The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

Although reports made in May 2010 indicate that Android had outsold Apple iPhones, more recent and current reports of the 2^nd quarter of 2011 made by National Purchase Diary (NPD) on Mobile Phone Track service, which listed the top five selling smartphones in the United States for the months of April-June of 2011, indicate that Apple's iPhone 4 and iPhone 3GS outsold other Android phones on the market in the U. S. for the third calendar quarter of 2011. This was true for the previous quarter of the same year; The iPhone 4 held the top spot.  The fact that the iPhone 4 claimed top spot does not come as a surprise to the analysts; rather, it is a testament to them of how well the iPhone is revered among consumers. The iPhone 3GS, which came out in 2009 outsold newer Android phones with higher screen resolutions and more processing power. The list of the five top selling smartphones is depicted below:

1. Apple iPhone 4
2. Apple iPhone 3GS
3. HTC EVO 4G
4. Motorola Droid 3
5. Samsung Intensity II[1]

Apple’s iPhone also outsold Android devices7.8:1 at AT&T’s corporate retail stores in December. A source inside the Apple company told The Mac Observer that those stores sold some 981,000 iPhones between December 1st and December 27^th 2011, and that the Apple device accounted for some 66% of all device sales during that period (see the pie figure below) . Android devices, on the other hand, accounted for just 8.5% of sales during the same period.

According to the report, AT&T sold approximately 981,000 iPhones through AT&T corporate stores in the first 27 days of December, 2011 while 126,000 Android devices were sold during the same period. Even the basic flip and slider phones did better than Android, with 128,000 units sold.[2] However, it is important to understand that this is a report for one particular environment at a particular period in time. As the first iPhone carrier in the world, AT&T has been the dominant iPhone carrier in the U.S. since day one, and AT&T has consistently claimed that the iPhone is its best selling device.

Chart courtesy of Mac Observer: http://www.macobserver.com/tmo/article/iphone_crushes_android_at_att_corporate_stores_in_december/

A more recent report posted in ismashphone.com, dated January 25 2012, indicated that Apple sold 37 million iPhones in Q4 2011.  It appears that the iPhone 4S really helped take Apple’s handset past competing Android phones. According to research firm Kantar Worldpanel ComTech, Apple’s U.S. smartphone marketshare has doubled to 44.9 percent.[3] Meanwhile, Android marketshare in the U.S. dropped slightly to 44.8 percent. This report means that the iPhone has edged just a little bit past Android in U.S. marketshare. This is occurred after Apple’s Q1 2012 conference call, which saw themselling 37 million handsets. Meanwhile, it’s reported that marketers of Android devices, such as Motorola Mobility, HTC and Sony Ericsson saw drops this quarter.

One of the most recent additions to the iPhone is the Photo Editor, directly in the iPhone. Added in the update that came from Apple over the summer, this new photo editor brings efficiency, and simplicity to photo editing, right in your phone. If you have a photo that you just took a moment ago of you with your friends, and you want to edit some features before posting it on a social networking site, it becomes simpler with this new addition, right in the Photos Application.

Open up the Photos application, and tap on a picture you would like to edit. Once your picture comes up, tap in the top right on the button named “Edit.” A user interface that deals with editing will show up, and you are ready to rock and roll. First off, many times we take pictures at weird angles, we take them sideways, upside down, to the right, to the left, and our phone doesn’t recognize them. In the bottom left, you will see an arrow that is pointing counter clockwise; this is the button that you want to press if you want to flip your picture around to the correct orientation. Keep in mind that this flips counter clockwise, and it doesn’t matter if you pass the orientation that you wanted. Just keep flipping!

Next up is the simple enhance tool. Sometimes colors get drowned out if we don’t have the right lighting in our pictures, and makes the photo look dull, and dreary. You don’t want your colors to look dull and dreary while you are celebrating your trip to New York and seeing Times Square! Tapping on the button that looks similar to a magic wand, your picture will begin to look brighter and fuller. With the tap of a button, the iPhone detects what points in the picture is, as we said earlier, “dull, and dreary” and enhances those colors to their predicted colors, if the light was in the correct intensity. However, if you are dissatisfied with the outcome of the enhance tool, if your picture is not handled well by the phone, you are able to tap on the wand again, and remove your auto enhance.

In the rare case of red eye in your picture, the new photo editor has a solution. Moreover, a one-tap solution. With a simple tap on the red eye correction tool, between the crop tool, and the auto-enhance tool, you bring up a screen where you are now able to tap anywhere on your photo where red eye exists, and remove it. As simple as that. Remember when you had to do crazy dragging, selection, and odd stunts to remove red eye? Not any more.

The short answer is, yes and no. It depends upon who you are. The purpose of this entry is to help you determine, yes or no.

Full disclosure. This entry is created on a Mac mini. And doing so on Windows 8 (Release Preview). If you are a developer, in my humble opinion you need to test on all platforms you expect your app to run or you are not much of a developer.

To be successful you need to leave politics in geographical territory known as Washington DC. My definition of that is: 14 mi.² of real estate surrounded by reality.

Only in politics can we afford to take sides. Those of us in IT, especially developers need to do our best to be all things to all people. Certainly this is a technical impossibility. However in our game we can get some points for at least being serviceable if not outstanding.