology, you’ve heard of Visual Studio .NET.  It is one of the more popular suites of development tools available to aspiring programmers, as it consolidates several different tools and languages into the same development environment, which helps in turn to integrate this code across development languages.  Here are three important benefits to using the visual studio suite:

·         Use of Visual J# - This development tool is specifically oriented towards people who already are familiar with basic Java syntax, and is designed for use by those people to build apps or services which will then run on the Microsoft .NET Framework.  This is useful because it fully supports Microsoft Extensions, among other reasons.  Visual J# was developed completely independently by Microsoft.

·         Utility for Smart Devices – Another huge benefit of using visual studio .NET is the ability to immediately integrate your programming efforts with deployment across a variety of smart devices.  PDAs, smartphones, Pocket PCs, and any device which has a limited amount of resources all require a compact framework for the programming of applications it is designed to run.

·         XML Web Usage and Support – Because XML services aren’t married to any particular technology or programming language, they can be accessed by any system, and this broad-based utility has made the services increasingly popular.  Visual Studio .NET takes advantage of this by fully integrating with XML services, including the ability to create and edit them from scratch.