Passbook is one of the newest features of the iPhone. What many people were offput by standards today is that we rely too much on disposable tickets, and the like, such as when you go to the airport for a boarding pass, or a movie ticket. Apple strove to solve that with a new application that is bundled with the newest update: Passbook.

Passbook offers everything you need, especially when a ticket, coupon, or gift card is needed. When you first open the application you are greeted by a sampling of applications that support Passbook, and its features. To begin, install the particular application you want to use. For example, we will be going with the Starbucks application to satiate our coffee needs every morning, as we have a gift card to spend.

Open up the freshly downloaded application, and get ready to be blown away. Like most applications, especially when it has to do with airlines, or coffee, you are almost always required to sign up for a respective account. Don’t worry, it is easy. All you will be asked is to fill out your email, a password, and other miscellaneous information to identify you when you lose your password or others.

Once you have finished signing up, you’re ready to roll. It will prompt you to enter a gift card that you already own, or begin a digital gift card. If you don’t have a gift card, you can start a digital gift card (or, as many may call it: a prepaid card), and pay for your coffee in a fast, and efficient way. Just tap on “Tap to Pay” when you are ready to pay, and tap again after you have paid. It’s really that easy.

Over time, companies are migrating from COBOL to the latest standard of C# solutions due to reasons such as cumbersome deployment processes, scarcity of trained developers, platform dependencies, increasing maintenance fees. Whether a company wants to migrate to reporting applications, operational infrastructure, or management support systems, shifting from COBOL to C# solutions can be time-consuming and highly risky, expensive, and complicated. However, the following four techniques can help companies reduce the complexity and risk around their modernization efforts. 

All COBOL to C# Solutions are Equal 

It can be daunting for a company to sift through a set of sophisticated services and tools on the market to boost their modernization efforts. Manual modernization solutions often turn into an endless nightmare while the automated ones are saturated with solutions that generate codes that are impossible to maintain and extend once the migration is over. However, your IT department can still work with tools and services and create code that is easier to manage if it wants to capitalize on technologies such as DevOps. 

Narrow the Focus 

Most legacy systems are incompatible with newer systems. For years now, companies have passed legacy systems to one another without considering functional relationships and proper documentation features. However, a detailed analysis of databases and legacy systems can be useful in decision-making and risk mitigation in any modernization effort. It is fairly common for companies to uncover a lot of unused and dead code when they analyze their legacy inventory carefully. Those discoveries, however can help reduce the cost involved in project implementation and the scope of COBOL to C# modernization. Research has revealed that legacy inventory analysis can result in a 40% reduction of modernization risk. Besides making the modernization effort less complex, trimming unused and dead codes and cost reduction, companies can gain a lot more from analyzing these systems. 

Understand Thyself 

For most companies, the legacy system entails an entanglement of intertwined code developed by former employees who long ago left the organization. The developers could apply any standards and left behind little documentation, and this made it extremely risky for a company to migrate from a COBOL to C# solution. In 2013, CIOs teamed up with other IT stakeholders in the insurance industry in the U.S to conduct a study that found that only 18% of COBOL to C# modernization projects complete within the scheduled period. Further research revealed that poor legacy application understanding was the primary reason projects could not end as expected. 

Furthermore, using the accuracy of the legacy system for planning and poor understanding of the breadth of the influence of the company rules and policies within the legacy system are some of the risks associated with migrating from COBOL to C# solutions. The way an organization understands the source environment could also impact the ability to plan and implement a modernization project successfully. However, accurate, in-depth knowledge about the source environment can help reduce the chances of cost overrun since workers understand the internal operations in the migration project. That way, companies can understand how time and scope impact the efforts required to implement a plan successfully. 

Use of Sequential Files 

Companies often use sequential files as an intermediary when migrating from COBOL to C# solution to save data. Alternatively, sequential files can be used for report generation or communication with other programs. However, software mining doesn’t migrate these files to SQL tables; instead, it maintains them on file systems. Companies can use data generated on the COBOL system to continue to communicate with the rest of the system at no risk. Sequential files also facilitate a secure migration path to advanced standards such as MS Excel. 

Modern systems offer companies a range of portfolio analysis that allows for narrowing down their scope of legacy application migration. Organizations may also capitalize on it to shed light on migration rules hidden in the ancient legacy environment. COBOL to C# modernization solution uses an extensible and fully maintainable code base to develop functional equivalent target application. Migration from COBOL solution to C# applications involves language translation, analysis of all artifacts required for modernization, system acceptance testing, and database and data transfer. While it’s optional, companies could need improvements such as coding improvements, SOA integration, clean up, screen redesign, and cloud deployment.

Information Technology (IT) tools are here to support your business in the global market. Effective communication is key for IT and business experts to collaborate effectively in search of solutions. Consulting, reaching out for help to a third-party, can bridge the gap between your business marketing experts and IT operations experts, especially with the emergence of big data analytics and its implication on the global market. Having the right consultants equipped with business knowledge and data technology expertise can make a difference.

Your marketing organization is probably familiar with digital tools and conducting global research. Its results can uncover the journey customers take to purchase your products or use your services. It can highlight the pain points and frictions that prevent their experiences with you to be delightful and amazing. Armed with this knowledge and beautiful compelling presentations, marketing executives expect that IT operations leaders will translate these insights into actions.

But people in IT operations are too involved in meeting key performance indicators that have nothing to do with the end customers. Meeting requirements of faster and cheaper don't translate very well into customer satisfaction. A classic breakdown in communication is described in a Harvard Business Review article, “A Technique to Bridge the Gap Between Marketing and IT.” The author goes on to describe how a new CIO at a bank found IT to be focused on the internal organization as their customers, rather than the real end customer. Moreover, no one was looking at the incident reports which clearly showed that incidents were increasing. And nobody looked at what these incidents were doing to the bank’s customers. The startling and scary numbers of incidents were caught and addressed and brought down from 1,000 to 600 or (40%) and later to 450 per week.

Surprisingly, these type of seemingly isolated scenarios are still being discovered within organizations presently, sometimes internally, and through third party insights such as consultants.  By engaging consultants to provide a perspective based on what they’ve experienced before, they can often bring new and innovative ideas or possible challenges to the table that an internal processes probably wouldn’t have been able to see on their own.  Often, third party input can help to provide the translation needed to go from marketing research results into actions that IT operations can understand and make sense in their high-performance culture. When companies understand and use this knowledge to reassess how to improve their customer experiences, they work backward from what customers want to achieve significantly higher improvements. 

IT and business management are more and more being asked to move away from their traditional roles, such as IT being the "technology infrastructure gatekeeper", and instead become enablers across the enterprise of effective collaboration, big data consumers, and key players in driving desired business outcomes. Marketing leaders look to technology as a way to facilitate the customer's journey and his positive experience of it, bring more clients, and meet increasingly higher loyalty goals. They rely on IT projects to enable big data-based behavioral targeting anywhere in the global market. This means projects to analyze search engine results, improve website personalization and optimization, and building of mobile applications for a more personal experience. All these are projects that consultants with their communication, consulting and technical expertise are well prepared to help in order to bridge the expectation gap between IT and other business organizations.

In order to meet these 21st-century business challenges, Information Technology organizations have been transitioning from waterfall stage-gate project management approaches to agile development. The stage-gate method applies a step-by-step approach where waiting, reviewing and approving are required before moving to the next step in the project. Agile management emphasizes collaboration, no decision hierarchies, and few people roles for making quick, customer-focused small changes over time to deliver solutions that delight and amaze customers. Agile development has allowed many businesses to respond quickly to changing customer desires and expectations. But moving to continuous delivery is a struggle requiring focused, dedicated teams that are not well suited to the traditional matrix organization where people are resources whose time must be "chopped" into many pieces and shared among many projects. Agile teams meet frequently as often as daily but never waiting more than a week to do so.

Marketing people are externally focused. IT people are internally focused. The first works with customer emotions. The second works to increase efficiency. Big data analytic tools are used by the first and supported by the second. Consultants can be the glue that helps both come together in effective collaborations that deliver positive business outcomes in both global and local markets.