Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

When you think about the black market, I’m sure the majority of you will think of prohibition days.  When alcohol was made illegal, it did two things: It made the bad guys more money, and it put the average joe in a dangerous position while trying to acquire it.  Bring in the 21^stcentury. Sure, there still is a black market… but come on, who is afraid of mobsters anymore? Today, we have a gaming black market. It has been around for years, but will it survive? With more and more games moving towards auction houses, could game companies “tame” the gaming black market?

In the old days of gaming on the internet, we spent most of our online time playing hearts, spades… whatever we could do while connected to the internet. As the years went by, better and better games came about. Then, suddenly, interactive multiplayer games came into the picture. These interactive games, mainly MMORPGS, allowed for characters to pick up and keep randomly generated objects known as “loot”. This evolution of gaming created the black market.

In the eyes of the software companies, the game is only being leased/rented by the end user. You don’t actually have any rights to the game. This is where the market becomes black.  The software companies don’t want you making money of “virtual” goods that are housed on the software or servers of the game you are playing on.  The software companies, at this point, started to get smarter.

Where there is a demand…

Technology has continued to evolve in ways that few would have been able to imagine. This has allowed electronics to become smarter, more connected and far more useful.

With the Internet of Things (IoT), they're allowing more than just computers to become connected to the Internet. This aims to make the life of the average person easier, better and more care-free.

Let's examine why the Internet of Things has become such a powerful idea that an estimated one out of every five developers currently works on an IoT project.


What is the Internet of Things?

The Internet of Things hinges on one seemingly simple concept: electronics can be embedded in machines, clothing, animals and even people to provide a networked world where the whole is more than just the sum of its parts.

For example, consider how the Internet of Things can influence things like refrigerators. They can be networked directly to the manufacturer for readings that can warn if the refrigerator is about to malfunction. They can even be connected to a grocery shopping service to allow someone to restock them automatically or to notify the owner that the refrigerator is almost out of an item.

The most interesting notion about the Internet of Things is that it's not just a situation where one “thing” connects with a party. They typically communicate with other things, which in turn allows for a network of automated processes to occur.

These processes can simplify and expedite tedious tasks to make everyday life for everyone easier, which is why projects involving the Internet of Things are so popular.


How Prevalent is IoT Development?

An estimated one in five developers are currently developing projects for the Internet of Things. Their chosen languages vary widely because of the flexibility that IoT enjoys.

For example, IoT projects that hinge on interacting with mobile phones tend to have apps written in JavaScript or Java. The back-end code that runs the IoT functionality for machines tends to be written in Assembly, C++,Java,Perl,Pythonor another compiled language for efficiency.

To put the growth of IoT work into perspective, Evans Data Corp. performed research to create predictions about IoT projects in 2014. They stated that 17% of companies would be developing IoT projects.

In this year, that figure's risen to a solid 19%. Given the fact that 44% of developers have stated that they will enter into the IoT scene this year or next, this means that development will only grow in the coming future.


The Future Involving the Internet of Things

Development of IoT-related projects will likely explode in the next few years. The advantages it brings, such as more efficient work in manufacturing environments and the projected 15% savings to the restaurant industry over the next five years, will make it one of the most valuable technological changes in the near future.

Without a comprehensive understanding of the Internet of Things and the skills to lead IoT projects, businesses and developers may find themselves falling behind. Don't let the Internet of Things pass you by.

Let’s face it, fad or not, companies are starting to ask themselves how they could possibly use machine learning and AI technologies in their organization. Many are being lured by the promise of profits by discovering winning patterns with algorithms that will enable solid predictions… The reality is that most technology and business professionals do not have sufficient understanding of how machine learning works and where it can be applied.  For a lot of firms, the focus still tends to be on small-scale changes instead of focusing on what really matters…tackling their approach to machine learning.

In the recent Wall Street Journal article, Machine Learning at Scale Remains Elusive for Many Firms, Steven Norton captures interesting comments from the industry’s data science experts. In the article, he quotes panelists from the MIT Digital Economy Conference in NYC, on businesses current practices with AI and machine learning. All agree on the fact that, for all the talk of Machine Learning and AI’s potential in the enterprise, many firms aren’t yet equipped to take advantage of it fully.

Panelist,  Michael Chui, partner at McKinsey Global Institute states that “If a company just mechanically says OK, I’ll automate this little activity here and this little activity there, rather than re-thinking the entire process and how it can be enabled by technology, they usually get very little value out of it. “Few companies have deployed these technologies in a core business process or at scale.”

Panelist, Hilary Mason, general manager at Cloudera Inc., had this to say, “With very few exceptions, every company we work with wants to start with a cost-savings application of automation.” “Most organizations are not set up to do this well.”