One of the most anticipated features that came on the iPhone 4S was a new thing called: Siri. Zooming out before concentrating on Siri, mobile assistants were the new rage. Beforehand, people were fascinated by the cloud, and how you could store your files in the Internet and retrieve it from anywhere. You could store your file at home, and get it at your workplace to make a presentation. However, next came virtual assistants. When you’re in the car, it’s hard to send text messages. It’s hard to call people. It’s hard to set reminders that just popped into your head onto your phone. Thus, came the virtual assistant: a new way to be able to talk to your phone to be able to do what you want it to do, and in this case, text message, or call people, and many other features. Apple jumped onto the bandwagon with the iPhone 4S and came out with the new feature: Siri, a virtual assistant that is tailored to assist you in your endeavours by your diction.

Getting started with Siri

To get Siri in the first place, you need an iPhone 4S; although you may have the latest updates on your iPhone 4 or earlier, having an iPhone 4S means you have the hardware that is required to run Siri on your phone. Therefore, if you are interested in using Siri, check into getting an iPhone 4S, as they are getting cheaper every single day.

Information Technology is one of the most dynamic industries with new technologies surfacing frequently. In such a scenario, it can get intimidating for information technology professionals at all levels to keep abreast of the latest technology innovations worth investing time and resources into.

It can therefore get daunting for entry and mid-level IT professionals to decide which technologies they should potentially be developing skills. However, the biggest challenge comes for senior information technology professionals responsible for driving the IT strategy in their organizations.

It is therefore important to keep abreast of the latest technology trends and get them from reputable sources. Here are some of the ways to keep on top of the latest trends in Information Technology.

·         Subscribe to leading Analyst Firms: If you work for a leading IT organization, chances are that you already have subscription to leading IT analyst firms notably Gartner and Forrester. These two firms are some of the most recognized analyst firms with extensive coverage on almost every enterprise technology including hardware and software. These Analyst firms frequently publish reports on global IT spending and trends that are based on primary research conducted on vendors and global CIOs & CTOs. However, subscription to these reports is very expensive and if you are a part of a small organization you may have issues securing access to these reports. One of the most important pieces of research published by these firms happens to be the Gartner Hype Cycle which plots leading technologies and their maturity curve.Even if you do not have access to Gartner research, you can hack your way by searching for “Gartner Hype Cycle” on Google Images and you will in most cases be able to see the plots similar to the one below

Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Recently, I asked my friend, Ray, to list those he believes are the top 10 most forward thinkers in the IT industry.  Below is the list he generated. 

Like most smart people, Ray gets his information from institutions such as the New York Times, the Wall Street Journal, the Huffington Post, Ted Talks ...  Ray is not an IT expert; he is, however, a marketer: the type that has an opinion on everything and is all too willing to share it.  Unfortunately, many of his opinions are based upon the writings/editorials of those attempting to appeal to the reading level of an 8th grader.  I suppose it could be worse.  He could be referencing Yahoo News, where important stories get priority placement such as when the voluptuous Kate Upton holds a computer close to her breasts.

Before you read further, note that missing from this list and not credited are innovators: Bill Joy, Dennis Ritchie, Linus Torvalds, Alan Turing, Edward Howard Armstrong, Peter Andreas Grunberg and Albert Fent, Gottfried Wilhelm Leibniz/Hermann Grassmann ... You know the type:  the type of individual who burns the midnight oil and rarely, if ever, guffaws over their discoveries or achievements.